Mia Tantri D. Indriani S.Si., M.Si., M.Sc.

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Consumer Behavior, Innovation Management, Sustainable Innovation

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Undergraduate Program:
Shopper Behavior
Business Communication
Shopper Behavior
Environmental Management System

MSM/DSM Program:
Consumer Behaviour
Market Research

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Mia Tantri D. Indriani S.Si., M.Si., M.Sc.

Assistant Lecturer
mia@sbm-itb.ac.id

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Finished her Master in Business Administration from Vrije Universiteit Amsterdam in 2009, with thesis in Market Creation for Sustainable Innovation. Currently member of Business Strategy and Marketing Research Group. Her research focuses on Consumer Behavior, Innovation Management and Sustainable Innovation.

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Master of Science in Business Administration, Vrije Universiteit Amsterdam (The Netherlands), 2009
Master of Science, School of Life Science and Technology, Bandung Institute of Technology (ITB) (Indonesia), 2006
Bachelor in Biology , School of Life Science and Technology, Bandung Institute of Technology (ITB) (Indonesia), 2002

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Adoption Behavior of E-Money Usage
L Miliani, MS Purwanegara, MTD Indriani. (2013). Information Management and Business Review 5 (7), 369

Impact of Customer’s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category
DA Prawono, MS Purwanegara, MTD Indriani. (2013). Journal of Economics and Behavioral Studies 5 (8), 553

Mothers Perception, Attitude, and Willingness to Purchase towards Baby Formula
FF Tambunan, MS Purwanegara, MTD Indriani. (2013). Journal of Economics and Behavioral Studies 5 (8), 511

Implication of Product Portfolio in Strategic Approach for Small Business
WF Drieno, MTD Indriani

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