The learning process consists of several learning stages with specialized competencies designed for each stage. The first stage is aimed to broaden the students spectrum in thinking from the very scientific spectrum until they are prepared for team work and strive really hard to face difficult challenges. In the second stage, the students learn to plan their businesses and face the risks. In the third stage, the students learn about business and management comprehensively.

Introducing the diversed world community! You are encouraged to be open-minded and to respect diversity in your immediate community, followed by your community at large. The emphasis is on such soft skills as teamwork, articulation in expressing ideas, and the capacity to view the world from the standpoint of distinct cultures. Below is what you would do as a freshman:

Introduction to Undergrad Program

Prior to the course work, you will attend a session covering the standard of conduct and ethics expected, curriculum, and teaching methods employed. Since the methods used will be new to most students, all of you will be fully explained. Additionally, you are informed about the study techniques promoted at SBM ITB, which will help you to achieve the academic excellence.

Orientation Program

You meet at a predetermined venue over a period of two days, during which qualified psychologists train you to regard yourself as a highly potential individual.

Two days spent at the program also give you the opportunity to get to know each other. Once this short program is completed, classes will start without further initiation, by either the school or the students.

Fun and Enchanting, it would be!

Management Practice

Each group is given an assignment to arrange a performance, as a test of students’ managerial abilities. The arrangement of any public meeting, whether it is a seminar or a conference, requires the use of the whole range of management skills, and for the stage performance the group members will act both as performers and as event organizers. As performers, they are responsible for decisions about the script, the rehearsals, the scenery, and, in fact, all other matters up to and including the on-stage performance. As event organizers, they run all the necessary managerial functions, such as publicity, budgeting, logistics, staffing, etc.

Three-credit-hours coursework in the 2nd semester culminating in a stage performance held for the public. The performance itself is called Opera and Drama Inspired by SBM for Charity (ODDISEY).

Field Trip

Let’s go Down to Earth!
Students visit a rural area and conduct a three-day survey. Themes vary from village life to ecological problems. The students, who are required to work in groups, observe the way of life of the local people and the daily problems that they face.

Each group must then produce a report detailing what they have discovered, and make recommendations on how to resolve a particular problem faced by the community. In this way, they become familiar with research methods early in the program. They also learn the importance of effective communication and good teamwork.

Sports: Healthy body = Healthy Mind!

Sports are part of the main curriculum. The school determines that students should take regular exercise to maintain a healthy body. This ensures that the mind is alert and able to absorb the class material.


Word your ideas to be heard!

Students would be trained in communication at all aspects. Discussion and debate are encouraged within the team, in order to find the best solutions to the project set.

Do you realize that visual aids are a powerful tool in presenting such a lifelike idea? Therefore, students would be involved in making video clips, posters, and other advertising media. Proposals and project reports are also an important part of the course work.

Performance Skills: Stage-fright? No, thanks!

The ability to express one self is an important aspect in interpersonal skills, which in turn, is vital in teamwork. Facing the audience, whether in a theater or in a boardroom, requires self-confidence. Therefore, we introduce the concept of performance through theater, dance, and music. Good articulation and the ability to project ideas are added values for the students when they face a real workplace situation.

Critical Reading and Writing in English

Since the language of instruction in the program is English, students will have an advantage if they are fluent in both written and spoken English. In the classroom, students are expected to develop their reading abilities and to write summaries of the arguments raised.

The technical side of management is studied in more depth along with the applied in business and management skills. Students take classes in finance, marketing, law, leadership, and other topics. They can then integrate them with the skills already developed in the first year.

Next, students would participate in a real business experience, which is completed in two phases, from conception to actual performance. In a two-semester course called Integrative Business Experience (IBE), students must establish a commercial entity. They will then seek to acquire a bank loan, find reliable suppliers and of course attract loyal customers. The profit that they generate from their business venture will go towards funding a community project of their choice.

In pursuing their business activities, the students will encounter challenges that prevail in one form or another. However, it is in these adverse situations that they are able to take away a possible life-long lesson, which is that perseverance is one of the keys to success in whatever endeavor they choose to pursue.

Integrative Business Experience I

Instead of a simulated endeavor, students will experience first-hand: how it feels to start a business! First they must decide on the business venture that they would like to own and operate. Facts and background information then need to be collated.

Students will then submit a loan proposal to a designated bank, which will in turn make an assessment and decide whether or not to grant the loan. The bank will only approve a loan that it considers to be feasible.

Integrative Business Experience II

With the funds in hand, students then bring the business into operation. The integration of their knowledge of operations management, human resource management, marketing, financial analysis, business law, and corporate ethics are essential to run the business properly. If the business succeeds, the profit will be donated to a charitable organization. If it fails, the students themselves will need to repay the bank loan.

What happens with the profit generated in IBE? It is not for them. Students should not only learn how to get profit, but also to share what they have to others who need it. What happens if they experience a loss? They still need to find a way to help others. Community service is organized in the villages within the vicinity of Bandung in semester 6.

It is now time to enroll such classes as business information system, international business & trade, and decision making & negotiation, which serve to incorporate the subjects covered in the previous semesters. You also start to choose a major/concentration depending on your area of interest as well as your plan for a future career.

Students are compulsory to take the electives necessary to round off their course requirements. In the final year, students have a much freer hand in deciding the methods of study that suit them best. In carrying out projects and in the presentation of their elective subjects, they can choose to work individually or in groups.

Evaluation and Analysis

Throughout the year, the real-life experiences of the first two years are exhaustively evaluated to discover ways of improving on the results. Each step of the development process is examined to find where possibly wrong decisions were made and where better methods could have been applied. In-depth analyses such as these will be valuable to graduates as they join the workforce and apply the principles learned at SBM-ITB to their business roles.

Elective Courses

The elective subjects offer a range of choices, each focusing on an area of business management such as finance, human resources, operations, marketing, decision making, and entrepreneurship. Students choose the subjects that interest them the most, using what they have gained from the course.