Fitri Aprilianty, MSM

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– Neuromarketing
– Consumer Behaviour
– Global Fashion Marketing
– Luxury Brand Management
– Halal Tourism
– Advertising and Social Media
– Cooperatives and SME’s Business Strategy
– Sport Management

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– Shopper Behavior
– Brand Management
– Services Marketing
– Strategic Management
– Retail Management
– Integrated Business Experience
– Business Growth Strategy[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Fitri Aprilianty, MSM

Assistant Lecturer
fitri.aprilianty@sbm-itb.ac.id | 022-2531923 ext.2403

[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Bio” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

She holds a bachelor degree in Biology from School of Life Science, Institut Teknologi Bandung. Seeking for new challenges, she switches her interest to learn more about Marketing, especially about Neuromarketing that combined neuroscience and marketing. She currently join Business Strategic and Marketing interest group of School of Business and Management ITB. She is a member of Korean Academy of Marketing Science (KSMS) and Neuromarketing Science & Business Association (NMSBA). She also participate in community service activity by providing business training for cooperatives and small medium scale enterprises in West Java.

[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Academic Degree” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Master of Science in Management, School of Business and Management, Bandung Institute of Technology (ITB) (Indonesia), 2015
Bachelor degree in Biology, School of Life Science and Technology, Bandung Institute of Technology (ITB) (Indonesia), 2013[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Publications” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Induction of Somatic Embryos from Leaf and Stem Nodal Section Explants of Potato (Solanum tuberosum L.)
Fitri Aprilianty and Iriawati. Journal Mathematical and Fundamental Science. (2014).Vol. 46, No. 3, pp.301-312. DOI:10.5614/j.math.fund.sci.2014.46.3.8.

Using Electroencephalogram (EEG) To Understand The Effect Of Price Perception On Consumer Preference
Fitri Aprilianty, Mustika S. Purwanegara, and Suprijanto. The Asian Journal of Technology Management. (2016).Vol. 9 No.1, pp.58-65. DOI:http://dx.doi.org/10.12695/ajtm.2015.9.1.6.

Effects of Colour Towards Underwear Choice Based on Electroencephalography (EEG)
Fitri Aprilianty, Mustika S. Purwanegara, and Suprijanto. Australasian Marketing Journal. (2016). Vol 24 Issue 4, pp.331–336. ISSN: 1441-3582. DOI:10.1016/j.ausmj.2016.11.007

The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Fitri Aprilianty and Reza A. Nasution. Asian Journal of Technology Management. (2017).10 (2),pp.105-121. DOI:http://dx.doi.org/10.12695/ajtm.2017.10.2.5

Detecting Buyer’s Role Effects to Achieve Collaborative Business Relationships in the Agriculture Business, Using Electroencephalogram (EEG)
Fitri Aprilianty, Mustika S. Purwanegara and Wan Khairuzzaman Wan Ismail. (2018). Int. J. of Agricultural Resources, Governance and Ecology. (2018). Vol.14, No.1, pp.45 – 61. DOI:10.1504/IJARGE.2018.10011892

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