• Master of Business Administration, Institut Teknologi Bandung (ITB – Indonesia), 2008
  • Bachelor of Design (Sarjana Desain) from the Faculty of Art and Design, Institut Teknologi Bandung (ITB – Indonesia), 2008.
Bayu graduated his bachelor from the Faculty of Art and Design, Institut Teknologi Bandung (ITB) at 2006. He continued his study in School of Business and Management-ITB and earned his MBA degree in 2008. During his MBA study, Bayu founded a design company with his college friends. He joined School of Business and Management as an faculty member for the Interest group of Entrepreneurship and Technology Management in 2009.

Academic Teaching in Undergraduate Program

  • Integrated Business Experience
  • Entrepreneurship
  • Community Service
  • Study of Human Society
  • Creativity and Innovation
  • Retail Management
  • Design Thinking for Innovation

1. Innovation in Indonesia: The Types, the Necessary Factors, and the National Innovation System
Published date: August 2011
Publication Name: Portland International Center for Management of Engineering Technology Conference Proceedings

“Indonesia has recognized the importance of
innovation as to strengthen national and regional economic
competitiveness in the globalization era. Therefore Indonesia is
actively looking for a National Innovation System, which will be
able to promote more innovation. However, Indonesia faces the
challenge to build a system that answers the local environment
and condition. Consequently, efforts are needed to put the
innovation activities in Indonesia on paper. This literature study
is a start to identify the kinds of innovation that are done in
companies in Indonesia. In addition the innovation in
universities and other public research institutions will also be
collected. The third effort will look for programs, which are
initiated by the government in the area of fostering innovation.
The results will form a better basis to design a National
Innovation System, which is suitable for Indonesian
characteristics. This paper aims to show the types of innovation
that are necessary and important for Indonesian companies and
to describe the factors needed to support those innovations.
Subsequently, this research will give an important stepping
stone to build a working Indonesian National Innovation

URL: http://www.academia.edu/2918882/Innovation_in_Indonesia_The_Types_the_Necessary_Factors_and_the_National_Innovation_System

2.<ahref=”http://www.academia.edu/2919341/Triple_Helix_in_Disaster_Management_Case_Study_of_Strategic_Environmental_Assessment_SEA_for_Government_Office_Relocation_Planning_of_Padang_City_Indonesia”>Triple Helix in Disaster Management: Case Study of Strategic Environmental Assessment (SEA) for Government Office Relocation Planning of Padang City, Indonesia
Published date: January 2013
Publication Name: Procedia – Social and Behavioral Sciences

“Disaster management is the dynamic form of series of integrated and sustainable activities that is carried out before, during and
post disaster in order to realize the optimum protection to the community, social assets, economy and environment (Rachmat,
2004). National and local governments play a key role in it, especially in the disaster risk reduction by establishing the policies,
plans and programs. Universities and research institutions supports the effort by providing expertise in the tools and methodology
as well as providing education and training for the government?s personals. Businesses, in form of private consultancies, get
involved in the project level by processing and analyzing the data using the appropriate methods.
Strategic and environmental assessment is the keywords in Strategic Environmental Assessment (SEA). Strategic means that it
happens in an early enough stage in the decision making process that it can have a significant influence on key decisions.
Environmental is considered in the broadest sense which means that besides natural or bio-physical impacts, it may also include
related social and economic aspects (Looien, 2009).
This paper would like to present how SEA is utilized in the spatial planning decision for relocating Padang City Government
office to a free hazard area while considering the socio-economic environment. The methodology used in this work is a case
study of site selection for relocation of Padang City Government office and look at the interaction of government, academics and
business in the process. It is followed by the discussion on the triple helix model that applies, including the cooperation and
mutual relationship with international bodies in terms of exchange of hardware and software equipment with relevant data. The
paper will result in the conceptual triple helix model that applies in disaster management. As a case study, the result of the work
has its limitation but provide insight about the innovation in building infrastructure in hazard prone areas.”

Keywords: triple helix; disaster management; strategic environmental assessment
URL: http://www.sciencedirect.com/science/article/pii/S1877042812039067

3. The Role of “Indonesia-Kreatif” Website to build Creative Connectivity in Indonesia
Published date: June 2012
Publication Name: Arte-Polis 4th International Conference Proceedings

“The value of human idea by means of creativity has accounted far more beyond machine and technology products, thus becoming new wave of economy (Howkins, 2002). Indonesia as the fourth largest population in the world has a very big potential to advance in this type of economy.
Since 2005 until now, Indonesian government through the former Ministry of Trade and now the Ministry of Tourism and Creative Economy has launched several initiatives to support the development of creative economy in Indonesia. One of them is the launching of Indonesia Kreatif, which is a working group for creative economy development in Indonesia with the primary role as a hub agency, facilitator, and public outreach program. One important contribution by the working group is providing an online media for information, communication and education of the creative economy in Indonesia for the creative economy stakeholders in Indonesia, titled IndonesiaKreatif.Net.
This paper aims to elaborate the role of Indonesia Kreatif website as community website functions build creative connectivity in Indonesia. The research used range of relevant literature, data from the website, result of questionnaires from creative actors in Indonesia and also interviews with subject matter expert from IndonesiaKreatif.Net, to conclude the role of Indonesia Kreatif.Net to build creative connectivity in Indonesia. The research also addressed about the contribution from Quandro-Helix actors: academician, business entities, government, and communities for the website to support the development of creative industry in Indonesia.
The result will become a useful model foundation for the future research of creative connectivity. The empirical findings can be used by all the involved actors as a guidance to develop creative connectivity in Indonesia.”

Keywords: Creative Economy, Creative Connectivity, Indonesia Kreatif, community website, Quadro Helix
URL: http://www.academia.edu/2919402/The_Role_of_Indonesia-Kreatif_Website_to_build_Creative_Connectivity_in_Indonesia

4. Friend or Foe? Competition and Cooperation on Emerging ICT Cluster in Indonesia: A Preliminary Study
Published date: December 2012
Publication Name: International Research Journal of Commerce, Business and Social Sciences, Vol 1, Issue 1

“This is a descriptive paper based on primary data on emerging ICT cluster in Indonesia to understand the dynamic of competition and cooperation. This paper wishes to identify competition and cooperation activity among ICT companies. We studied the types, production capacities, investments, assets, labor, and the characteristics of each industry based on as observations and interviews. The main findings of this paper show firm level commitment to cooperate and/or to compete in order to enhance their innovation performance. This paper has a practical implication for developing ICT industries in a region in order to enhance industry growth.”

Keywords: competition; cooperation; cluster driven innovation; Indonesia; innovation; ICT
URL: http://www.academia.edu/2919297/Friend_or_Foe_Competition_and_Cooperation_on_Emerging_ICT_Cluster_in_Indonesia_A_Preliminary_Study

Bayu is currently seeking for a doctoral degree, his research interests are in design thinking, entrepreneurship, and innovation strategy. He is also a member of Center for Innovation, Entrepreneurship, & Leadership (CIEL).

Besides his academic interests, Bayu has a strong passion in community development. He is actively involved in the Indonesia Center for Sustainable Development (ICSD).