• PhD in Value and Decision Science, Minor in Service Science, Tokyo Institute of Technology (Tokyo – Japan), 2013
  • Master of Engineering (MT), Institut Teknologi Bandung (ITB – Indonesia), 2005
  • Mathematics, Padjadjaran University (UNPAD – Indonesia), 2000
Santi Novani, PhD joined the School of Business and Management (SBM) – ITB as a full-time tutor in 2009 and as a full time lecturer after she received a PhD from Tokyo Institute of Technology, Japan in 2013. Her master engineering degree is from Bandung Institute of Technology with a background Industrial engineering and management. Her experience as a lecturer in private university since 2000, as a research assistant and full time tutor at decision making and strategic negotiation of research interest group since 2005. There are some in several international journals, such as Systems Research and Behavioral Science, Journal of service science and management and International journal of business and management. She presented several papers at various international conferences in Tokyo, Sweden, Canada, Bali and America, such as SRII Global institute and Frontier of service Conference. Her research interests includes service sciences, Value co-creation of C2C Interaction, Service System Science, hypergame, statistics, system thinking and agent based modeling.

Academic Teaching in Undergraduate Program

  • Decision Making
  • Decision Making and Negotiation
  • Business Research Method

Academic Teaching in MBA Program

Academic Teaching in MSM/DSM Program

  • Quantitative Research Method
  • Service Science
  • Creative Problem Solving
  • Advanced Statistics

Chapter in Research Book

  • S. Novani, Value Co-creation on Cloud Computing: A Case Study of Bandung City, pp.43-63.in book chapter: Systems Science for Complex Policy Making: A Study of Indonesia, editors: Kuntoro Mangkusubroto,Utomo Sarjono Putro,Santi Novani,Kyoichi Kijima, translational system science.

Peer Reviewed Journal

  • Ratna Hidayati, S. Novani Current Status of Corporate Social Responsibility Practices in Human Rights Issues based on ISO 26000: the case of the Japanese Manufacturing Industry, Journal of Business Ethics (under review).
  • L. Mayangsari, S. Novani, P. Hermawan, Understanding Viable Value Co-creation Model Toward Sustainable Entrepreneurial System: A case study of Batik Solo Industrial Cluster, International Journal of Entrepreneurship and small business.
  • Novani, S and Kijima, K (2013), Efficiency and Effectiveness of C2C Interactions and Mutual Learning for Value Co-Creation: Agent-Based Simulation Approach, International Journal of Business and Management, Vol 8, No 9 (2013).
  • Novani, S. and Kijima K. (2012). Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection, Journal of Service Science and Management, 5(1). pp. 101 -109, ISSN Print: 1940-9893, DOI: 10.4236/jssm.2012.51013.
  • Novani, S and Kijima, K (2011). Service Value created by customers? Information Exchange about Provider: Agent-based Simulation Approach, Proceedings of Annual SRII Global Conference, Print ISBN: 978-1-61284-415-2, listed in IEEEXplore digital library. (Presented in SRII Global Conference, San Jose, March 29 2011-April 2 2011).
  • Putro, Utomo, S. Novani, M. Siallagan, H. Deguchi, Searching for effective policies to prevent bird flu pandemic in Bandung city using agent-based simulation, Systems Research and Behavioral Science , John Wiley & Sons, Ltd, 2008, http://onlinelibrary.wiley.com/doi/10.1002/sres.948/abstract.
  • Tsuruya, Y, Novani, S. Arai, T, Putro, Utomo S, Morimoto, H, How Consumer’s Demographics and Characteristics Influence (Case of Undergraduate Students in Bandung City) Lunchtime Eating Behavior?, Jurnal Manajemen Teknologi, 2015.

Proceeding

  • C.M Anwar, S. Novani, L. Mayangsari, Identifying the Relationship between Ecopreneur Motivations to Produce Innovative Green Product with Social Entrepreneurs Goals, International Conference on Management in Emerging Markets, 2016.
  • Wina, S. Novani, The Relationship between Volunteer?s Performance with Volunteer Needs Based on Maslow?s Hierarchy in Event Organizer, International Conference on Management in Emerging Markets, 2016.
  • Arief, S. Novani, L. Mayangsari , Social Media Influence towards the Growth of Small Medium Enterprise in Bandung, International Conference on Management in Emerging Markets, 2016.
  • R. Widiyanti, L. Mayangsari, P. Hermawan, S. Novani, Tourist Experience as Driver for Urban Tourism Development: Preliminary Case Study in Bandung City, International Conference on Management in Emerging Markets, 2016.
  • N. R. Muhammad, L. Mayangsari, S. Novani, P. Hermawan, Understanding Tourist Perception of Destination Image Attribute: Case of Jalan LLRE Martadinata Bandung, International Conference on Management in Emerging Markets, 2016.
  • L. Dwi, L. Mayangsari, S. Novani, Redefinition of Potential Market in Hijab Fashion Industry: Both Factor and Cluster Analysis Approaches in Bandung City, International Conference on Management in Emerging Markets, 2016.
  • R. Marliana, L. Mayangsari, S. Novani, Understanding characteristics of keystone organization in business ecosystem: study case of hijab fashion in Bandung, International Conference on Management in Emerging Markets, 2016.
  • L. Arinta, S. Novani, L. Mayangsari, Understanding Customers Motivation in Virtual Co-creation toward Sustainable Business: A Case Study of Hijab Fashion Business in Bandung, International Conference on Management in Emerging Markets, 2016.
  • D. Riani, S. Novani, L. Mayangsari, P. Hermawan, Tourists? preference of culinary industry: a survey study of Bandung city, International Conference on Management in Emerging Markets, 2016.
  • Natadikarta, S. Novani, Problem Solving and Alternative Selection of an Environmental Compliance and Safety Project by Using Kepner-Tregoe and Combination of SMART-AHP, International Conference on Management in Emerging Markets, 2016.
  • S. Novani, M. Siallagan, A. Heryandi, U.S. Putro, L. Arinta, L. Dwi, D. Riani, Architecture Design of Web Platform Co-creation for Tourism: Case study of Solo City, Indonesia International Conference on Management in Emerging Markets, 2016.
  • U.S. Putro, L. Mayangsari, M. Siallagan, S. Novani, Website As Value Co-Created Decision Support System Towards Enhanced Experience of Solo City Tourism, Indonesia International Conference on Management in Emerging Markets, 2016.
  • R. Dahlan, S. Novani, The Application of Gravity Model in Scenario-based Forecasting for Airport Feasibility Study, Proceeding International Conference on Information Technology Systems and Innovation (ICITSI), 2016 (IEEE Conference).
  • S. Chang, S. Novani, H. Deguchi, Exploring Citizens’ Collective Behaviors towards Engaging in Public Services, Social Simulation Conference 2016.
  • Santi Novani, Utomo Sarjono Putro, Pri Hermawan: Value Orchestration Platform: Promoting Tourism in Batik Industrial Cluster Solo Procedia – Social and Behavioral Sciences,Volume 169, 20 January 2015. (http://www.sciencedirect.com/science/article/pii/S1877042815003419)
  • Manahan Siallagan, Santi Novani , Shimaditya Nuraeni , Utomo S Putro, Value Co-Creation to Promote Collaboration among Stakeholders to Improve Tourism in Solo: Agent-Based Modeling and Simulation Approach, International Proceeding of The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015)
  • Arlavianyssa Pradiva Arru, Santi Novani: Value Co-Creation in Solo Tourism by Using Soft-System Dynamics Methodology, Proceeding of Industrial Engineering and Service Science , 2015.
  • Nurtami Prihadi, Santi Novani, Value Co-Creation among Stakeholders in Solo Tourism Development: Service System Science Perspective, Proceeding of Industrial Engineering and Service Science , 2015.
  • Santi Novani and Lidia Mayangsari: Soft System Agent Based Methodology: Multi Methods Approach between Soft System Methodology and Agent Based Modeling. Proceeding of AESCS (Agent based Approach in Economic and Social Complex System, 2015)
  • S. Chang S. Novani, H. Deguchi, Cultivating Citizens? Collaborative Participation in Open Government Services – Implications for Citizen-Side Disaster Management, proceeding of The 9th International Workshop on Agent-based Approach in Economic and Social Complex System, 2015.
  • R. Hidayati, S. Novani, An Implementation of Agent-Based Simulation to Increase Brands Knowledge in LCC Airlines, proceeding of The 9th International Workshop on Agent-based Approach in Economic and Social Complex System, 2015.
  • T. Inayati, S. Novani, U.S. Putro, T. Arai, Students decisions after graduation: a perspective using Agent Based Simulation, proceeding of The 9th International Workshop on Agent-based Approach in Economic and Social Complex System, 2015.
  • Novani, S, Utomo Sarjono P, Pri Hermawan, An Application of Soft System Methodology in Batik Industrial Cluster Solo by using Service System Science Perspective, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014.
  • Novani, S, Utomo Sarjono Putro, Pri Hermawan, Value Orchestration Platform: Promoting Tourism in Batik Industrial Cluster Solo, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014.
  • Pri Hermawan, Ghita Yosanti, Santi Novani, Utomo Sarjono Putro, Batik Solo Tourism Cluster Ecosystem: A Qualitative Approach Problem Analysis, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014.
  • Manahan Siallagan, Dhanan Sarwo Utomo, Nurtami Prihadi, Santi Novani, Analysis of the Impact of Batik Industry Cluster Development Policy to Support Solo Tourism, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014.
  • Shimaditya Nuraeni, Arlavianysa Pradipta Arru, Santi Novani, Understanding Consumer Decision-Making in Tourism Sector : Conjoint Analysis, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014.
  • Lidia Mayangsari, Santi Novani, Pri Hermawan, Understanding Viable Value Co-creation Model Toward Sustainable Entrepreneurial System: A case study of Batik Solo Industrial Cluster, proceeding of The 6th Indonesia International Conference on Innovation, Entrepreneurship and Small Business, Bali, 11-14 Agustus 2014. (accepted in international journal of entrepreneurship and small business)
  • Novani, S, Utomo Sarjono Putro, Pri Hermawan, An Application of Soft System Methodology in Batik Industrial Cluster Solo by using Service System Science Perspective, Procedia – Social and Behavioral Sciences (2013).
  • Novani, S, Utomo Sarjono Putro, Kyoichi Kijima, Engaging Customers’ Experience Through C2C Interaction in Value Co-Creation Process: Agent Based Simulation, The 2013 International DSI and Asia Pacific DSI Conference (IDSI).
  • Vicka Kharisma and Novani, S, The Effect of Low Cost Carrier Airline Service in Create Customer Value, The 2nd International Conference on Industrial Engineering and Service Science (IESS 2013).
  • 2000: The Lecture of Informatic Engineering UNIKOM, Dept. of Informatic Eng.
  • 2002: Research Assistant IPTN PT., with special task about Forecasting
  • 2005: Research Assistant,Group of Decision Making and Strategic Negotiation
  • 2006: Tutor Part Time for Statistical and Business Management SBM
  • 2012: Teaching Staff at EREV English School, Tokyo
  • 2016 – now: Head of Interest Group of Decision Making and Strategic Negotiation, SBM ITB
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