SBM ITB Students become the Winner of National L’OREAL Brandstorm 2017

_SAM9135Good news from L’OREAL Brandstorm 2017 for SBM ITB students who have been passed for national selection, which are Monet Team for Brand Challenge category and Ganeshanovation team for Tech Challenge category. Both team received good attentions and awards from the jury. Ganeshanovation Team who consists of Arrizka Permata Faida, Farhanah Fitria Mustari, M Rifhal Julian are students from SBM ITB 2018 was chosen as The National Winner of L’OREAL Brandstorm Indonesia 2017 for Tech Challenge Category.

In the middle of press conference, Rifhal said “Through this competition, we learned new things, we can understand more what market needs and use the knowledge as a basis for creating innovation that can help customers in daily life. We hope our innovation can represent our country in worldwide”.

The Most Favorite Innovator Award and CSR Award are rewarded to Monet Team that consists of Dania Arsella Rahman (SBM ITB 2017), Jose Manuel Susanto (SBM ITB 2017), Nirmala Rizka Suryani (SBM ITB 2018). The award criteria based on the most positive impact to society for CSR Award and the most likers on social media for The Most Favorite Innovator Award.

The final competition was held on Monday, April 10th 2017 at The Ice Palace, Lotte Shopping Avenue – Jakarta. L’OREAL Brandstorm Indonesia competition is a competition that challenge participants to act as L’OREAL International Marketing Director to market one of L’OREAL product line.

During the competition process, SBM ITB Team is supported by Dr. Sasanti, a lecturer of ITB Pharmaceutical School, the products proposed were scrutinized by herself. From SBM ITB faculty, the team is supervised by Frances Affandi, Budi Permadi Iskandar, Hendy Reinaldo and Fabila Mahadira.

After National Selection the winning Team of each challenge category will automatically qualify for the Regional Selection in Asia Pacific. Congratulation to Ganeshanovation Team and Monet Team also the supervisors, good job!

Author : Irma Mulyani
Editor : Margareth Tobing

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