Reza Ashari Nasution

Research Areas

  • Digital Business Model and Ecosystem
  • Digital Readiness Measurement
  • Omni Channel Strategy
  • Digital Business Transformation
  • Digital Customer Experience

Research Agenda 2019


Teaching Areas

– Brand Management
– Branding and Marketing Communication
– Marketing Management
– Business Strategy and Enterprise Modeling
– International Marketing Management
– Fundamentals of Strategy Management
– Behavioral Science
– Branding Science
– Technology Commercialization

Reza Ashari Nasution

Associate Professor & Head of Business Strategy and Marketing Expertise Group


Reza received his PhD from Universiteit Twente, The Netherlands in 2005. Prior to his PhD study, Reza worked for Citibank NA and Philips Electronics Indonesia from 1998 to 2000. In 1998, he graduated from Industrial Engineering department of Institut Teknologi Bandung and was awarded the Ganesha Prize as the best graduate in 1998.
He has research interests in Business Strategy, Brand Strategy and Technology Commercialization. He has published scientific papers in these fields and has been invited to give lectures, workshops and training about these subjects. Reza is a member of the Business Strategy and Marketing research group in the School of Business and Management. He also serves the business community by providing practical research and consultation. Some of the companies are Russell Consulting International, POSCO, PT Pertamina (Persero), PT Telkom, PT Timah, PT Semen Gresik, Bank of Indonesia and Badan Pengkajian dan Penerapan Teknologi (Agency for The Assessment and Application of Technology). He has also worked with government ministries and agencies such as the Ministry of Finance, the Ministry of Trade and the Australia-Indonesia Partnership for Economic and Governance.

Academic Degree

Ph.D. in Business Information Systems and International Management, Universiteit Twente (The Netherlands), 2005
Bachelor in Industrial Engineering, Bandung Institute of Technology (ITB) (Indonesia), 1998