International Association of Business Engineering Professionals Workshops (IABEP) 2017

Untitled designThe instability of economic condition in several countries affects sustainability of many industries. Industries have to create an excellent strategy to stay competitive. The skill of structural integration between business strategy and development is one of the key factors for employees to succeed. As the institution that contributes in creating the best business graduates, we establish professional association named IABEP.

IABEP (International Association of Business Engineering Professionals) is a start-up international network with an initial focus on South East Asia (Malaysia, Vietnam, Indonesia, planned Singapore). IABEP is initiated by ESB Business School, Reutlingen University, Germany who believed the program would give many contributions in academic and industry areas. Three stakeholders being part of IABEP: universities, corporate partners (SMEs and MNUs), and trade partners (chambers of commerce, trade associations and government bodies). The joined South East Asia Universities consisted of three universities: School of Business and Management ITB; Ho Chi Minh City International, Vietnam; and Universiti Malaysia Pahang, Malaysia. Wiha Werkzeuge BmBH, Schonach, Germany applied as a corporate partner.

Business Engineering (BE) is a new program in South East Asia which focuses on the integration of various aspects of business strategy (information, processes, organization, technology) based on engineering principles to present, design and build an innovative business system for providing better products and services. The uniqueness of BE is the combination of two skills, engineering and business disciplines, into a single program with aims to confront the industries complexities nowadays.

School of Business and Management (SBM) saw the opportunities as being part of the program. Since SBM has International Business program where the students are required to study abroad for at least one year, students can gain more engineering knowledge in ESB Business School, Reutlingen University. The lack of engineering skill in business graduates is going to be covered up through this program and it fulfills the companies’ need of employees who have both of business and engineering skills.


The business engineering focuses on socially oriented method and structural state, then later on to become socio-structural intervention. Business engineering is an engineering field that focuses on socio-structural intervention through conceptualization, modelling, analysis, organization, calculation, and the design of complex organizations. Business engineering is concerned with the development and implementation of business solutions that incorporate business model, business process, organizational structure, information systems, and information technology.

The graduates of the program would have several advantages which are:

  • The graduates can perform in confidence way in an international environment, acting respectfully and demonstrating intercultural competence
  • They have 12 months of working experience and are able to plan ahead, account for technical details while taking into consideration finances and risks
  • They can undertake interdisciplinary, collaborative problem – solving to find solutions in complex environments
  • They have effective and efficient communications with a strong command of English and any other languages.

In order to support the industry need, business engineering program requires cooperation with various industrial sectors to gather information about the needs and demand of the industries from the business engineering graduate program. IABEP holds meetings with several industry sectors, named “Local Event IABEP” to gather knowledge and insight from the companies’ point of view about Business Engineering program. Another goal of the local meeting is to create a good networking between IABEP with companies. Focus Group Discussion is applied as a discussion method between IABEP and companies.

The first Local Event IABEP took place in Kuala Lumpur Malaysia on September 26-27, 2016 along with the 1st International Business Engineering Conference (IBEC) 2016. The second Local Event IABEP is organized by SBM ITB and is going to be held at SBM Campus Jakarta on February 27th, 2017 with Indonesia’s companies as the participants. To create the robust insight of business engineering body of knowledge and graduate profiles, the event invites industry from five sectors: manufacturing, infrastructure, service, consumer goods, and energy. The detailed event as below:

Day and Date : Monday, 27th February 2017
Place : TK Low Center for Executive Education
Graha Irama Lantai 12, Jl. HR. Rasuna Said Kav 1-2
Time : 09.00 – 16.00

Time Agenda
09.00 – 10.00 Participant Registration
10.00 – 10.15 School of Business and Management Opening Speech
10.15 – 10.30 ESB Reutlingen Opening Speech
10.30 – 10.45 Germany Embassy Representative Opening Speech
10.45 – 11.15 Presentation current IABEP concept
11.15 – 11.45 Presentation of Industry representative
11.45 – 12.00 Q&A
12.00 – 13.00 Break and Lunch
13.00 – 15.00 Focus Group Discussion
15.00 – 16.00 Wrap Up Session

We hope this event becomes a great media for companies in increasing the awareness of BE program, in sharing knowledge and expertise among participants, and in creating a good network to support the business engineering program.

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