The annual business event organized by the SBM ITB student association, Ganesha Business Festival, is back in 2022 with the theme “Encouraging Youth to Participate in Digital Transformation through Post Pandemic Opportunities.” Launched in 2021, this event aims to promote SBM ITB through various business competitions and exhibitions. However, unlike the previous year, which was held online, the 2022 Ganesha Business Festival has a series of offline events, namely the Business Exhibition and Awarding Night. In the series of events, singers Yura Yunita and Nadin Amizah, as well as Risa Saraswati, were also present as guest stars to enliven the event. In addition, Ganesha Business Festival 2022 also collaborates with Gojek and Schoters as case contributors for implementing the Business Case Competition and Mini Case Competition. In the Business Case Competition, participants, who are undergraduate students, are challenged to evaluate the problems presented by Gojek. There is also a competition for high school students, namely the Business Plan Competition with the theme “The Future of Business: Unlocking Youth’s Potential to Capture Digitalization Opportunities in the Post Pandemic Era.” Frisca Nadya Febrianty, as Project Officer of the 2022 Ganesha Business Festival, expressed all gratitude to God Almighty because the event has run smoothly and had a significant positive impact on all business enthusiasts in Bandung, especially college students. She hoped that the Ganesha Business Festival in the following years could have a greater impact on increasing the entrepreneurial mindset of young people in Indonesia.  
Written by Student Reporter (Janitra Nur Aryani, Management 2023)