SBM ITB Team are Selected to Compete in National Selection of L’Oreal Brandstorm Competition 2017

_SAM8867After having made Brandstorm into one of the world’s major competitions for students with over 95,000 participants from more than 58 countries in 25 years, L’Oreal is reinventing the concept by transforming its business game into an innovation incubator for talents and projects. The goal: enable students to go beyond living the experience of a L’Oreal employee and allow them to transform their innovative ideas into reality.For this year L’Oreal has a proposes two challenges: a Brand Challenge for business profiles and a Tech Challenge for engineers and tech profiles. For both challenges, an additional CSR Trophy will be awarded to the team who comes up with the most sustainable idea. This new concept is expected to increase the number of participants from 15,000 in 2016 to 20,000 students in 2017.

Participants have to compose teams of 3 Players. The process in the competition will consist of 5 stages:

Step 1: Online registration

Step 2: The pitch

Step 3: National Selection

Step 4: Regional Selection

Step 5: World Finals in Paris

SBM ITB has 5 (five) teams who have been selected in top 10 teams on National Selection. They are Monet team (Dania Arsella Rahman, Jose Manuel Susanto , Nirmala Rizka Suryani) SBM ITB 2017; Garuda team (Albert Eka Saputra, Muhamad Haikal Azhari, Sulistia Fitriaty) SBM ITB 2017 ; Major Habit team (Danang Wicoro Marwatas Gultom, Melati Dwi Murniati, Yealinzka Tinnovia Kurrota Aini) SBM ITB 2017 ; Ganeshanovation team (Arrizka Permata Faida, Farhanah Fitria Mustari, M Rifhal Julian) SBM ITB 2018; and Loxodontus Ascarya team (Kristian Linardi, Muhammad Rizki Aulia, Daniel Krisna Sudjati) SBM ITB 2019.

The 10 (ten) selected teams must present their project on national selection that held on Friday, 17 March 2017 located at Loreal Indonesia Office, Jakarta. The project presentation must not last for more than 10 minutes. And the team who has been passed for national selection is Monet Team for Brand Challenge category and Ganeshanovation team for Tech Challenge category.

SBM ITB feel proud of their achievement and fully encourage them so the Monet and Ganehanovation team can be the winner in regional selection to represent SBM ITB and Indonesia in World Final L’Oreal Brandstorm Competition 2017 in Paris. Let’s hope for the best!




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