Ilma Aulia Zaim, Ph.D., is an Assistant Professor at the School of Business and Management, Bandung Institute of Technology (SBM ITB). She teaches and supervises students across undergraduate, master’s, and doctoral programs, while actively advancing research and consultancy in brand and marketing management, integrated marketing communications, tourism destination image, and visual communication—bridging scholarly insights with practical applications. Previously, as an appointed Lecturer at Middlesex University London, Ilma designed and delivered innovative courses such as Creative Branding in Tourism and contributed to international book chapters and journal publications. She holds a Ph.D. in Business (Tourism Marketing) from Middlesex University London, a Master of Science in Management (Marketing), and a Bachelor of Design in Visual Communication Design with Cum Laude, both from ITB. Earlier in her professional career, she spent over 5 years shaping regional product strategy at Honda R&D Southeast Asia Co., Ltd., and was also involved in creative campaign productions for global brands at LOWE Indonesia.

Ilma has beyond 10 years of consultancy experience and providing executive educations to organizations such as Bappenas, PLN, InJourney, PT KAI, Pertamina Patra Niaga, Otorita Ibu Kota Nusantara, the United Nations- International Labour Organization, and the West Java Provincial Government. She is also an active speaker, moderator, and mentor in public forums and initiatives that support education, tourism development, and the creative economy. Through her interdisciplinary expertise, Ilma continues to integrate design, marketing, and research to empower businesses, communities, and the tourism industry in navigating digital transformation and global competition.