Selected Scientific Publications

  1. Nasution, R.A. and A.S. Widjajanto (2007), Proses Pembentukan Kepercayaan Konsumen: studi kasus pada sebuah usaha kecil menengah percetakan digital di Bandung, Jurnal Manajemen Teknologi, vol. 6, no. 2, pp. 95-114
  2. Fachira, I. and Nasution, R.A. (2007), A Study of Consumer Behavior in Adoption of Technology-Based Product, Jurnal Manajemen Teknologi, vol. 6, no. 1, pp. 80-93
  3. Rachmawati, I. and R.A. Nasution (2007), The Role of Brand Equity in Consumers Post Purchase Behaviour Toward Teh Botol Sosro: a case study of under graduate & post graduate students of SBM ITB, in the Proceedings of 2nd International Conference on Business and Management Research, Jakarta, Indonesia
  4. Nasution, R.A., P. Rudito, and Z. Syaharuddin (2007), Technology Readiness Index of 3G Subscribers in Indonesia in the Proceedings of 7th Portland International Conference on Management of Engineering and Technology, Portland, Oregon, USA
  5. Nasution, R.A., and K. Radiatni. 2009. The Ponds? Brand Community Development, Jurnal Manajemen Teknologi, in publication
  6. Nasution, R.A., D. Djuanda and R. Rachmah. 2009. Studi Literatur tentang Komersialisasi Teknologi di Perguruan Tinggi: proses, potensi, model, dan aktor. Jurnal Manajemen Teknologi 8, No. 2 (in print)
  7. Nasution, R.A., M.S. Kusumawardhani, R.M. Ervianty and W. Sukmantoro. 2008. Explaining The Actual Use of Incoterms in Export Import Activities in Indonesia from The Stakeholder Theory Perspective, BSM Working Paper Series 1
  8. Nasution, R.A., A. Aprianingsih and F.A. Handayani. 2008. Multi Attribute Perceptual Mapping of Travel Services in Bandung, Jurnal Manajemen Teknologi
  9. Nasution, R.A., and I. Rachmawati. 2008. The Role of Brand Equity in Brand Purchase of Teh Botol Sosro, Gadjah Mada International Journal of Business, under review
  10. Nasution, R.A., A. Aprianingsih dan F.A. Handayani. 2008. Peta Persepsi Multi Atribut dari Penyedia Jasa Transportasi menuju Bandara Soekarno Hatta di Kota Bandung. Jurnal Manajemen Teknologi 7, No. 2 : 149-169.
  11. Nasution, R.A. 2005. Changing The Configuration of Business Information Systems for Advanced Continuous Replenishment Implementation: case studies of Indonesian and Dutch retailers on contingency factors that determine the configuration. Wohrmann Print Service, Zuthpen, The Netherlands.
  12. Aisyah, A.N. and R.A. Nasution. 2009. Connecting Consumer Innovating with Human Values, in the, Proceedings of 1st Indonesia Conference on Innovativeness, Entrepreneurship and Small Business : 321-332, Aula Barat ITB, 20-23 Juli. Bandung, Indonesia
  13. Rachmawati, I. and R.A. Nasution. 2008. The Role of Brand Equity in Consumers Post Purchase Behaviour Toward Teh Botol Sosro: A case study of under graduate & post graduate students of SBM ITB, in the Proceedings of 2nd International Conference on Business and Management Research, Jakarta, Indonesia, 15-16 August.
  14. Rachmawati, I., and R.A. Nasution. 2008. The Role of Brand Equity in Brand Purchase of Teh Botol Sosro, 3rd International Conference on Business and Management Research, 27-29th August, Denpasar, Bali, Indonesia
  15. Nasution, R.A., P. Rudito and Z. Syaharuddin. 2007. Technology Readiness Index Characteristics of 3G Subscribers in Indonesia, in the Proceedings of 7th Portland International Conference on Management of Engineering and Technology, 5-9 August, Portland, USA
  16. Fachira, I., And R.A. Nasution. 2006. A Study of Consumer Behavior in Adoption of Technology-Based Product, Proceedings of 1st International Conference on Technology and Operations Management, Bandung, Jawa Barat, Indonesia
  17. Nasution, R.A. 2006. A Plan for Replicating The Study of Technology Readiness Index (TRI), Proceedings of 1st International Conference on Technology and Operations Management, Bandung, Jawa Barat, Indonesia
  18. Nasution, R.A., R.A. Stegwee, and E.J. de Bruijn. 2002. Contingency Factors in the Configuration of Business Information Systems for Continuous Replenishment Implementation: a case study in an Indonesian retailer, in the Proceedings of 7th International Symposium on Logistics and 2nd International Symposium on Operations Management in Melbourne, Australia, June.
  19. Widjajanto, A.S., and R.A. Nasution. 2007. Proses Pembentukan Kepercayaan Konsumen, Jurnal Manajemen Teknologi
  20. Fachira, I., and R.A. Nasution. 2006. A Study of Consumer Behavior in Adoption of Technology-Based Product, Jurnal Manajemen Teknologi
  21. Fachira, I. and R.A. Nasution. 2006. A Study of Consumer Behavior in Adoption of Technology-Based Product. Jurnal Manajemen Teknologi
  22. Nasution, R.A. 2009. Pemasaran untuk Entrepreneur, Seminar Kewirausahaan: Pengungkitan Jiwa Kewirausahaan untuk Menjadi Wirausaha Tangguh, Bandung 16 Mei 2009, Aula Timur ITB
  23. Nasution, R.A., A.P. Dewi, A.Y. Sembada and W. Dhewanto. 2009. Analysis of Values of Private Label Buyers in Indonesia.
  24. Nasution, R.A. 1999. A Balanced approach to develop Business Information Systems for Continuous Replenishment Implementation, PREBEM (PhD Researcher in Business, Economics and Management) annual conference, Amersfoort, The Netherlands
  25. Nasution, R.A., A.P. Dewi, A.Y. Sembada, and W.Dhewanto. 2009. Consumers’ Attitude Toward Private Label and Its Relation with Their Motivational Values, in the 2009 ANZMAC Annual Conference, Southbank, Victoria, Australia, 30 November – 2 December.
  26. Iskandar, B. P. , I. Murtaqi., W. Dhewanto and D. Larso. 2006. A Practical Approach To Business Education, AFBE Conference, Hanoi.
  27. Iskandar, B. P. , and Michaelsen. 2007. Teaching with Entrepreneurship. Singapore.
  28. Mustika Sufiati (2005), Pengembangan Usaha Kecil Menengah Indonesia, Entrepreneur: Jurnal Manajemen & Bisnis, Vol.1 No.2. September 2005
  29. Mustika Sufiati (2002), Modelling the Cluster of Indonesian Small and Medium Scales Enterprises, proceedings & presented in the Workshop – Kementrian Negara KUKM, Jakarta Oktober 2002
  30. Mustika Sufiati, Jacques Viaene and Wim Verbeke (1999), Empirical Investigation of the Quality Perception Process, Journal of International Food and Agribusiness Marketing.
  31. Mustika Sufiati, Analisis Marketing Pelanggan Telkom Flexi dalam Komunitas Online Flexiland, Jurnal Manajemen & Bisnis, Vol.4. Desember ISSN 1858-3121.
  32. Mustika Sufiati, Analisa Faktor-Faktor yang Mempengaruhi Siswa-Siswa SMA dalam Memilih T, Jurnal Manajemen & Bisnis, Vol.3. Desember ISSN 1858-3121
  33. Mustika Sufiati, Pengembangan Usaha Kecil Menengah Indonesia, Jurnal Manajemen & Bisnis, Vol.1. No.2 September 200 ISSN 1858-3121.
  34. Mustika Sufiati, Makalah Ilmiah dalam Prosiding atau disajikan dalam Seminar/Simposium/Pertemuan Ilmiah Internasional
  35. Iskandar, B.P and Tambunan, M.A, (2007), Measuring Hand-washing Habit Formation as a Result of Corporate Social Marketing, working paper
  36. Iskandar, B.P., Rajasa, S.R.A., and Pratama, N. H., (2007), Market Expansion Steps for a Micro-enterprise, Empowering A Yoghurt Micro-enterprise, working paper
  37. Hoedrasyah, H., Elaborasi Aspek Komunikasi Ke Dalam Konsep Argonomi, in proceedings and presented in Symposium Ergonomi Nasional, July 26, 2007
  38. Ervianty, R.M. and Hoedrasyah, H., Pengaruh Kemasan Terhadap Kesan Kualitas (Studi Kasus Shampoo di Indonesia, in proceedings & presented in The 1st PPM National Conference on Management Research, Jakarta, November 7, 2007
  39. Wibisana, M.K. and Hoedrasyah, H., Analisa Perilaku Pembaca Koran Terhadap Jenis Berita dan Ruang Iklan di Koran Pikiran Rakyat, in proceedings & presented in The 1st PPM National Conference on Management Research, Jakarta, November 7, 2007
  40. Fachira, I. and Surachman, B.I.A, (2007), SERVQUAL as a Tool to Measure Quality in Higher Education Organization, MBA ITB Business Review
  41. Fachira, I. (2007), Internal Marketing: Directions for Management, MBA ITB Business Review
  42. Effendi, P (2006), The Marketing Strategy of National Fishery Products in International Market, in Faisal, Taufiq R and Zubair M (2006), The Innovation Policy of National Fishery Industries, published by Center for Technology Innovation Policy, Jakarta (Indonesian Language)
  43. Hudrasyah, H., and Rizki, A. 2009. The Effect of Packaging Design Attributes on Consumers Purchase Decision of Soyjoy Product. The 3rd National Conference on Management Research 2008. ISBN: 979-442-242-8
  44. Hudrasyah, H. 2007. Elaborasi Aspek Komunikasi Visual Kedalam Konsep Ergonomi. Symposium Ergonomi Nasional 2007 , Integrasi Ergonomi di Dalam Product Development. Bandung, 26-28 Juli.
  45. Hudrasyah, H., and Rizki, D.K. 2008. Correlation Between Audience’s Educational Level and Public Service Advertisement Outcome Level in bandung,West Java. National Conference on Management Research 2008. ISBN: 979-442-242-8
  46. Hudrasyah, H., dan M. Khrisna W. 2007. Analisa Perilaku Pembaca Surat Kabar Terhadap Jenis Berita dan Ruang Iklan di Surat Kabar. Symposium Ergonomi Nasional 2007