Marketing Strategy Stream

1.CONSUMER GOOD
1.1.CONSUMER GOOD BRANDING

  1. Nasution, R.A., Mila M. Tarigan, and Wawan Dhewanto. 2010, Consumer Attitude and Intention to Buy Organic Food as a Result of Brand Extension, in the Proceedings of 13th International Business Research Conference, 22-24 November 2010, Melbourne, Australia
  2. Nasution, R.A., A.P. Dewi, A.Y. Sembada and W. Dhewanto. 2009. Analysis of Values of Private Label Buyers in Indonesia.
  3. Nasution, R.A., A.P. Dewi, A.Y. Sembada, and W.Dhewanto. 2009. Consumers’ Attitude Toward Private Label and Its Relation with Their Motivational Values, in the 2009 ANZMAC Annual Conference, Southbank, Victoria, Australia, 30 November-2 December
  4. Rachmawati, I. and R.A. Nasution. 2008. The Role of Brand Equity in Consumers Post Purchase Behaviour Toward Teh Botol Sosro: A case study of under graduate & post graduate students of SBM ITB, in the Proceedings of 2nd International Conference on Business and Management Research, Jakarta, Indonesia, 15 – 16 August.

1.2.BUSINESS INFORMATION SYSTEMS FOR FMCG

  1. Nasution, R.A., R.A. Stegwee, and E.J. de Bruijn. 2002. Contingency Factors in the Configuration of Business Information Systems for Continuous Replenishment Implementation: a case study in an Indonesian retailer, in the Proceedings of 7th International Symposium on Logistics and 2nd International Symposium on Operations Management in Melbourne, Australia, June.
  2. Nasution, R.A. 1999. A Balanced approach to develop Business Information Systems for Continuous Replenishment Implementation, PREBEM (PhD Researcher in Business, Economics and Management) annual conference, Amersfoort, The Netherlands

1.3.CONSUMER CULTURE AND CONSUMER GOOD CONSUMPTION

  1. Azaria Sophiani Nadhirah and Purwanegara M.S. (2013),”Influences of Acculturation to Global Consumer Culture and Ethnic Identification towards Western Culture Consumption Behaviors”, Proceedings of World Business and Social Science Research Conference2013, Bangkok, Thailand, ISBN: 978-1-922069-33-7
  2. Muhammad Ajie Santika and Purwanegara M.S.(2012),Indonesian OTAKU Consumer Behaviours, Value, and Buying Decision Factors”, World Academy of Science, Engineering and Technology , Berlin

1.4.CONSUMER GOOD PURCHASE DECISION MAKING

  1. Desi Ambar Prawono, Purwanegara, M.S., and Mia Tantri Diah Indriani, (2013). “Impact of Customer’s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category” , Journal of Economics and Behavioral Studies , Vol. 5, No. 8, pp. 553-561, ISSN: 2220-6140
  2. Christian Wibisono and Purwanegara M.S.(2013).”The Impact of Husband’s Perception and Value towards Family Purchase Decision Patterns” . Journal of Economics and Behavioral Studies ,Vol. 5, No. 8, pp. 522-534, ISSN: 2220-6140
  3. Novia Dwi Resti and Purwanegara M.S (2013). “The Psychological Effect of Uploading Food Picture on Social Media to Willingness to Dine Out”, Journal of Social and Development Sciences , Vol. 4, No. 7, pp. 316-324, ISSN 2221-1152
  4. Christian Wibisono and Purwanegara M.S.(2013) , “The Impact of Husband?s Perception and Value towards Family Purchase Decision Patterns ,2013 International Conference on Economics and Social Sciences”, International Foundation for Research and Development (IFRD), Bangkok,
  5. Purwanegara ,M.S. and Iman Permana(2011).”Customer Satisfaction: Its Antecedents, Its Roles, and Its Consequences (A Literature mapping Review of Empirical Findings)”, 3rd IICIES : Creative and Cultural Entrepreneurship in the New Era, Bandung.
  6. Nasution, R.A., Mila M. Tarigan, and Wawan Dhewanto. 2011, Consumer Attitude and Intention to Buy Organic Food as a Result of Brand Extension, World Journal of Management, vol. 3, no. 1
  7. Ivan Prasetya and Purwanegara, M.S.(2010), “The Effect of Price Discount and Word-of-Mouth toward Consumer’s Purchase Intention and Willingness to Pay (Case Study on Crocs?)”, IICIES, Jakarta.
  8. R.A. Nasution, D. Dellyana and S. Rustiadi.2010, A Study of New Prescribed Medical Product Acceptance, case in Jakarta and Surabaya, Indonesia, in the Proceedings of 2nd Indonesia International Conference on Innovation, Entrepreneurship and Small Business, July 11-15, Serpong, Banten, Indonesia

1.5.CONSUMER INNOVATIVENESS

  1. Garnida, N., J.H. Tjakraatmadja, R.A. Nasution, M.S. Purwanegara. 2010. Knowledge-Based Customer Relationship Management for Green Product Acceptance, in the Proceedings of Pan-Pacific Conference XXVII, Bali, Indonesia, May 31-June 2, 2010
  2. Lukman, S. and R.A. Nasution. 2010. Brand Equity of Team Sports toward Sponsorship Outcome: A study of sponsorship in Indonesian football club, in the Proceedings of Pan-Pacific Conference XXVII, Bali, Indonesia, May 31-June 2, 2010
  3. Nasution, R.A. and N. Garnida. 2011. Reconstructing Consumer Innovativeness Model, in the Proceedings of the 2011 International Conference on Asia Pacific Business Innovation and Technology Management, 23-25 January,Denpasar, Bali, Indonesia
  4. Purwanegara, M.S. and Nita Garnida (2010) , “Personal Values and Consumer Innovativeness on Biofuel”. In the Proceedings of Global Marketing Conference: Marketing in a Turbulent Environment. Korean Academy of Marketing Science, Tokyo,Japan
  5. Nasution, R.A., and N. Garnida. 2010, A Review of The Three Streams of Consumer Innovativeness, in the Proceedings of PICMET 2010 conference, Bangkok, Thailand
  6. R.A. Nasution.2010. ECR in The Netherlands and Indonesia: current status and implementation issues, in the Proceedings of the 1st International Conference on Innovative Marketing Management, Phuket, Thailand, 12-14 July 2010
  7. Aisyah, A.N. and R.A. Nasution. 2009. Connecting Consumer Innovation with Human Values, in the, Proceedings of 1st Indonesia Conference on Innovativeness, Entrepreneurship and Small Business : 321-332, Aula Barat ITB, 20-23 Juli. Bandung, Indonesia

1.6.GREEN PRODUCTS

  1. Purwanegara, M.S.and Nita Garnida (2011), “How Eco-Oriented Firm Influences Innovators Intention to Purchase Bio Fuel”, World Marketing Conference, Academy of Marketing Science, Reims, France
  2. Purwanegara, M.S. and Cahyoko H.K.H (2011).”A Study of the Effect of Social Media Marketing Messages on Attitude towards Green Products in Social Media”, Proceeding ofPan-Pacific Conference XXVIII, Seoul, South of Korea
  3. Purwanegara, M.S, Rossy Sjarifa Sjarif and Annisa Ayu Vinandita (2011), “Consumer Acceptance on Eco Friendly Shopping Base Case Study: Carrefour Green Bag”, Proceeding of Pan-Pacific Conference XXVIII, Seoul,South of Korea
  4. Adinda Meutia Hapsari and Purwanegara, M.S.(2011), “Consumers Segmentation Based on Their Perceived Value toward Recycled Products”,3rd IICIES : Creative and Cultural Entrepreneurship in the New Era, Bandung

1.7.FOOD PRODUCTS

  1. Tambunan,F.F, Purwanegara,M.S., and Mia Tantri Diah Indriani (2013).”Mothers Perception, Attitude, and Willingness to Purchase towards Baby Formula”. Journal of Economics and Behavioral Studies Vol. 5, No. 8, pp. 511- 521, ISSN: 2220-6140
  2. Tambunan,F.F, Purwanegara, M.S.and Mia Tantri Diah Indriani (2013), “Mothers Perception, Attitude, and Willingness to Purchase towards Baby Formula”,2013 International Conference on Economics and Social Sciences, International Foundation for Research and Development (IFRD), Bangkok
  3. Desi Ambar Prawono, Purwanegara.M.S. and Mia Tantri Diah Indriani (2013), “Impact of Customer’s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category”, 2013 International Conference on Economics and Social Sciences, International Foundation for Research and Development (IFRD), Bangkok
  4. Ana Lenggana and Purwanegara.M.S.(2011).”Consumers Choice of Natural Medicines Compare with Chemical Medicines in Indonesia”, 3rd IICIES : Creative and Cultural Entrepreneurship in the New Era, Bandung
  5. Viaene,J, Mustika Sufiati, and Verbeke, W.(1999).”Empirical Investigation of the Quality Perception Process, “Journal of International Food and Agribusiness Marketing”.

2. FASHION
FASHION MARKETING

  1. Fitri Aprilianty, Purwanegara.M.S.(2014). Using Neural Response (EEG) And Conjoint Analysis To Understand The Effect Of Underwear’s Product Cues On Consumer Choice, the 2014 Global Marketing Conference at Singapore
  2. Hartini Soraya and Purwanegara.M.S.(2014),’Influencing Factors of Luxury Brand Handbag Consumption’,2014 GLOBAL FASHION MANAGEMENT CONFERENCE: Growing Together: Collaboration and Co-Creation in Fashion Management, London.
  3. Arfan,Nadia and Purwanegara, M.S. (2013), ‘Purchase Decision Criteria when Choosing Bag in Indonesia’. Journal of Global Fashion Marketing.
  4. Astrid Nur Rahma and Purwanegara M.S (2013),’Effect on Visual Merchandising in Fashion Store on Female Consumers’ Purchase Intention’, Proceedings of World Business and Social Science Research Conference, Bangkok, Thailand, ISBN: 978-1-922069-33-7
  5. Arfan, Nadia, PurwanegaraM.S.(2012), ‘The Effect of Signal Visibility of Fashion Brand on Consumer’s Product Purchase Decision in Indonesia’,Global Marketing Conference, Seoul, South of Korea

3.SERVICE
3.1.ADOPTION OF TECHNOLOGY

  1. Fachira, I., And R.A. Nasution. 2006. A Study of Consumer Behavior in Adoption of Technology-Based Product, Proceedings of 1st International Conference on Technology and Operations Management, Bandung, Jawa Barat, Indonesia

3.2.BUSINESS EDUCATION

  1. Iskandar, B. P. , I. Murtaqi., W. Dhewanto and D. Larso. 2006. A Practical Approach To Business Education, AFBE Conference, Hanoi.
  2. Iskandar, B. P. , and Michaelsen. 2007. Teaching with Entrepreneurship. Singapore.

3.3.ONLINE SERVICE MARKETING

  1. Purwanegara ,M.S , Ronny Armando, Mia Tantri DIah Indriani(2014), ‘Consumers’ Perspective on Mobile Phone Marketing (Case Java, Indonesia)’, Exploring The Asian Consumer, edited by Bernd Schmidt and Leonard Lee for the Society for Consumer Psychology Book, ME Sharpe Inc., Armonk,NY
  2. Purwanegara,M.S., Atik Aprianingsih and Febri Andika (2013),’Snapshot of Mobile Internet Banking Regulation Perception and Its Impact on Consumer Attitude’, IICIES 2013 – International Conference on Innovation, Entrepreneurship and Small Business, Bandung
  3. Lani Miliani, Purwanegara, M.S. and Mia Tantri Diah Indriani (2013).’Adoption Behavior of E-Money Usage’. Information Management and Business Review ,Vol. 5, No. 7, pp. 369-378, ISSN 2220-3796
  4. Purwanegara, M.S., and Dwi Maya Subianto (2012), ‘The Influence of Impulsive Factors and Media Promotion towards Shopping Online and Offline Case : Indonesian Shoppers’, Global Marketing Conference, Seoul,
  5. Purwanegara, M. S. and Ronny Armando (2012), ‘Consumers’ Perspective on Mobile Phone Marketing, Advertising and Consumer Psychology (ACP)’ Conference: The Asian Consumer, Singapore
  6. Novia Dwi Resti and Purwanegara M.S (2013). ‘The Psychological Effect of Uploading Food Picture on Social Media to Willingness to Dine Out’. International Conference on Economics and Social Sciences, International Foundation for Research and Development (IFRD), Bangkok
  7. Febri Andika and Purwanegara,M.S (2013),’Measuring the Potential of Indonesian Online Consumer Shopping Behavior’, 4TH INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (4TH ICBER 2013), Bandung, ISBN NO: 978-967-5705-10-6,
  8. Nadia Febriyant and Purwanegara.M.S. (2012).’The Effect of Consumer’s Trust and Perceived Risk Toward Online Purchase Intention, December International Institute of Social and Economic Sciences Conference, Prague,Czech
  9. Siagian, Almira and Purwanegara (2012),’Population Studies toward Consumer’s Online Brand Usage Behavior: evidence from online shoppers in Indonesia’, 3rd International Conference on E-business,Management and Economics (ICEME 2012), Hongkong
  10. Nindia Kusuma Wardhani and Purwanegara M.S (2012),’Online Community Usage Behavior (Case Study of Indonesian Online Community Members)’, 3rd International Conference on E-business,Management and Economics (ICEME 2012), Hongkong
  11. Fachira, I., Sayers, J., and Chen,( 2011), SC Subtext and Play-text in a Hairdresser Online Discussion Forum..Proceedings of 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference

3.4.TECHNOLOGY READINESS INDEX

  1. Nasution, R.A., P. Rudito and Z. Syaharuddin. 2007. Technology Readiness Index Characteristics of 3G Subscribers in Indonesia, in the Proceedings of 7th Portland International Conference on Management of Engineering and Technology, 5-9 August, Portland, USA
  2. Nasution, R.A. 2006. A Plan for Replicating The Study of Technology Readiness Index (TRI), Proceedings of 1st International Conference on Technology and Operations Management, Bandung, Jawa Barat, Indonesia

3.5.TOURISM MARKETING

  1. HartantoYuwo , Ford, J. B and Purwanegara,M.S. (2013). ‘Customer-Based Brand Equity for a Tourism Destination (CBBETD): The Specific Case of Bandung City,Indonesia’. ORGANIZATIONS AND MARKETS IN. EMERGING ECONOMIES (OMEE). Vol.4. No 1(7)ISSN 2029-4581,
  2. Ilma Aulia Zaim, and Purwanegara.M.S. (2013), ‘Dorm Hostel Servicescape Preferences in Bandung Tourism’, Conference Proceeding, ISBN NO: 978-967-5705-10-6, 4TH INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH , Bandung
  3. HartantoYuwo and Purwanegara,M.S.(2012).’Does City Brand Equity Have Any Impacts In Tourism World? A Case Study of Bandung City: Indonesia as a Tourism Destination’ .World Marketing ~Cultural Perspective in Marketing conference, Atlanta.
  4. Nurrani Kusumawati and Purwanegara,M.S. (2011), ‘Analysis of Motivation and Preference of Bandung Institute of Technology Students in Choice Tourism Destination’, 3rd IICIES : Creative and Cultural Entrepreneurship in the New Era, Bandung.

Marketing & Organization Stream
1.BRANDING AND MARKETING COMMUNICATION

  1. Purwanegara., M.S. Mia T.D. Indriani, Augustine Merriska And Evy Rachmawati Ch. (2013).’Media Strategy of TV Advertising in Indonesia’. Jurnal Teknologi, Penerbit UTM Press.
  2. Nasution, R.A. and R.D.S. Primandita, 2011, Assessing Krakatau Steel Branding Effectiveness from Customer’s Perspective, in the Proceedings of Pan Pacific Conference XXVIII, 26-29 May, Tokyo, Japan
  3. Nasution, R.A. and A.N. Aisyah. 2011. The Influence of Parent Brands Commitment in a Co-branding, in the Proceedings of Pan Pacific Conference XXVIII, 26-29 May, Tokyo, Japan
  4. Purwanegara ,M.S., Mia T.D.Indriani and Amalda Ramdhani(2010), ‘TV Watching Behavior in Bandung and Jakarta’: in the Proceeding of Pan-Pacific Conference XXVII : Managing and COMPETING in the New World Economic Order, Bali
  5. Purwanegara, M.S. Mia T.D.Indriani, and PutriArinda.(2010), ‘Influence of Advertising Decision to TV Advertisement Awareness’ in the Proceeding of Pan-Pacific Conference XXVII : Managing and Competing in the New World Economic Order , 2010

2.INTERNATIONAL BUSINESS STRATEGY

  1. Wandebori, H. 2009. Managing international equity placement strategic alliance Case study in the Indonesian State Owned Enterprises and Taken-Over Banks 2nd INTERNATIONAL CONFERENCE on MARKETING and RETAILING 2009 (INCOMaR 2009), 8-10 July 2009 at Hotel Equatorial, Melaka, Malaysia

3.ORGANIZATION VALUE

  1. Aprianingsih, Atik; Yaqoub, Amak Mohamad. 2012, ‘Narcissism as an Organizational Value: Its Impact on Corporate Deviance’, Proceeding, International Conference of Organizational Innovation, July 10-12, Surabaya, Indonesia