Admission
Faculty Member
Annisa Rahmani Qastharin
Business Strategy and Marketing (BSM)
Expertise
Marketing, Digital Consumer Behaviour, Business Model Innovation, Social Enterprise
2009
Bachelor of Engineering (B.Eng) in Industrial Engineering, Institut Teknologi Bandung
2014
Master of Science (M.Sc), KTH Royal Institute of Technology
  • annisa.rahmani@itb.ac.id
  • annisa.rahmani@sbm-itb.ac.id
  • Ganesha ITB
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Profile

Annisa Rahmani Qastharin is a full-time Lecturer at the School of Business and Management, Institut Teknologi Bandung (SBM ITB). She received her master degree in Entrepreneurship and Innovation Management from KTH Royal Institute of Technology, Sweden and her bachelor degree in Industrial Engineering from ITB Bandung Institute of Technology.

She has work experience as Product Engineer in an American multinational company in Cikarang and as Business Development in an IT and electronic solution company in Bandung, providing insight to the development and innovation of process and product, especially in the field of IT and manufacturing. Annisa has research interest in marketing, particularly in digital consumer behavior, alongside entrepreneurship and innovation, particularly in social entrepreneurship and business model innovation. She is currently combining her experience in technology field and her knowledge in business model innovation for teaching and research under Business Strategy and Marketing group in SBM ITB.

Grants, Projects & Achievements

  • Research Grant for Community Service from PPMI SBM ITB (2024) Research on Improving Ecobiz.id Collaborative Performance through Strengthening the Performance of Employee Cooperative Stores and Producer Communities Members of the Ecobiz.id Ecosystem Digital Platform with Mustika Sufiati Purwanegara, Harimukti Wandebori, Atik Aprianingsih, Annisa Rahmani Qastharin, and Intan Khadijah.
  • Research Grant from SBM ITB (2022). Increasing Network Effect of Digital Platform Ecosystems through Value Co Creation between Agricultural Producer Communities and Retail Communities in West Java with Mustika Sufiati Purwanegara, Santi Novani, Fitri Aprilianty, Nurrani Kusumawati, and Atik Aprianingsih

Publications

  • Halim, A., & Qastharin, A. R. (2024). The Influence of Lazada’s Jingle Towards Purchase Intention with Brand Awareness as the Mediating Variable. Journal Integration of Management Studies, 2(2), 166–173. [Online] Available from https://jurnal.integrasisainsmedia.co.id/JIMS/article/view/172
  • Febriend, S.D. & Qastharin, A. R. (2024) The Impact of Service Quality and Electronic Service Quality on Customer Satisfaction and Customer Loyalty: A Study on The Customers of Bank Central Asia. Mandalika Journal of Business and Management Studies, 2 (2), 167-188. [Online] Available from: https://journal.institutemandalika.com/index.php/mjbms/article/view/135
  • Zaim, I. A., Qastharin, A. R., & Purwa, A. A. G. (2024) Destination Branding Authenticity: Building Relationship Orientation among Visitor Attractions, Tourism and Millennials. In Entrepreneurial Innovation in the International Business of Tourism (pp. 149-169). Routledge.
  • Soetopo, N. M. & Qastharin, A. R. (2023). A Study of Factors Influencing Purchase Decision on Wellness. Asian Journal of Entrepreneurship, 4 (3), 1-10.
  • Salsabila, I., & Qastharin, A. R. (2023). The Effect of MWOM Through the WhatsApp Platform Toward Customers Purchase Intention. International Journal of Business and Technology Management, 5(3), 251-259. [Online] Available from: https://myjms.mohe.gov.my/index.php/ijbtm/article/view/23753

Industry & Policy Engagement

  • Workshop to introduce ECOBIZ platform for West Java Cooperatives (2021)
  • Study of Petrochemical Market Research and Marketing Strategy Proyek Kilang NGRR Tuban (2021-2022)