Mustika Sufiati Purwanegara, Dr.

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– Mobile marketing
– Inter-island trading channel in Indonesia
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– Consumer Behaviour
– Brand and Marketing Communication MBA
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Mustika Sufiati Purwanegara, Dr.

Head of Neurobusiness Laboratorium & Assistant Professor
mustika@sbm-itb.ac.id | 022-2531923 ext.2403

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She was graduated from industrial engineer ITB. In the early times of her career, she worked in several manufacturers. During her study in State University of Ghent (former name of Gent University) Belgium, she was a Researcher in Food Quality and Quality Management (1989-and 1992) and Consumer Behaviour (1993-1997). She received a Doctorate Degree (1997). When she was working as a consultant in the Bureau of Econoamics of the Government of West Java Province and the West Java ProBuild (Promotion and Networking Businesses, 1997-2003), she conducted Marketing Research for distinctive products produced by West Java’s small-medium scale enterprises, national and internationally.

She had teaching experience in several Universities before working as a Faculty Member in SBM ITB. She is a member of Academy of Marketing Science (AMS), NeuroMarketing Science and Business Association (NMSBA), Korean Academy of Marketing Science (KAMS) and Association for Consumer Research (ACR). She broadens her horizons in Consumer Behavior Research and Strategic Marketing by participating in International Conferences organized by AMS and KAMS, namely World Marketing Conference and Global Marketing Conference every year. She is the track Chair of Mobile Marketing in Global Marketing Conference 2016 and 2018. She is also the Chair of Expertise Board of Cooperative Movement in West Java (DEKOPIN Wilayah Jawa Barat).

And what is more than only her experience in giving consultation service to businesses, how grateful she is to have the opportunity to make research together with her students, who have come from various education background and occupations. By these collaboration, she has more experience in Consumer Behavior research across sectors (food, handy craft, medical, bank, telecommunications, higher education, services, fashion, FMCG), several marketing media (TV, printed and digital) that have been carried out by diverse methodologies, qualitative as well as quantitative. On top of that, research with a young SBM’s students always provides her fresh ideas and new trends in marketplace.

In the last four years, She has been conducting research, developing and socializing the Digital Platform for Inclusive Business Ecosystem Model, the business model she believes the most suitable one for increasing economic growth as well as welfare in Indonesia.

She has a deep interest in researching Inclusive Business Model, Business to Business Relationship, NeuroMarketing, Digital Marketing, Consumer Culture, and Public Policy. Besides Lecturing and researching, she likes to share her knowledge and experience by providing training, consultation and market research for companies and communities.

[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Academic Degree” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Dr. Applied Biological Science Research in Consumer Behaviour, Ghent University (Belgium), 1997
Master Science in Agricultural Development, Ghent University (Belgium), 1991
B.Eng in Industrial Engineering, Bandung Institute of Technology (ITB) (Indonesia), 1984[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Publications” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Bringing collaborative inclusiveness to Indonesian agribusiness in West Java through online platform
Purwanegara, M.S., Aprianingsih, A., Hanniel, J.J., and Ismail, W.K.W. (2018). Int. J. of Agricultural Resources, Governance and Ecology, 2018 Vol.14, No.1, pp.1 – 19.

Detecting buyer’s role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG)
Aprilianty, F., Purwanegara, M.S., and Ismail, W.K.W. (2018). Int. J. of Agricultural Resources, Governance and Ecology, 2018 Vol.14, No.1, pp.45 – 61.

Corporate Venture Capital Variable for Investing on Startup in Indonesia
Widyasthana, G.N.S., Wibisono, D., Purwanegara, M.S., and Siallagan, M. (2017). International Journal of Innovation and Research in Educational Sciences. Volume 4, Issue 3.

Corporate Venture Capital Strategy For Selecting Start-Up Investments In Indonesia Using An Agent-Based Model: Cases Of A Mobile Application Start-Up, Payment Solution Start-Up And Digital Advertising Start-Up
Widyasthana, G.N.S., Wibisono, D., Purwanegara, M.S., Siallagan, M., and Sukmawati, P. (2017). Journal of Entrepreneurship Education. Volume 20, Issue 2.

Stimulus Choice : What We Have Learned So Far
Purwanegara, M.S. and Rahadi, R.A. (2017). Journal of Global Business and Social Entrepreneurship (GBSE). Vol. 1: no. 3 (2017) page 164–192

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