• PhD in Service Science, National Tsing Hua University, Taiwan – ROC, 2014-2018
  • Master of Business Administration, Asia University, Taiwan – ROC, 2013-2014
  • Bachelor in Accounting, Universitas Airlangga – Indonesia, 2008-2012

Nila Armelia Windasari (Nila) received her bachelor degree in Accounting from Universitas Airlangga. After graduation, she worked as an assistant auditor in MAZARS. Since 2013, Nila moved to Taiwan and obtained her MBA in Asia University, Taiwan. She got awarded by LPDP to continue a doctoral program in the Institute of Service Science, National Tsing Hua University. During her PhD study, Nila got an opportunity to do visiting research in Hofstra University, NY – USA; has been awarded as HICSS Doctoral Fellow on 2017, and received Phi Tau Phi Scholastic Honor Society Award for her academic excellence upon graduation.
During her study in Taiwan, Nila also served as a tutor for Management Department – Indonesia Open University in Taipei, for four years. Nila is now joining sub-interest group Business Strategy and Marketing at SBM ITB. His research interests include technology-enabled service, service marketing, and service design, to explore how individuals experience a technology to improve his/her wellbeing and cocreate value with other actors.

Research Areas

Since 2013, Nila has been conducting various research under service management research and technology-enabled service. Her research themes cover service system and service-dominant logic (S-DL), service innovation, value and value cocreation, and other service research contemporary issues using various methodology in both quantitative (survey and scenario-based experiment) and qualitative (content analysis, cultural probe, customer journey map). Her research agenda is described in the following figure.

NAM Research

  • Continued use of wearables for wellbeing with a cultural probe (Lin, F. R., & Windasari, N. A.) 2018. The Service Industries Journal, 1-27. DOI: 10.1080/02642069.2018.1504924
  • The Role of Social Capital on Cocreating Value for Social Enterprises: The Service-Dominant Logic Perspective (Nila A. Windasari, N. A., Fu-Ren Lin & H.W Chen). In System Sciences (HICSS), 2017 50th Hawaii International Conference on. IEEE
  • Measuring and Managing User Engagement: Co-Design of Wearable Technologies & Service Contexts. (Lin, F.R., Windasari, N.A., Hibbard J., & Joglekar N.) Presented at Cornell Hospitality, Health and Design Symposium (HHDS) 2016, Ithaca – New York (Oral Presentation).
  • Towards the New Perspective on Competitive Advantage: A Service-Dominant Logic View (Fu-Ren Lin and Nila A. Windasari) Proceeding at International Conference on Service Science and Innovation (ICSSI 2016), Taipei – Taiwan
  • Studying the Continuance Intention and Success Factor of E-Learning Systems (James K.C. Chen, Sheng-Lung Lee, Nila A. Windasari) IEEE, Proceeding at International Conference on Industrial Engineering and Engineering Management (IEEM 2015), Singapore DOI: 10.1109/IEEM.2015.7385897
  • The Role of Technology Readiness and Technology Anxiety towards Self-service technology: Cross-country Comparison between Taiwanese and Indonesian User?s Continuance Intention (Nila A. Windasari) Proceeding at International Conference on Service Science and Innovation (ICSSI 2014), Taipei – Taiwan
  • Exploring the New Technology Development Trajectory through Patent Portfolio Analysis on Electric Vehicle Industry (Nila A. Windasari, James K.C. Chen) IAMOT 2013, Proceeding at 23rd International Association for Management of Technology Conference, Washington D.C-USA
  • Exploring E-readiness on E-commerce Adoption of SMEs: Case Study South-East Asia (James K.C. Chen, Nila A. Windasari, Rose Pai) Proceeding at International Conference on Industrial Engineering and Engineering Management (IEEM 2013), Bangkok – Thailand DOI: 10.1109/IEEM.2013.6962637