Reza Ashari Nasution, Ph.D.

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– Digital Readiness Measurement
– Omni Channel Strategy
– Digital Business Transformation
– Digital Customer Experience[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”Research Areas” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]- Brand Management
– Branding and Marketing Communication
– Marketing Management
– Business Strategy and Enterprise Modeling
– International Marketing Management
– Fundamentals of Strategy Management
– Behavioral Science
– Branding Science
– Technology Commercialization[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”” image=”” image_width=”” image_height=”” link_type=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”boxed-content-profile” id=””][fusion_content_box title=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_width=”35″ image_height=”35″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Reza Ashari Nasution, Ph.D.

Head of Curriculum Design & Associate Professor
reza@sbm-itb.ac.id | 022-2504308 Ext. 126

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Reza got his PhD from Universiteit Twente, The Netherlands in 2005. Prior to his PhD study, Reza worked for Citibank NA and Philips Electronics Indonesia from 1998 to 2000. In 1998, he graduated from Industrial Engineering department of Institut Teknologi Bandung and was awarded with The Ganesha Prize as the best graduate in 1998.

He has research interests in Business Strategy, Brand Strategy and Technology Commercialization. He has published scientific papers in these fields and has been invited to give lecture, workshop and training about these subjects. Reza is a member of Business Strategy and Marketing research group in the School of Business and Management. He also serves the business community by providing practical research and consultation. Some of the companies are Russell Consulting International, POSCO, PT Pertamina (Persero), PT Telkom, PT Timah, PT Semen Gresik, Bank of Indonesia and Badan Pengkajian dan Penerapan Teknologi (Agency for The Assessment and Application of Technology). He also worked with government ministry and agencies such as the Ministry of Finance, the Ministry of Trade and the Australia-Indonesia Partnership for Economic and Governance.

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Ph.D. in Business Information Systems and International Management, Universiteit Twente (The Netherlands), 2005
Bachelor in Industrial Engineering, Bandung Institute of Technology (ITB) (Indonesia), 1998

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A Framework to Predict The Change of Attitude toward Co-Branding
Reza Ashari Nasution, Saqina Qanidya Purnama (2017). International Journal of Innovation and Business Strategy

The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Fitri Aprilianty and Reza A. Nasution (2017). Asian Journal of Technology Management. 10 (2),pp.105-121. DOI:http://dx.doi.org/10.12695/ajtm.2017.10.2.5

Exploring Implicit and Explicit Attitude toward Saving at Islamic Bank
Wahyu Tri Setyobudi, Sudarso Kaderi Wiryono, Reza Azhari Nasution, Mustika Sufiati Purwanegara (2015). Journal of Islamic Marketing. ISBN/ISBN : 1759-0833

Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia
Novika Candra Astuti, Reza Ashari Nasution. (2014). Gadjah Mada International Journal of Business. ISBN/ISBN : Print ISSN: 1411-1128 Online ISSN:2338-7238

Restructuring Knowledge of Organic Customer Profile within KM-CRM Framework
Nita Garnida, Jann Hidajat Tjakraatmadja, Reza Ashari Nasution, Mustika Sufiati Purwanegara. (2014).International Food Research Journal. ISBN/ISBN : Print: 19854668 Online: 22317546

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