SBM ITB invited Iden Darmawan, the Founder of Kidz Adventura, as a guest lecturer in the Service Business course Tuesday (5/4/2022). Kidz Adventura is a social entrepreneur Iden Darmawan built since he attended SBM ITB.
Iden built this business when he saw the opportunities in education that the need for education kept increasing. Iden also saw that building the concept of character education is a much-needed issue with creative activities for children.
“In addition, I was also moved because of the dropout rate in Indonesia. I saw an opportunity to solve the educational problem through Indonesia’s high culture of cooperation,” Iden said.
Based on the opportunities, Iden built Kidz Adventura with the concept of entrepreneurship in goods and services, goods in terms of profit and social programs, and entrepreneurship in terms of products. Of course, Iden did not build Kidz Adventura alone. He was assisted by his four friends, who managed various divisions at Kidz Adventura.
In his presentation as a guest lecturer in the Service Business lecture, Iden explained the activities carried out by Kidz Adventura. Starting from fast boarding schools and school holidays, Kidz Adventura also opens donations for posters for children’s mini-comics about Covid-19 and how to protect yourself from exposure to the coronavirus. It also provides the Kidz Adventura literacy card game developed by his friends and him.
Iden then closed his presentation by describing the marketing strategy applied by Kidz Adventura to survive so far. Iden conveyed two main focuses of Kidz Adventura: buyers and Value Proposition.
