The Entrepreneurship Student Association “Artha” at the SBM ITB (IMK “Artha” ITB), organized the Artha Sandbox – Ideology event to provide Entrepreneurship students from SBM ITB with direct exposure to entrepreneurial soft skills. The activities involved coaching sessions with mentors and opened up opportunities for collaboration with other departments at ITB, namely SBM ITB Entrepreneurship, FSRD ITB Visual Communication Design, and STEI ITB Informatics.

The collaboration of these three departments aims to fulfill the roles of hacker, hipster, and hustler for three startups. The objective of this activity is to showcase business ideas created by the startup teams of each participant.

This event unfolds in five stages. The first stage, Bootcamp I, was scheduled for August 26, 2023, at CRCS Ganesha. Participants interact, collaborate, learn, and gain new insights into technology and innovation during this boot camp. They also receive material on Startup Landscape and Industry Analysis.

Bootcamp II was set for September 3, 2023, in Jatinangor, providing materials on startups, Design Sprints in business, and more. Following this was the coaching phase from September 4-6, 2023, conducted online with competent mentors. Participants can consult mentors regarding business ideas and obstacles encountered during Artha Sandbox – Ideology.

The subsequent stage was the online pitching or presentation scheduled for September 7-8, 2023. During this phase, participants presented the business ideas developed during the boot camp and coaching period. Judges and experts in their respective fields provided feedback on the presented ideas.

Finally, participants submit their final ideas to the ADA Business Messaging Hackathon 2023 Competition. In this concluding stage, participants can win the first prize of USD 10,000, the second prize of USD 7,500, and the third prize of USD 5,000 in collaboration with WhatsApp.

This activity aims to provide SBM ITB, STEI ITB, and FSRD ITB students with a platform to explore various ideas, collaborations, and opportunities beyond their respective departments or faculties. The goal is to foster collaboration on extraordinary ideas within the Artha Sandbox – Ideology.

Written by Student Reporter (Muhamad Fajrin M, Management 2024)