Erdy Suryadama, CEO of Everidea, shared practical strategies on Go-To-Market (GTM) during an online session at The Great Hub XIX, SBM ITB (October 10th). The event was primarily attended by incubator participants, who aimed to develop their startups and successfully bring their products to market.
Erdy emphasized that many startups focus solely on product development, even though good features alone are insufficient for users. In fact, even the best products can fail without a strong Go-To-Market (GTM) strategy.
Erdy defined Go-To-Market (GTM) as a step towards acquiring and retaining customers. GTM begins by defining the target market, particularly early adopters who can provide valuable feedback on our products. He also emphasized the importance of conveying the product’s value in a way that addresses customer needs.
Instead of making vague claims like “best quality,” it’s important to clearly communicate the product’s value. For example, you could say, “saves you 5 minutes.” Additionally, choosing the right channels to reach your target audience is vital. Erdy emphasizes that startups should concentrate on areas where their potential customers already engage.
Erdy also provided examples of Janji Jiwa and Kopi Kenangan, both of which have thrived by understanding local purchasing behaviors and focusing on affordable pricing. In contrast, Sociolla has effectively leveraged customer data and feedback to offer personalized product recommendations and enhance the user experience.
This discussion serves as a reminder that a successful Go-To-Market strategy is not only about the speed of business growth but also about having a clear purpose and a commitment to addressing existing problems.
