Profile
For lecturer profile please visit: https://www.sbm.itb.ac.id/member/reza/
Teaching
MB2004 - Introduction to International BusinessMB2107 - Integrated Business Asia 1
MB3231 - International Business
MB4049 - Retail Management
MB4050 - Brand Management
MB5006 - Fundamentals of Strategy Marketing
MB50M5 - Fundamentals of Marketing
MB6002 - Digital Marketing
MB6032 - Branding Science
MB7103 - Behavioral Science
MB7104 - Preparation Examination
MB7202 - Theory and Model Development
MB7203 - Behavioral Science
MK3024 - Brand Development and Management
MM5001 - Marketing Management
MM5003 - Marketing Management
MM5011 - Business Immersion
MM5012 - Business Strategy and Enterprise Modelling
MM6031 - Branding and Marketing Communication
MM6033 - Applied Marketing Research
MM6034 - International Marketing Management
MM6036 - Digital Marketing
MM6038 - Branding and Marketing Communication
MM6098 - Research Methodology for Business
MM6099 - Final Project B
| 2005 | Doctor (Research) in Business Information Systems and International Management University of Twente, Netherlands |
| 1998 | Bachelor in Industrial Engineering Institut Teknologi Bandung , Indonesia |
| 2017 - 2018 | Interest Group/Expertise Group Head Business Strategy and Marketing Interest Group School of Business and Management Institut Teknologi Bandung |
| 2013 - 2016 | Chair null APMMI |
| 2011 - 2016 | Program Director MBA Program School of Business and Management Institut Teknologi Bandung |
| 2022 | Identifikasi Faktor-Faktor yang Mempengaruhi Intensi Penggunaan Berkelanjutan Konsumen pada Platform Online Gaya Hidup Kolaboratif Internal level research award/sponsorship granted by ITB |
| 2022 | Tourist Destination Choice during Covid-19: Case Study of the Five Indonesia's Super Priority Destinations Internal level research award/sponsorship granted by Riset ITB |
| 2022 | Value Co-Destruction on Digital Platform: Scale Development, Empirical Evidence, and Comparison across Platforms Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Analysis of Information Seeker Behavior toward Paid Search Advertising of Higher Education Institution Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | The Influence of Chatbot Anthropomorphic Design on Customer Experience: Experimental Studies in Indonesia and Australia Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2020 | Understanding Travel Diary and Mode Choice with Advanced Mode: A case study of Greater Jakarta International level research award/sponsorship granted by SBM-ITB |
| 2019 | Korean Firms' Market Entry and Global Management Strategies in Malaysia and Indonesia: focusing on consumer goods SMEs and startups International level research award/sponsorship granted by National Research Foundation of Korea |
| 2019 | Customer Journey Analysis and Beyond: Balancing the Stated and Unstated Experience of Customers Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Measuring Digital Innovativeness, Digital Attitude and Digital Efficacy of Start-Ups as the Key Determinants of Start-Ups’ Digital Capabilities Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Partnering with Human or Non-Human Brands? Exploration of Co-Branding Strategy with Consumer Associative Networks Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Resource Structure and International Business Performance of Small and Medium Sized Firms in Bandung Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | STUDY OF DIGITAL MASTERY LEVEL OF INDONESIAN INDUSTRIES Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | Transformasi Strategis PTNBH menuju Kelas Dunia: Organizational Capacity for Change Discomfort, Reputation and Resistance to Change National level research award/sponsorship granted by LPPM ITB |
| 2018 | DEVELOPMENT OF DIGITAL READINESS SCALE Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2017 | Pengaruh Digital Readiness Individu dan Persepsi Mengenai Aplikasi Digital Terhadap Keinginan Individu Untuk Menggunakan Aplikasi Digital Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Designing Curriculum of School of Business and Management Case of ITB School of Business and Management Internal level research award/sponsorship granted by SBM ITB |
| 2015 | Employer Branding for Talent Attraction in Mining Industry in Indonesia Internal level research award/sponsorship granted by SBM ITB |
| 2022 | A Conceptual Framework for Food Sharing as Collaborative Consumption Damayanti Octavia,Reza Ashari Nasution,Gatot Yudoko. Foods. 11/10. |
| 2022 | The role of art infusion in enhancing pro-environmental luxury brand advertising sara quach,Felix Septianto,Park Thaichon,Reza Ashari Nasution. Journal of Retailing and Consumer Services. 64/January 2022. |
| 2022 | Middle Managers’ Cognitive Styles, Capacity for Change, and Organizational Performance Prof. Badri Munir Sukoco,Beta Embriyono Adna,Zainul Musthofa,Reza Ashari Nasution,Dwi Ratmawati. SAGE Open. 12/1. |
| 2022 | Market orientation and capacity for change in higher education performance in Indonesia Prof. Badri Munir Sukoco,Zuyyinna Choirunnisa,Mohammad Fakhruddin Mudzakkir,Reza Ashari Nasution,Ely Susanto, SIP, MBA, Ph.D.,Indrianawati Usman. Journal of Asia Business Studies. 16/1. |
| 2022 | The role of threat-based awe and construal level in charitable advertising Felix Septianto,Reza Ashari Nasution,Devi Arnita,Yuri Seo. European Journal of Marketing. 56/5. |
| 2022 | Empowering Leadership and Behavioural Support for Change: the moderating role of a diverse climate Prof. Badri Munir Sukoco,Zuyyinna Choirunnisa,Mohammad Fakhruddin Mudzakkir,Ely Susanto, SIP, MBA, Ph.D.,Reza Ashari Nasution,Sunu Widianto,Anas Miftah Fauzi,Wann-Yih Wu. International Journal of Educational Management. 36/3. |
| 2021 | Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding Reza Ashari Nasution,Devi Arnita,Saqina Qanidya Purnama. Journal of International Consumer Marketing. 32/2. |
| 2021 | Dynamic managerial capability, trust in leadership and performance: the role of cynicism toward change Yetty Dwi Lestari,fiona niska dinda nadia,Prof. Badri Munir Sukoco,David Ahlstrom,Sunu Widianto,Ely Susanto, SIP, MBA, Ph.D.,Reza Ashari Nasution,Anas Miftah Fauzi. International Journal of Leadership in Education. October 2021. |
| 2021 | The Commuting Mode Choice of Students of Institut Teknologi Bandung, Indonesia Prawira Fajarindra Belgiawan,Raden Aswin Rahadi,Annisa Rahmani Qastharin,Lidia Mayangsari,Reza Ashari Nasution,Sudarso Kaderi Wiryono. Journal of Regional and City Planning. 32/2. |
| 2020 | INTEGRATED VALUE CO-CREATION AND AFFECTIVE COMMITMENT IN BANKING INDUSTRY Nuri Wulandari,Reza Ashari Nasution. Business: Theory and Practice. 20/2019. |
| 2020 | BUSINESS IMPLICATIONS FOR KOREAN PRODUCTS ENTERING MULTICULTURAL MALAYSIAN MARKET DR. ROBERT JEYAKUMAR NATHAN,Dr. Heesoon Yang,Dr. Jae-Eun Chung,Byoungho Ellie Jin,So Won Jeong,Reza Ashari Nasution. Polish Journal of Management Studies. 22/2. |
| 2020 | The Role of Narrative Transportation in Web Series as Branded Entertainment Yusarifah Sulestarini,Nuri Wulandari,Reza Ashari Nasution. Journal of Asian Finance, Economics and Business. 7/11. |
| 2020 | A Positioning Map and Future Research Agenda of Collaborative Consumption Damayanti Octavia,Gatot Yudoko,Reza Ashari Nasution. Jurnal Sosial Humaniora. special edition 2020. |
| 2020 | Impact of vehicle automation and electric propulsion on production costs for mobility services worldwide Henrik Becker,Felix Becker,Ryosuke Abe,Shlomo Bekhor,Prawira Fajarindra Belgiawan,Junia Compostella,Emilio Frazzoli,Lewis M. Fulton,Davi Guggisberg Bicudo,Krishna Murthy Gurumurthy,David A. Hensher,Johan W. Joubert,Kara M. Kockelman,Lars Kröger,Scott Le Vine,Jai Malik,Katarzyna Marczuk,Reza Ashari Nasution,Jeppe Rich,Andrea Papu Carrone,Danqi Shen,Yoram Shiftan,Alejandro Tirachini,Yale Z. Wong,Mengmeng Zhang,Patrick M. Bösch,Kay W. Axhausen. Transportation Research, Part A: Policy and Practice. 138. |
| 2020 | Digital Mastery in Indonesia: The Organization and Individual Contrast Reza Ashari Nasution,Devi Arnita,Linda Sendy Lediana Rusnandi,Elis Qodariah,Priyantono Rudito,Mardi FN Sinaga. Journal of Management Development. 39/4. |
| 2020 | Discomfort and organizational change as a part of becoming a world-class university fiona niska dinda nadia,Prof. Badri Munir Sukoco,Ely Susanto, SIP, MBA, Ph.D.,Ahmad Rizki Sridadi,Reza Ashari Nasution. International Journal of Educational Management. 34/8. |
| 2018 | ACCEPTANCE OF NEW TRANSPORT MODES FOR STUDENTS: A STATED PREFERENCE APPROACH Sudarso Kaderi Wiryono,Rizky Nurul Majid,Nindya Resti Ramadhani,Prawira Fajarindra Belgiawan,Raden Aswin Rahadi,Annisa Rahmani Qastharin,Widhyawan Prawiraatmadja,Reza Ashari Nasution. Journal of Global Business and Social Entrepreneurship. 4/10. |
| 2018 | The Evaluation of Digital Readiness Concept: Existing Models and Future Directions Reza Ashari Nasution,Linda Sendy Lediana R,Elis Qodariah,Devi Arnita,Nila Armelia Windasari. The Asian Journal of Technology Management. Vol. 11 No. 2. |
| 2017 | The Potential of Facebook Utilization in Women's Undergarments Luxury Fashion Brand Fitri Aprilianty,Reza Ashari Nasution. The Asian Journal of Technology Management. Vol 10 N0 2. |
| 2017 | A Framework to Predict The Change of Attitude Towards Co-branding Reza Ashari Nasution,Saqina Qanidya Purnama. International Journal of Innovation and Business Strategy. 7/1. |
| 2016 | Employer Branding for Talent Attraction in the Indonesian Mining Industry Novi Amelia,Reza Ashari Nasution. International Journal of Business. v 21/ I 3. |
| 2016 | Microfinance Institutions (MFIs) Profit Sharing Pattern for the Development of Micro and Small Enterprises (MSEs) in Indonesia Asep Darmansyah,Reza Ashari Nasution,Acip Sutardi,Tuntun Salamatun Zen. Sains Humanika. v 64/ I 2. |
| 2016 | The Efficacy of the Model of Goal Directed Behavior in Explaining Islamic Bank Saving Wahyu Tri Setyobudi,Sudarso Kaderi Wiryono,Reza Ashari Nasution,Mustika Sufiati Purwanegara. Journal of Islamic Marketing. Volume 7 , Issue 4,. |
| 2015 | Exploring implicit and explicit attitude toward saving at Islamic bank Wahyu Tri Setyobudi,Sudarso Kaderi Wiryono,Reza Ashari Nasution,Mustika Sufiati Purwanegara. Journal of Islamic Marketing. v 6/ I 3. |
| 2014 | Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors Rachmi Rida Utami,Reza Ashari Nasution. ASEAN Marketing Journal. Vol 5, No 2 (2013): December 2013. |
| 2014 | Restructuring knowledge of organic customer profile within KM-CRM framework Nita Garnida,Jann Hidajat Tjakraatmadja,Reza Ashari Nasution,Mustika Sufiati Purwanegara. International Food Research Journal. 21/3. |
| 2014 | Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia Novika Candra Astuti,Reza Ashari Nasution. Gadjah Mada International Journal of Business. v 16/ I 1. |
| 2014 | Dynamic marketing and service innovation for service excellence Evo Sampetua Hariandja,Reza Ashari Nasution,Dwi Larso,Togar M. Simatupang. Gadjah Mada International Journal of Business. Volume 16. |
| 2013 | The Development of Executive MBA Program at Institut Teknologi Bandung, Indonesia Novika Candra Astuti,Reza Ashari Nasution,Ilman Hizbullah Hasibuan,Keriel Natalia Rianto,Anindita Listyaningrum. Sains Humanika. v 64/ I 2. |
| 2013 | Consumer Innovativeness Model of Indonesian Young People in Adopting Electronic Products Reza Ashari Nasution,Novika Candra Astuti. ASEAN Marketing Journal. June 2012 - Vol.IV. |
| 2010 | Consumer Perceived Value Analysis of New and Incumbent Brands of Gudang Garam and Sampoerna Reza Ashari Nasution,Ifad Ardin. The Asian Journal of Technology Management. Vol. 3 No. 1. |
| 2010 | Marketing effectiveness in islamic financial cooperative: a case study Zulfi Bagja Nugraha,Reza Ashari Nasution. Jurnal Manajemen Teknologi. Volume 9 Number 1 (2010). |
| 2010 | Repeat Guests’ Perception about New Facilities and Increased Price at Padma Hotel Bandung Reza Ashari Nasution,Andika Wiradiputra. The Asian Journal of Technology Management. Vol. 3 No. 2 (2010). |
| 2010 | The Influence of Parent Brands Commitment On Consumers Atitude toward co branding between those brands Azizah Nur Aisyah,Reza Ashari Nasution. Jurnal Manajemen Teknologi. Volume 9 Number 3 (2010). |
| 2010 | Brand equity of team sports towards sponsorship in Indonesian football club Syauqy Lukman,Reza Ashari Nasution. Jurnal Manajemen Teknologi. Volume 9 / No. 3. |
| 2002 | A Study of Consumer Behavior in Adoption of Technology-Based Product Ira Fachira,Reza Ashari Nasution. Jurnal Manajemen Teknologi. Vol. 6, No 1. |
| 2019 | Digital Publisher, Advertising Media Agency and Mobile Exchange Triadic Interaction: Digital Marketing Service Supply Chain Landscape in Indonesia Anna Amalyah Agus,Gatot Yudoko,Nur Budi Mulyono,Reza Ashari Nasution. international conferenceof computer and informatics engineering |
| 2018 | The Commuting Mode Choice of Students of Bandung Institute of Technology Prawira Fajarindra Belgiawan,Raden Aswin Rahadi,Annisa Rahmani Qastharin,Lidia Mayangsari,Reza Ashari Nasution,Sudarso Kaderi Wiryono. 7th International Conference on Sustainable Future for Human Security |
| 2018 | The Influence of Consumer Ethnocentrism and Brand Equity toward Brand Preference of Online Ride-Hailing Service among Millennials in Bandung City Reza Ashari Nasution,Richard Harris Wahyudi. The 3rd International Conference on Management in Emerging Markets |
| 2018 | The New Brand Positioning and Marketing Communication of Brawijaya Clinic Buah Batu Bandung as Part Of The Improvement Of Its Brand Relevance Aninditya Christa Maharani,Reza Ashari Nasution. The 3rd International Conference on Management in Emerging Markets |
| 2018 | A Grounded Theory of Consumer Learning Upon Perceived Value of Communication of Beauty Vlogs Fajar Sagita Oendiarto,Reza Ashari Nasution. The 6th Gadjah Mada International Conference on Economics and Business |
| 2018 | Implementation of Customer Integrated Marketing Communication (CIMC) for Improving Marketing Function (Case Study: “Manikan”) Sang Ayu Made,Reza Ashari Nasution. The 3rd International Conference on Management in Emerging Markets |
| 2018 | DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS Reza Ashari Nasution,Dwine Fatimah Azzahra,Devi Arnita. 2018 Global Marketing Conference |
| 2018 | THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING Reza Ashari Nasution,Aghniadi,Devi Arnita. 2018 Global Marketing Conference |
| 2017 | EVALUATING THE CONTENT MARKETING STRATEGY OF 3 SUCCESSFUL BEAUTY VLOGGERS Rr Rahmanissa Salsabila,Budi Permadi Iskandar,Reza Ashari Nasution. 2nd International Research Conference on Management and Business |
| 2017 | Business Strategy at PT Lestari Banten Energi (LBE) in Operation and Maintenance of Coal Fired Power Plant: An Alternative to Become a Strategy Focused Organization Ario Franata,Reza Ashari Nasution. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Contour Perspective of Agribusiness Ecosystem Safrani Nurfatiasari,Reza Ashari Nasution. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Information Sharing Behavior in Social Networking Sites and Firm’s Expected Outcome: A System Dynamic Approach Rifa Intania,Reza Ashari Nasution. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Designing Digital Learning Experience for School of Business and Management (SBM) ITB Reza Ashari Nasution. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | System Dynamic of Lubricant Demand in Marine Industry in Indonesia Devi Arnita,Reza Ashari Nasution. 1st International Conference on Finance, Management and Business |
| 2016 | Study of Influences of Marketing Communication Stimulus and Cues on Consumer Perception Toward Automobile Lubricant Brand Associative Network: Have You Changed Your Mind Yet? Reza Ashari Nasution,Theresia. The 1st International Conference on Management in Emerging Markets 2016 |
| 2016 | ANALYSIS OF PRIVATE LABEL BRAND OPPORTUNITY IN CIANJUR BY CONSIDERING EXTERNAL FACTORS Astrid Permata Dewi,Reza Ashari Nasution. SEMINAR NASIONAL ILMU MANAJEMEN 2016 dengan tema “Business Competitiveness in The New Era of AEC (ASEAN Economic Community)” |
| 2016 | Proposed Pricing Strategy for Fishing Net Products of CV Kurnia Agung Sejati Ellen Josephine Lumanto,Reza Ashari Nasution. The 1st International Conference on Management in Emerging Markets 2016 |
| 2016 | Identification Of Loyalty Factors That Contribute Towards The Development Of Sustainable Competitive Advantage From The Consumer Perspective Of Bandeng Juwana” Imelda Yanti Natalia Purba,Reza Ashari Nasution. 2nd International Research Conference on Business and Economics |
| 2015 | Impact of Customer Co-Creation for Social-Customer Relationship Management (Social-CRM) in PT TELKOMSEL Tbk. Reza Ashari Nasution. International Conference on Management Finance Economics 2015 |
| 2015 | Design of self-service technology for passenger shipping transportation service system in Indonesia Tri Ramadhan,Dermawan Wibisono,Reza Ashari Nasution,Santi Novani. The 3rd International Conference on Industrial Engineering and Service Science 2015 |
| 2014 | The influence of global consumer culture toward social media user’s attitude and loyalty for music video of international artists in Youtube Shiddhiq Amarullah,Reza Ashari Nasution. Korean Scholars of Marketing Science International Conference 2014 |
| 2014 | The Customer Experience Framework as Baseline for Strategy and Implementation in Services Marketing Reza Ashari Nasution. 2nd International Conference on Strategic Innovative Marketing |
| 2013 | Microfinance Institutions (MFIs) Profit Sharing Pattern for the Development of Micro and Small Enterprises (MSEs) in Indonesia Asep Darmansyah,Reza Ashari Nasution,Acip Sutardi,Tuntun Salamatun Zen. 2013 AFAP Conference on Business and Management |
| 2013 | Barriers in Adopting Original Brand Manufacturing Practice among Indonesia’s Footwear SMEs Ghea Utariani Sumantri,Reza Ashari Nasution. 4th Asia-Pacific Business Research Conference |
| 2013 | Predicting Shareholder Value Through Brand Equity Performance Reza Ashari Nasution. Asia-Pacific Management and Business Application (APMBA) International Conference on Management and Business Science 2013 |
| 2012 | Factors that Affect Consumer Decision in Buying Global and Local Fashion Brand in Bandung3 Budi Rahmat,Reza Ashari Nasution. World Business Research Conference 2012 |
| 2012 | Consumer Innovativeness Model of Mobile Phone Adoption among Indonesian College Students3 Reza Ashari Nasution. The 10th Triple Helix Conference |
| 2012 | Consumer Innovativeness Model of Indonesian Young Consumers in Relation with Electronic Products Adoption Reza Ashari Nasution,Novika Candra Astuti. 2012 18th International Conference on Engineering, Technology and Innovation |
| 2011 | Consumer attitude and intention to buy OrganicFood as a result of brand extension: An experimental approach Reza Ashari Nasution,Wawan Dhewanto. International Conference on Management Science and Engineering 2010 |
| 2011 | A Framework of Brand Community Equity Reza Ashari Nasution. The 7th International Conference on Business, Management and Economy |
| 2011 | PT SINAR MAS AGRO RESOURCES AND TECHNOLOGY TBK: REPUTATION AND STAKEHOLDERS Reza Ashari Nasution. The 1st PPM Case Symposium |
| 2011 | The case Study of Anne Avantie in Building its Customer Loyalty Reza Ashari Nasution. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Reconstructing Consumer Innovativeness Models Reza Ashari Nasution,Nita Garnida. International Conference on Asia Pacific Business Innovation and Technology Management 2011 |
| 2010 | Brand Equity of Team Sports Towards Sponsorship Outcome: A Study of Sponsorship in Indonesian Football Club Reza Ashari Nasution. Pan-Pacific Conference XXVII |
| 2010 | A Study of New Prescribed Medical Product Acceptance, case in Jakarta and Surabaya, Indonesia Reza Ashari Nasution,Dina Dellyana,Sonny Rustiadi. The 2nd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2010 |
| 2010 | A review of the three streams of consumer innovativeness Reza Ashari Nasution,Nita Garnida. Portland International Conference on Management of Engineering and Technology 2010 |
| 2010 | ECR in The Netherlands and Indonesia: current status and implementation issues Reza Ashari Nasution. 1st International Conference on Innovative Marketing Management 2010 |
| 2020 | Sustainability and the Automobile Industry in Asia: Policy and Governance (Routledge Studies in Sustainability) Puspita Dirgahayani,Prawira Fajarindra Belgiawan,Eko Agus Prasetio,Reza Ashari Nasution. Chapter in Research Book |
| 2019 | Perjalanan dan Aktivitas Belanja di Era Digital Prawira Fajarindra Belgiawan,Sellena,Adhi Antyanto Naratama,Oshi Roosita,Ulfa Zhafirah,Reza Ashari Nasution. Chapter in Research Book |
| 2019 | Perjalanan dan Aktivitas Belanja di Era Digital Prawira Fajarindra Belgiawan,Reza Ashari Nasution,Kanya Ramyacitta Mahaperdana. Chapter in Research Book |
| 2012 | Sariayu Brand Extensions Strategy for Tea and Lulur Categories2 Reza Ashari Nasution. Article in Popular Media |
| 2011 | Mengatasi Customer Dissonance, Reza Ashari Nasution. Article in Popular Media |
| 2017 | Penyusunan Cetak Biru Pengembangan Sistem Penerbitan SBN Retail Secara Online Kementrian Keuangan |
| 2016 | Digital Readiness Measurement and Development at PT Telkomsel PT Telkomsel |
| 2016 | Penyusunan Business Case Mengenai Pemasaran Pelumas Industri di PT Pertamina Lubricants PT Pertamina Lubricants |
| 2015 | Pembuatan Studi Kasus Bank Mandiri PT Bank Mandiri (Persero), Tbk. |
| 2014 | Joint Research on Indonesian Steel Industry Posco Research Institute |
| 2014 | Review dan Integrasi Materi Suspim PT Telekomuikasi Indonesia (Persero), Tbk. |
| 2013 | Safety Management in Indonesia Russell Consulting |
| 2011 | Development of distribution channel of Obligasi Negara Ritel (ORI) AIPEG |
| 2011 | Market development of national Batik in Indonesia Ministry of Trade of The Republic of Indonesia |
| 2010 | Improvement of relationship with agents and customers PT Patra Niaga |
| 2009 | Marketing and product strategy for Obligasi Negara Ritel (ORI) Dirjen Pengelola Utang, Indonesia Ministry of Finance |
| 2009 | Spinning off sharia unit in Indonesian banks Bank Indonesia |
| 2009 | Transformation of STEKPI toward a university STEKPI |
| 2008 | Customer satisfaction survery PT Semen Gresik |
| 2015 | Leadership Development Program - LIPI Jakarta Training for Goverment Institutions provided by CCE SBM ITB |
| 2014 | Building Competitive Advantage of Products and Services - University of Bengkulu Training for Goverment Institutions provided by University of Bengkulu |
| 2014 | Global Mindset - PT Telkom Training for Corporations provided by PT Telkom |
| 2013 | Nation Branding - Ministry of Trade of The Republic of Indonesia Training for Goverment Institutions provided by Ministry of Trade of The Republic of Indonesia |
| 2012 | Marketing for Community Development - Institut Teknologi Bandung Training for Goverment Institutions provided by Institut Teknologi Bandung |
| 2012 | Integrated Marketing Communication - Kompas-Gramedia Group Training for Corporations provided by Kompas-Gramedia Group |
| 2012 | Customer Satisfaction & Loyalty Survey - PT Pertamina Training for Corporations provided by PT Pertamina |
| 2009 | Applied Multivariate Techniques Training - Dirjen Pengelola Utang, Indonesia Ministry of Finance Training for Goverment Institutions provided by Dirjen Pengelola Utang, Indonesia Ministry of Finance |
| 2009 | Customer Relationship Management Training Training for Corporations provided by PT CCE SBM ITB |
| 2020 | the 5th International Conference on Management in Emerging Markets 2020. Record of Peer Review of Conference Paper |
| 2019 | ANZMAC 2019. Record of Peer Review of Conference Paper |
| 2019 | 1 article(s) in Journal of Management Development |
| 2016 | Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Record of Peer Review of Conference Paper |
| 2016 | 1 article(s) in The Asian Journal of Technology Management |
| 2016 | 1 article(s) in Journal of Islamic Marketing |
| 2015 | 2 article(s) in Jurnal Manajemen Teknologi |
| 2013 | 1 article(s) in Jurnal Manajemen Teknologi |
| 2012 | 2 article(s) in Jurnal Manajemen Teknologi |
| 2011 - 2016 | Jurnal Manajemen Teknologi. Membership of Editorial Board of Journal |
| 2015 | Extending the Model of Goal-Directed Behavior to Explain Indonesian Consumers Intention at Islamic Banks: The Role of Implicit Attitude & Personal Values School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2014 | Dynamic Marketing Capability and Service Innovation Capability for Service Excellence in the Hotel Industry (A Case Study in Bandung) School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2014 | Consumers' Organic Food Acceptance for Producers' KM-CRM Model: Evidence From Bandung, Indonesia School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2016 | Assurance of Learning at MBA ITB APMMI dan FEB Universitas Hasanuddin |
| 2016 | Identifying Relevant Business Know-Hows for MSMEs in Indonesia From The Structuration Theory Viewpoint Otoritas Jasa Keuangan Indonesia dan OECD |
| 2018 | SU-AFBE International Conference Sampoerna University and AFBE |
| 2018 | Riset Kolaborasi 2018 LPPM ITB |
| 2018 | Leadership Development Model PT Telkom Indonesia, Tbk |
| 2014 | Pekerjaan Survey Potensi Pasar Pelumas Industri Wilayah Kalimantan PT. Pertamina Lubricant dan PT. Lapi ITB |
| 2015 | Workshop LIPI Leadership Development Program Tahun 2015 Tahap I Lembaga Ilmu Pengetahuan Indonesia |
| 2015 | Koordinasi/Sosialisasi Daerah dan Peningkatan Kapasitas Pemerintah Kota Denpasar, Bali |