CEO of Garuda Indonesia: Indonesia’s Hospitality is Our Competitive Advantage

Pahala Mansury, CEO of Garuda Indonesia, gave a talk about Garuda Indonesia’s success story during TK Low Series of Seminar at Jakarta Campus (13/2/2018). Opened by the Deputy Director of Jakarta Campus, Yudo Anggoro, the seminar discussed the recipe of Garuda Indonesia that just maintained its status as the 5-Star Airline from Skytrax for the three consecutive years. He mentioned that there are only 10 Five Star Airliners from approximately 200 airlines globally.

Alongside Garuda, those 5-Star Airlines are Singapore Airline, Cathay Pasific, Eva Air, Qatar Airways, Etihad, Asiana, All Nippon Airlines (ANA), Hainan Airlines and Lufthansa. “The key for maintaining this success is to keep listening to our customers while offering superior service with Indonesia’s distinctive hospitality,” said Pahala. Indonesia is renowned as its hospitality, and Garuda Indonesia as the national carrier has used it as their competitive advantage in the tight competition of airline business in the world. Not only Garuda, its subsidiary, Citilink, also received the highest 4-star rating for Low Cost Carrier (LCC) certificate also from Skytrax. Citlink is the first LCC airline in Asia that has successfully obtained this certificate. Besides Citilink, there are only two other LCC airlines that has successfully achieved this rating, Norwegian Airline and EasyJet.

This success for Garuda Indonesia group is another milestone to keep increasing its superior service to the customers worldwide. In 2017 alone, Garuda Indonesia group have managed to carry 31.4 Million of passengers worldwide, and this number is expected to increase to 45 Million in 2020. Other key targets for Garuda in 2020 is to reach $3.5 Billion valuation, to obtain 92 percent of On-Time Performance, and to maintain its 5-Star Airline status.

This seminar has attracted the attention of students, alumni, industry partners, and SBM ITB?s School Advisory Council members who attended the session. This also an example of SBM ITB?s effort to have close engagement with the industry partners as well as to keep updated with the recent development from the fast-paced business environment in Indonesia.