Admission
Faculty Member
Fitri Aprilianty
Business Strategy and Marketing (BSM)
Expertise
Consumer Behaviour, Neuromarketing, AI in Business, Digital Innovation
2013
Bachelor of Science (S.Si) Biology Department/School of Life Science and Technology Bandung Institute of Technology (ITB)
2015
Master of Science in Management (M.S.M) School of Business and Management Bandung Institute of Technology (ITB)
(2024-Current)
Doctoral Candidate, Systems and Design Engineering Department, Graduate School of Sciences and Technology for Innovation, Yamaguchi University, Japan
  • fitri.aprilianty@itb.ac.id
  • fitri.aprilianty@sbm-itb.ac.id
  • Ganesha ITB
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Profile

Fitri Aprilianty is a full-time lecturer at School of Business and Management, Institut Teknologi Bandung (SBM-ITB). She is currently pursuing her Ph.D. in Systems and Design Engineering Department at Graduate School of Sciences and Technology for Innovation, Yamaguchi University, Japan. She earned her Master of Science in Management from SBM-ITB and her first degree in Biology from School of Life Sciences and Technology, ITB.
She transitioned from biological sciences to marketing research, pioneering the application of neuroscience methodologies in consumer behavior studies. She is a member of the Korean Academy of Marketing Science (KSMS), Knowledge-Based Intelligent Information & Engineering Systems (KES International) and Neuromarketing Science & Business Association (NMSBA).
Her research interests focus on neuromarketing applications using EEG technology, digital consumer behaviour, innovation management in business, and AI applications in various industries. She has experience in community development, providing business training and consultancy for cooperatives and small-medium enterprises across West Java, bridging academic research with practical business solutions in agricultural and inclusive business ecosystems.

Grants, Projects & Achievements

  • The Effect of Brand and Color Towards Consumer Preferences on Underwear Products by Using Neural Response (EEG) and Conjoint Analysis ‑ SBM Research Grant Program 2015
  • The Effect of Value and Trust on Horticultural Agribusiness Partnerships in West Java ‑ SBM Research Grant Program 2016
  • Increasing Collaboration and Adoption of Inclusive Agribusiness Ecosystem Platform ‑ SBM Research Grant Program 2016
  • Adoption of Inclusive Business Ecosystems for West Java Cooperatives and SME ‑ P3MI ITB Research Grant 2017
  • Measuring Perceived Value, Trusts, and Willingness to Collaborate in Business Ecosystem Platform of KUKM Stakeholders in West Java ‑ P3MI ITB Research Grant 2017
  • Grand Strategy for Preparing Marketing Channel for Featured Products in West Java to Meet Inter‑Island Sales Opportunities ‑ SBM Research Grant Program 2017
  • Analysis of "Crowdfunding" Financing Scheme for the Digital Non‑Profit Platform for the Agro Ecosystem Inclusive ‑ SBM Research Grant Program 2018
  • Relationship between Regulations and Government Incentives: Implementation of Agricultural Cooperatives In Rural Development ‑ SBM Research Grant Program 2018
  • Consumer Taste Preference Test Using EEG response in Various Indonesian Coffee Products ‑ SBM Research Grant Program 2018
  • Integrated Exporting System Development for West Java Agriculture products with Adoption Of Ecosystem Platform Inclusive Agribusiness (ecobiz.sbm.itb.ac.id) SBM Research Grant Program 2018
  • ncreasing The Experience of Domestic and Foreign Tourists through Emotions (Neuro‑Marketing) ‑ P3MI ITB Research Grant 2019
  • The Effect of Reward Stimulus on Willingness to Collaborate through Brain Wave measurement on West Java SME Stakeholders in Inclusive Business Ecosystem Platform ‑ P3MI ITB Research Grant 2020
  • Cultural Differences among Indonesian, Chinese and Malaysian in the Establishment of Regional Integration of China’s Belt and Road Initiative ‑ SBM International Joint Research Grant 2020
  • Increasing Network Effect of Digital Platform Ecosystems through Value Co Creation between Agricultural Producer Communitiesand Retail Communities in West Java -PPMI 2021
  • Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences -PPMI 2022
  • The Hedonic and Utilitarian Motivations Pattern Changes in Online Fashion Shopping: A Neuroimaging Study. AIC - Yamaguchi University. 2023.
  • Analyzing Indonesia's Biodiesel Landscape: Research and Technology Mapping using Technological Innovation System Framework. AIC - Yamaguchi University. 2024.
  • Machine Learning Optimization for Ferulic Acid to 4-Vinyl Guaiacol Bioconversion. JST SPRING, Japan, 2025.

Publications

  • ZA Ratnadewi, F Aprilianty, AR Qastharin, N Hidayanti. "The influence of Victoria's Secret new brand image in generating brand trust, brand prestige, brand love, and brand loyalty". Diponegoro International Journal of Business, Vol. 5, No. 2, 2022, 119‑134.
  • SAM Lie, F Aprilianty. "The effect of nano-influencers on Instagram toward consumer purchase decision on local skincare brand". International Journal of Business and Technology Management, Vol. 4, No. 3, 2022, 362‑376.
  • MC Pangalila, F Aprilianty. "The impact of TikTok fashion haul videos towards generation Z's purchase decision in Indonesia". International Journal of Business and Technology Management, Vol. 4, No. 3, 2022, 391‑401.
  • CS Addison, F Aprilianty. "The Effect of Live Streaming Feature on the E-commerce Platforms Towards Customers' Purchase Decisions in Indonesia". International Journal of Business and Technology Management, Vol. 4, No. 3, 2022, 350‑361
  • M Alan, F Aprilianty. "the Relationship of Nonmainstream Brand Ambassador Qualities Towards Purchase Decision of Ms Glow for Men". International Journal of Business and Economy, Vol. 4, No. 3, 2022, 260‑275.
  • N Irfanto, F Aprilianty. "Assessing Indonesian Consumer Adoption of Electric Vehicles Using the Extended UTAUT2 Model". International Journal of Business and Economy, Vol. 4, No. 3, 2022, 74‑87.
  • AZT Buchari, F Aprilianty. "The Influence of Customer's Brand Experience of Chatime X BT21 Collaboration Towards Brand Loyalty". Asian Journal of Research in Business and Management, Vol. 4, No. 3, 2022, 296‑306.
  • F Aprilianty. "The impact buy now pay later feature towards online buying decision in e-commerce Indonesia". International Journal of Business and Technology Management, Vol. 4, No. 3, 2022, 155‑162.
  • NP Fuadu, F Aprilianty. "Developing Marketing Strategies for Cone Ice Cream: A Case Study of Brand X Ice Cream Indonesia". Asian Journal of Entrepreneurship, Vol. 3, No. 3, 2022, 23‑39.
  • A Shahisa, F Aprilianty. "The Effect of Gojek's Gamification Strategy (GoClub) Towards Customer Loyalty". Asian Journal of Research in Business and Management, Vol. 4, No. 3, 2022, 214‑228.
  • C Dwiputri, F Aprilianty. "The Impact of the Collaboration Between UNIQLO and Japanese Anime/Manga for its UT Collection Towards Brand Loyalty in Indonesia". Asian Journal of Research in Business and Management, Vol. 4, No. 3, 2022, 273‑282.
  • D Natiqa, N Kusumawati, F Aprilianty. "The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands". 2022.
  • MA Ramdani, PF Belgiawan, F Aprilianty, MS Purwanegara. "Consumer perception and the evaluation to adopt augmented reality in furniture retail mobile application". Binus Business Review, Vol. 13, No. 1, 2022, 41‑56.
  • MR Nurbatin, F Aprilianty. "The Effect of Korean Brand Ambassador Towards Luxury Brand Purchase Intention". Journal of Business and Management, Vol. 11, No. 3, 2022.
  • BE Hadeli, F Aprilianty. "The Impact of Green Marketing On Consumers' Green Purchase Intention In Fast Fashion Industry: Case Of Uniqlo Indonesia". Journal of Business and Management, Vol. 11, No. 2, 2022.
  • AF Dewi, F Aprilianty. "The Influence of Tiktok Shop on Increasing Customer Purchase Intention Of Beauty Products". Journal of Business and Management, Vol. 11, No. 3, 2022. 17. AZ Adiratna, F Aprilianty. "Business Plan Of Smart Pharmacy". Journal of Business and Management, Vol. 12, No. 1, 2023.
  • K Maharani, F Aprilianty. "The Impact of Fashion x Culinary Co-Branding on Customer Evaluation". Journal Integration of Management Studies, Vol. 1, No. 2, 2023, 158‑166.
  • RD Soempeno, F Aprilianty. "Developing Effective Marketing Strategies for Herviolet After COVID-19 Pandemic: A Case Study of Herviolet". Journal of Consumer Studies and Applied Marketing, Vol. 1, No. 2, 2023, 117‑123
  • GCF Nathania, F Aprilianty. "The Effects Of Fan Activity And Views On Purchase Decision In The Genshin Impact Fanwork Market: a Literature Synthesis". Journal of Consumer Studies and Applied Marketing, Vol. 1, No. 1, 2023, 21‑27.
  • V Kwan, F Aprilianty. "Developing Marketing Strategy for Used Car Business Post Pandemic: Case Study of Mobil88 Semarang". Journal of Consumer Studies and Applied Marketing, Vol. 1, No. 1, 2023, 11‑20.
  • S Qotrunnada, F Aprilianty. "The Influence of Customers' Trust To Permission E-mail Marketing Acceptance And Purchase Intention of Online Paid Course". Journal of Consumer Studies and Applied Marketing, Vol. 2, No. 1, 2024, 1‑10.
  • AS Witono, F Aprilianty. "The impact of skincare short video promotion at tiktok for you page (fyp) to the skincare product purchase decision". El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, Vol. 5, No. 8, 2024, 3687‑3708
  • P Diandra, F Aprilianty. "The Impact of Greenwashing Towards Brand Trust and Brand Loyalty: A Study of Nike Move to Zero Initiatives". Mandalika Journal of Business and Management Studies, Vol. 2, No. 2, 2024, 85‑114.
  • P Diandra, F Aprilianty. "The Impact of Greenwashing Towards Brand Trust and Brand Loyalty: A Study of Nike Move to Zero Initiatives". Mandalika Journal of Business and Management Studies, Vol. 2, No. 2, 2024, 85‑114.
  • Y Seo, K Yamaguchi, F Aprilianty, NP Martono. "Cultural familiarity and religious adherence: exploring Muslim consumers' willingness to purchase halal food from non-Islamic countries–a case study of Japan". Journal of Islamic Marketing, 2025.
  • MS Purwanegara, NA Windasari, HF Perdhana, MFR Ashadi, F Aprilianty. "Improving gastro-tourism experience through 3d virtual attractions: evidence from tourists' self-reported and neurophysiological responses". Journal of Hospitality and Tourism Technology, Vol. 16, No. 2, 2025, 229‑246.
  • NA Windasari, F Aprilianty, DJ Ovani. "Smart Retail Using Electronic Shelf Label (ESL): From Customer Well‐Being to Posttransaction Shopping Experience Across Gender". Human Behavior and Emerging Technologies, Vol. 2025, No. 1, 2025, 3237727.
  • R Thalia, F Aprilianty. "Developing Effective User Acquisition Strategies for The Early Stages of The Socles App". Mandalika Journal of Business and Management Studies, Vol. 3, No. 1, 2025, 37‑45
  • BOOK CHAPTER: Fitri Aprilianty, Masakazu Takahashi, Yoshiyuki Matsuura, and Jotham Martin Wambi. "Transforming Ageing Healthcare: AI in Wearable Health Monitoring Technology". In Digital Transformation in Healthcare Systems for Patient Care. Springer, 2025. ISBN: 978-3-031-95043-8.
  • BOOK CHAPTER: Fitri Aprilianty. "The Evolution of Artificial Intelligence (AI): Investigating Connections to the Hospitality and Tourism Industry Over Time". In The Role of Artificial Intelligence in the Tourism and Hospitality Sector. Routledge, 2025. ISBN: 978-1-032-89885-8.
  • BOOK CHAPTER: Fitri Aprilianty, Masakazu Takahashi, and Yoshiyuki Matsuura. "Exploring Knowledge & Technology Landscape of AI and Neurotechnology: A Bibliometric and Patent Analysis". In Knowledge Management in Organisations. Springer, 2025. ISBN: 978-3-031-95900-4.
  • INTERNATIONAL CONFERENCE: Fitri Aprilianty, Masakazu Takahashi, Sadahiro Hirokazu, Ayumi Omuro. "Optimized Machine Learning Model for Carotid Atherosclerosis Classification on Doppler Ultrasound Features". KES-InMed (Innovation in Medicine and Healthcare) 2025, Solin, Croatia, June 25-27, 2025.
  • INTERNATIONAL CONFERENCE: Fitri Aprilianty, Masakazu Takahashi, Yoshiyuki Matsuura. "Towards Building Knowledge Synthesis of Neurotechnology from the Public Information". 19th International Conference on Knowledge Management in Organisations (KMO 2025), Kota Kinabalu, Malaysia, August 4-7, 2025.
  • INTERNATIONAL CONFERENCE: Fitri Aprilianty, Masakazu Takahashi, Ayumi Omuro, Sadahiro Hirokazu. "Optimized Machine Learning Models to Enhance Aortic Stenosis Severity Classification". 29th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2025), Osaka, Japan, September 10-12, 2025.
  • INTERNATIONAL CONFERENCE: Fitri Aprilianty, Masakazu Takahashi, Yoshiyuki Matsuura. "Bridging Brains and Bots: The Impact of AI on Neuromarketing". 28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024), Seville, Spain, November 11-13, 2024.
  • INTERNATIONAL CONFERENCE: Fitri Aprilianty, Mustika Sufiati Purwanegara, Nila Armelia Windasari. "Using electroencephalogram (EEG) to understand the effect of emotions on sustainable tourism visit intention". Global Marketing Conference, Seoul, July 20-23, 2023.

Industry & Policy Engagement

  • Rural Area Planning Evaluation Development, Ministry of Villages (KEMENDESA), 2015.
  • Feasibility Study and Basic Engineering Design for Railway Line Reactivation in West Java, 2018.
  • WIUPK and WIUP Valuation for PT. ANTAM Tbk., 2023.
  • Developing Inclusive Business Ecosystems for West Java Cooperatives and SME (ecobiz.sbm.itb.ac.id). HAKI (EC00202478665, 6 Agustus 2024)
  • Business Incubator Training, Politeknik ATK Yogyakarta
  • Strategic Consultative Selling Training, Leadership Academy Jasa Raharja
  • Expert Mentoring in Pricing Strategy, MDI Ventures – Indigo
  • Business Strategy Training for 2,700 Cooperatives and SMEs in West Java
  • New Framework for The Utilisation of Space Technology: Effective Collaboration amongst Industry, Academia, and Government to Contribute to ASEAN`s Socio-Economic Development. 2025