Social Enterprise for Economic Development: On a Journey toward Sustainable Development

SEED1This year, five institutions joining SEED were SBM ITB, St. Gallen University, Widyatama University, ESQ Business School, Darul Amal Islamic School, and Ministry of Tourism and Creative Economy of the Republic Indonesia. This annual event invites students to perform a business plan for a sustainable economic development in one particular village.

SEED1This year, five institutions joining SEED were SBM ITB, St. Gallen University, Widyatama University, ESQ Business School, Darul Amal Islamic School, and Ministry of Tourism and Creative Economy of the Republic Indonesia. This annual event invites students to perform a business plan for a sustainable economic development in one particular village.

After one week living at Pangalengan Village in Bandung, all participants of Social Enterprise for Economic Development (SEED) presented their final business plans at Jakarta Campus (7/4/14). The SEED participants had three focused issues:

  1. Village Familiarization and Data Gathering: The participants went to different assigned kampongs in the village to do social mapping and to identify local business opportunities. Students experienced the village life among the community and discuss potential opportunities for business development.
  2. Focus Group Discussion with Villagers and Business Plan Development: Students worked closely with the villagers to identify villagers? expectation and willingness to improve their situation and to discuss how enterprise and/or community development could have been done based on the potential and the capabilities of villagers. Students drafted their business plans and discussed all activities in detail with the villagers in order to get the necessary feedback and to help shifting their mindsets towards change and self improvement.
  3. Presentation to Villagers.

At the last round, groups of participants presented their final business plans in front of SEED promoters: Prof. Li Choy Chong and Dr. Agung Wicaksono. Each group had different programs:

Group 1: Composting Cow Manure
Group 2: Product Development Forum to develop the existing products
Group 3: Economic Empowerment with Labu Siam and Water Pump project
Group 4: Intercultural Entrepreneurship for Village Economic Development
Group 5: New Public Transportation
Group 6: Children Community

“It was a great experience in SEED program. I gained a lot of cross cultural experiences from interacting with the villagers to discussing issues with my Switzerland and German group members,” said Mauludi Muhammad, a student of MBA ITB program.

“I had two programs. The first one was shuttle service program from the village to the city. And the second one, we developed chicken farm communities. Awesome, it was a great experience for me,” shared other SEED fellows from St. Gallen University, Friedrich Baron, after presenting.

“The concept of SEED program enables students to practice their understanding on the theoretical concept on what they have learned in the class. It is a great learning experience because it improves students” capability in transforming leadership team, in a cross cultural team, and enables students to work with people with other social economic backgrounds. It is very important if we want to be able to convince someone else about what things should be and how things could be better,” said Prof. Li Choy Chong as the Founding Director, Asia Research Centre, University of St. Gallen, Switzerland.

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After one week living at Pangalengan Village in Bandung, all participants of Social Enterprise for Economic Development (SEED) presented their final business plans at Jakarta Campus (7/4/14). The SEED participants had three focused issues:

  1. Village Familiarization and Data Gathering: The participants went to different assigned kampongs in the village to do social mapping and to identify local business opportunities. Students experienced the village life among the community and discuss potential opportunities for business development.
  2. Focus Group Discussion with Villagers and Business Plan Development: Students worked closely with the villagers to identify villagers? expectation and willingness to improve their situation and to discuss how enterprise and/or community development could have been done based on the potential and the capabilities of villagers. Students drafted their business plans and discussed all activities in detail with the villagers in order to get the necessary feedback and to help shifting their mindsets towards change and self improvement.
  3. Presentation to Villagers.

At the last round, groups of participants presented their final business plans in front of SEED promoters: Prof. Li Choy Chong and Dr. Agung Wicaksono. Each group had different programs:

Group 1: Composting Cow Manure
Group 2: Product Development Forum to develop the existing products
Group 3: Economic Empowerment with Labu Siam and Water Pump project
Group 4: Intercultural Entrepreneurship for Village Economic Development
Group 5: New Public Transportation
Group 6: Children Community

“It was a great experience in SEED program. I gained a lot of cross cultural experiences from interacting with the villagers to discussing issues with my Switzerland and German group members,” said Mauludi Muhammad, a student of MBA ITB program.

“I had two programs. The first one was shuttle service program from the village to the city. And the second one, we developed chicken farm communities. Awesome, it was a great experience for me,” shared other SEED fellows from St. Gallen University, Friedrich Baron, after presenting.

“The concept of SEED program enables students to practice their understanding on the theoretical concept on what they have learned in the class. It is a great learning experience because it improves students” capability in transforming leadership team, in a cross cultural team, and enables students to work with people with other social economic backgrounds. It is very important if we want to be able to convince someone else about what things should be and how things could be better,” said Prof. Li Choy Chong as the Founding Director, Asia Research Centre, University of St. Gallen, Switzerland.

SEED2resize - AO2A6901