Profile
Herry Hudrasyah is an Associate Professor at School of Business and Management, Institut Teknologi Bandung. He earned an undergraduate degree (majoring in Visual Communication Design) from Institut Teknologi Bandung in 1985. He continued his study to the Visual Communication Design field in Tokyo Mushashino Art University in 1996-1998 with specialist major Design Communication and Customer Perception in product and customer behavioral. In 2000, he continued study at the doctoral program in Design,History & Ethnological of Product Design, Takushoku University, Tokyo, Japan. He has published numerous articles in national forums in management and marketing, also he has numerous articles in international forum such as: Academic Marketing Sciences (USA), Pan-Pacific Business Associations (USA).
He was 24 years as a professional Visual Communication Design, 12 years Student Counselor of SBM ITB and 24 years experiences of Lecturer at ITB as especially in the Marketing and design field; Business Strategy Marketing. Also he developed many courses at SBM-ITB, such as: 2005-now: Business-Communication; 2005-2007: Consumer-Behavior; 2006-now: Marketing Management; 2006-now: Emotional Branding; 2007-2009: Advertising Management; 2007-now: Servicescape Management; 2009-2011: Green Marketing; 2015: Brand Management.
The area of research that he carried out until now: Integrated Marketing Communication, Green Marketing Management, Emotional Branding, Advertising Management, Servicescape Management and Consumer Behavior, Service of Marketing of Halal Foods, Packaging of Fast Moving Consumer Goods.
Teaching
MB1101 - Introduction to BusinessMB2102 - Business Communication
MB2102 - Marketing
MB2103 - Marketing
MB4027 - Servicescape Marketing
MB4032 - Hospitality and Tourism Marketing
MB4048 - Emotional Branding
MB4050 - Brand Management
MK2104 - Sales and Marketing
MK3024 - Brand Development and Management
MM5003 - Marketing Management
| 1996 | Master in Communication Musashino Art University, Tokyo Japan, Indonesia |
| 1986 | Bachelor in Visual Communication Design Institut Teknologi Bandung , Indonesia |
| 2022 | Membangun Strategi Komunikasi Pemasaran Wisata Alam Berbasis Digital untuk Meningkatkan Minat Berkunjung Wisatawan Nasional di Masa Adaptasi Kebiasaan Baru di Kawasan Ciletuh-Palabuhanratu UNESCO Global Geopark Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2019 | Pembentukan Strategi Inovasi Kota Bandung Sebagai Landasan Bagi Keunggulan Bersaing di dalam Era Globalisasi Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Regulasi, Kebijakan dan Program Kerja Pemerintah, dalam Tata Niaga dan distribusi Komoditas Pertanian dalam Era Otonomi daerah di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2018 | The Role of Digital Technology to Improve the Performance of Logistics Industry in Indonesia Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | Riset Keterkaitan Peran Regulasi dan Insentif Pemerintah, Penyelenggaraan Koperasi Pertanian terhadap Keberhasilan Rural Development Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Riset channel penjualan antar pulau produk-produk unggulan jawa barat Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Peningkatan Performa Prototype Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) dan Adopsinya pada Kelompok Petani dan Pengrajin Anggota Koperasi Kabupaten Subang, Pangalengan dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Pelatihan Penggunaan Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran sebagai wadah untuk Knowledge Sharing. National level research award/sponsorship granted by LPPM ITB |
| 2017 | Pengembangan Potensi Bisnis Produk Unggulan Kukm Di Jawa Barat Melalui Adopsi Dan Penerapan Platform Ekosistem Bisnis Inklusif Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Komunikasi Proyek BUMN dalam Pelaksanaan Proyek dengan Pendekatan Manajemen Pengetahuan Internal level research award/sponsorship granted by SBM ITB |
| 2016 | PENGUTAN DAYA TAWAR KELOMPOK TANI MELALUI ADOPSI PENERAPAN STRATEGI DAN KOMUNIKASI BISNIS Internal level research award/sponsorship granted by Institut Teknologi Bandung |
| 2016 | Grand Strategi Penyiapan Tenaga Kerja Berkualitas yang Mendorong Pemerataan dan Berkeadilan (Inklusif) Internal level research award/sponsorship granted by SBM ITB |
| 2019 | E-CATALOGUE ATTRACTIVENESS STUDY TO INCREASE SUPPLIERS PARTICIPATION Herry Hudrasyah,Muhamad Yusuf Chandra,Ima Fatima,Raden Aswin Rahadi. International Journal of Accounting, Finance and Business. Volume: 4, Issues: 20 (2019). |
| 2019 | CONSUMER MOTIVE PROFILING (IMPULSIVE BUYING BEHAVIOUR) OF LUXURY COOKIES IN INDONESIA Herry Hudrasyah,Melati Puspa Putri,Ima Fatima,Raden Aswin Rahadi. Journal of Humanities, Language, Culture and Business. 3/12. |
| 2019 | Marketing Strategy for Game Developer Based on Micro and Macro Environment in Indonesia Herry Hudrasyah,Necko Briantono,Ima Fatima,Raden Aswin Rahadi. Journal of Global Business and Social Entrepreneurship. 5/14. |
| 2015 | The Effect of Electronic Word-Of-Mouth on Customer Purchase Intention (Case Study: Bandung Culinary Instagram Account) Cynthia Dwi Rizqia,Herry Hudrasyah. International Journal of Humanities and Management Sciences. Volume 3 Issue 3. |
| 2010 | Predifining Emotion Throught Product Design Theresia Reni,Herry Hudrasyah. Jurnal Manajemen Teknologi. Volume 9 Number 2 (2010). |
| 2018 | Assessing Service Quality Using Combination of Servperf and Importance-Performance Analysis: A Research Study at Skin Care Unit Klinik Satelit 3 Bontang Yustinus Heri Hermawan,Herry Hudrasyah. The 3rd International Conference on Management in Emerging Markets |
| 2018 | Communication Pattern of State-Owned Enterprise as The Basis Implementation of Knowledge Management Rudy Bekti,Herry Hudrasyah,Dematria Pringgabayu,Dany Muhammad Athory Ramdlany. Business, Economics, Social Science & Humanities 2018 |
| 2017 | The Effect of PETA's Leather Awareness Video Campaign on Consumer Attitude Change in Product Purchase Intention Nazla Findy Aulia,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Effect of Umrah Pilgrims Motivation and Satisfaction on Behavioral Intention at Bandung City Badzlina Anindyka,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Analyzing The Effect of Service Recovery Quality Elements Toward Brand Credibility and Customers' Behavioral Intention Nadia Pangestika,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Evaluation of CRM Application towards Log Book Account Manager Program in PT. Len Industry (Persero) Herry Hudrasyah,Ima Fatima. Global Applied Business Research Conference 2017 |
| 2017 | Consumer Motive Profiling For Luxury Branded Handbags User at Bandung Urban Citizen of Indonesia in 2016 Herry Hudrasyah. Global Applied Business Research Conference 2017 |
| 2017 | ANALYSIS OF NEUROPHYSIOLOGICAL REACTIONS TOWARDS TOURISM ADVERTISING VIDEO CAMPAIGN Fitri Aprilianty,Irene Angelina Cahyadi,Mustika Sufiati Purwanegara,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2016 | Sustainable Tourism Through Community Participation Herry Hudrasyah,Ilma Aulia Zaim,Ima Fatima. the 6th International Conference of Arte-Polis |
| 2016 | The Impact of Celebrity and Non-Celebrity Endorser Credibility in the Advertisement on Attitude Towards Advertisement, Attitude Towards Brand, and Purchase Intention Herry Hudrasyah. International Conference on Ethics of Business, Economics, and Social Science 2016 |
| 2016 | Marketing Strategy for Community-Grown Commodity: A case for Pandanwangi Rice Competitiveness Winda Nur Andita Sari,Nurrani Kusumawati,Herry Hudrasyah,Wan Khairuzzaman Wan Ismail. International Symposium on Sustainable Development and Management |
| 2015 | Research Perceiving on Poster as Communication Media, Perceiving of College Students at School of Business & Management in Switzerland (Western Culture) vs Indonesia (Eastern Culture) Herry Hudrasyah,Hartono Yarmanto,Subiakto Soekarno. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2011 |
| 2014 | Analyzing Stimulus Factors of Purchase Intention towards Small Business of Sabana Fried Chicken viewed from Y and Z Generation Consumers in order to Sustain Other Small Business or Franchise Astrid Wina Lestari,Herry Hudrasyah. International Conference on Business Strategy and Social Sciences 2014 |
| 2012 | 7Ps of green marketing as factors influencing willingness to buy towards environmentally friendly beauty products Heldira Larashati,Herry Hudrasyah,Novika Candra Astuti. International Conference on Business Management and Information Systems 2012 |
| 2011 | Evaluation of Joint Sales Promotion Decision: the best bennefit for cooperating firm Mia Tantri Diah Indriani,Herry Hudrasyah. The 15th Biennial World Marketing Congress |
| 2017 | Gumam Diri untuk Komunitas dan Negeri Dermawan Wibisono,Herry Hudrasyah. Published Professional Text, Manual, or Technical Guide |
| 2012 | Survey Kepuasan, Loyalitas dan Keterikatan Pelanggan PT PLN Engineering |
| 2017 | Integrated Management Development Program - PT Krakatau Steel (Persero) Tbk. Training for Corporations provided by CCE SBM ITB |
| 2017 | Guman. Book Editor |
| 2016 | The 1st International Conference on Management in Emerging Markets 2016. Record of Peer Review of Conference Paper |
| 2012 - 2014 | The Asian Journal of Technology Management. Editorial Duties with Journal (Managing Editor) |
| 2012 - 2014 | Jurnal Manajemen Teknologi. Editorial Duties with Journal (Managing Editor) |
| 2011 - 2012 | Jurnal Manajemen Teknologi. Editorial Duties with Journal (Managing Editor) |
| - | - . Record of Peer Review of Conference Paper |