• PhD in Management, Massey University, New Zealand, 2013
  • Master of Engineering, Institut Teknologi Bandung (ITB – Indonesia), 2002
  • Bachelor of Science in Biology, Institut Teknologi Bandung (ITB – Indonesia), 1999
Ira Fachira is a full-time lecturer at School of Business and Management, Institut Teknologi Bandung. She started her teaching career as a tutor in SBM ITB in 2004, before becoming a lecturer in 2006. Her work as both a tutor and Undergraduate Program Secretary at SBM inspired her Ph.D study at Massey University, New Zealand. She received a Ph.D in Management by doing a research about services management and online communities. Her research interests are services marketing, consumer behavior and online communities. She is also interested in the relationship between popular culture, marketing, and consumer storytelling.

Academic Teaching in Undergraduate Program

  • Shopper Behavior

Academic Teaching in MBA Program

  • Subtext and Play-text in a Hairdresser Online Discussion Forum. Fachira, I., Sayers, J., and Chen, SC.Proceedings of 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference, 2011
  • 2002-2003 Junior Analyst, Lembaga Teknik & Manajemen Industri ITB
  • 2004-2006 Secretary of Undergraduate Program, School of Business and Management, Institut Teknologi Bandung
  • 2014-Now Deputy Head of Bachelor of Management Program