ITB has announced that Aurelia Carla and Tazkia Zahra, two Management students from SBM, have been named First and Second Place Winners of the 2025 ITB Campus Ambassadors. Being ITB Campus Ambassadors means more than just holding a title; they represent the institution, fellow students, faculty members, and the academic environment that has shaped them. For Carla and Tazkia, that academic environment is SBM.
“I have always loved being on stage. However, before joining the ITB Campus Ambassadors program, I felt inadequate and gradually lost my passion. I wanted to step out of my comfort zone. This program has helped me reconnect with the fire I once had,” said Carla on Monday (December, 22).
Meanwhile, Tazkia described her participation as a long-held dream. She has always wanted to be an ITB Campus Ambassador since she was enrolled into ITB.
“Seeing previous ambassadors moderate various events made me want to try. With the support of family and friends, I believed this was something worth pursuing,” she said.
The two went through a multi-stage selection process, starting with document review, computer-based tests, and in-depth questions about ITB. Carla recalled one question about flowers blooming when new students arrived. The next stage included creating an introductory video, conducting interviews, and hosting role-playing sessions.
During the selection camp phase, participants attended briefings and built connections. The material covered everything from content creation to stage and catwalk presentations. For Carla and Tazkia, this phase was one of the most memorable. For Tazkia, the camp also provided a space to manage her insecurities.
“During my time at 8eH Radio ITB, I met many individuals with extraordinary public speaking skills. At SBM, we frequently gave presentations, and I felt that my own skills were lacking compared to those of my peers. Initially, I felt insecure. However, witnessing everyone else learning together helped me gradually overcome those feelings. I began to believe in myself and shifted my perspective from feeling left behind to recognizing that I was improving every day.”
In the final round, Ujug Bakat (talent show), Carla performed a dance inspired by Javanese culture, blending traditional and modern elements. Meanwhile, Tazkia performed a medley of regional songs that represented her background. She was born in Mataram and has lived in Maluku, Sumbawa, Bali, Jakarta, and now Bandung.
Carla wanted to share an important message with young women who often feel “inadequate.”
“Before I rediscovered my spark, I struggled with feelings of inadequacy. Many young women experience this today, constantly measured by expectations related to their appearance, intelligence, and even the company they keep,” she explained.”
I want to remind them to be themselves, stay passionate about pursuing what they truly love, and love what they do.”
Tazkia added, “Making mistakes is normal because we are human, not machines. Every day is an opportunity to progress. The most important thing is having the courage to try.”
