Profile
N. Nurlaela Arief or well known as Lala Arief is an Indonesian Public Relations (PR) practitioners that shifted to become an academician. Formerly she is Head of Corporate Communications of Bio Farma – Indonesia, a state-owned enterprise, a Biotech, currently developing into a Life Science Company.
During her professional career for more than 20 years, she has taken various structural and strategical positions such as Corporate Communication, Public Relations, Training & Human Resources Manager, Industrial Relations & HR Services, HR Information System and Corporate Secretary team.
She completed her Bachelor degree in the Faculty of Economics, majoring in Human Resource Management, Padjajaran University. She continued to Master of Business Administration, SBM-ITB. Furthermore, she graduated from Doctoral of Communication Science, of Padjadjaran University - Indonesia.
During January-March 2003, she completed the course of English Communication for Special Purposes at Nanyang Polytechic Singapore, sponsored by the Ministry of Foreign Affairs Singapore.
She is also actively involved in both Indonesia and International organizations, such as in Global Reporting Initiative (GRI) as a member. Also, she was an Indonesia delegation of UNESCO Global Geopark Conference in the UK In 2018. She has attended and presented in World Public Relations Forum 2018 in Oslo-Norway; in 2016 she attended and presented in ASEAN PR Conference held by Global Alliance and ASEAN PR Network. She has a certification and Accredited PR Practitioner (MIPR) from Perhumas Indonesia and London School of Public Relations; Certified in Sustainability Reporting Specialist from NCSR and GRI.
She has received some achievements such as 50 of the best Indonesia PR (2019), The best spokesperson for Pharma (2019), Insan PR Indonesia (2016), Tokoh PR Inspirational (Inspirational PR Figure) 2015, and the Best Public Relations Manager 2014 of BUMN, the best of Secretary Award in Asia Pacific (Mumbai-India, 2006).
Besides as practitioners, she dedicated to professional organization and community development, she trusted to become the Chairperson for Regional and Social of FHBUMN (2016-2018), and also as the Chairperson for PERHUMAS Indonesia for Bandung-West Java Chapter (2015-2017) and 2017-2020.
She is the author of books : Public Relations in the era of Artificial Intelligence, how big data and AI revolutionize communication profession, Corporate Communication, writing some of book chapters, an opinion in National Media, and popular and academic journal articles.
Teaching
MB1101 - Introduction to BusinessMB1102 - Experience Based Management Learning
MB2002 - Business Communication & Negotiation
MB2003 - Business Communication
MB2003 - Environmental Management System
MB2102 - Business Communication
MB3001 - Environmental Management System
MB3002 - Community Project
MB4025 - Intercultural Communication and Conflict Management
MB4063 - Intercultural Communication and Conflict Management
MB6019 - Special Topics in Management
MB6040 - Intercultural and Conflict Management
MB8010 - Advanced Research in People and Knowledge Management
MK4101 - Environmental Management System
MM5001 - Business Ethics, Law and Sustainability
MM5003 - Organizational Behaviour and Managing People
MM5008 - Business Ethics, Law and Sustainability
MM5009 - Business Ethics, Law and Sustainability
MM6013 - Business Leadership
MM6026 - Business Leadership
MM6029 - Intercultural Communication and Conflict Management
MM6031 - Branding and Marketing Communication
MM6037 - Consumer Behavior
MM6075 - Industry-Based Learning
| 2018 | Doctor (Research) in Communication Science Universitas Padjadjaran, Indonesia |
| 2013 | Master in Business Administration Institut Teknologi Bandung , Indonesia |
| 2006 | Bachelor in Economics Universitas Padjadjaran, Indonesia |
| 2014 - Present | Certified Sustainability Reporting Spesialist Issued by NCSR |
| 2013 - 2016 | Chair Public Relations Perhimpunan Hubungan Masyarakat Indonesia |
| 2011 - 2019 | General Manager / Manager Corporate Communication PT Bio Farma Persero |
| 2007 - 2011 | General Manager / Manager Human Resources Development PT Bio Farma Persero |
| 1997 - 2006 | Supervisor Corporate Secretary PT Bio Farma Persero |
| 2023 | Model Ecosystem of Share Value untuk Citarum Harum: Sebuah Pendekatan CSR dengan konsep Kolaborasi Berbagi Manfaat untuk mengembalikan fungsi sungai Citarum Internal level research award/sponsorship granted by ITB |
| 2023 | Customer Perceptions on Halal-Sustainable Communication in Biotech Company: A comparative Research Analysis in Indonesia & Malaysia Internal level research award/sponsorship granted by ITB |
| 2023 | Kegiatan Konsultasi Employer Branding Untuk Perusahaan ICT dan Organisasi Nirlaba Bidang Lingkungan: Pendekatan Lintas Budaya Internal level research award/sponsorship granted by ITB |
| 2022 | Comparative Analysis in Indonesia & Australia: The impact of Spokesperson of Health Authorities during Covid-19 Pandemic International level research award/sponsorship granted by ITB |
| 2022 | The Influence of Chatbot Anthropomorphic Design on Customer Experience: Experimental Studies in Indonesia and Australia Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2021 | The Bio-based Learning Experiences Optimizing Storytelling Approach for Urban Youth Internal level research award/sponsorship granted by Institut Teknologi Bandung |
| 2025 | Stakeholders and issue management utilization in mining industry: Case study warehouse PT Freeport Indonesia Jaisyalmatin Pribadi,Neneng Nurlaela Arief. Indonesian Journal of Multidisciplinary Science. Vol. 3 No. 5 (2024). |
| 2024 | CULTIVATING ORGANIZATION EXCELLENCE: A PROPOSED CONCEPTUAL FOR ALIGNING PERFORMANCE MANAGEMENT SYSTEMS WITH CORPORATE CULTURE DEVELOPMENT IN THE MINING INDUSTRY Iyas Kusnadi,Iyas Kusnadi,Aurik Gustomo,Aurik Gustomo,Neneng Nurlaela Arief,Neneng Nurlaela Arief. Revista de Gestao Social e Ambiental. Vol. 18 No. 3 (2024). |
| 2024 | The Factors Affecting Continuance Intention of ChatGPT as An AI Chatbot in Indonesia Rivan Andriawan Mahury,Neneng Nurlaela Arief. Social Science Studies. Vol. 4 No. 2 (2024). |
| 2024 | Digital Marketing Strategy Formulation For Distributor-Based Company Using Digital Customer Journey Approach (Study Case: PT Barca Trios Chemindo) Naufal Afaf,Neneng Nurlaela Arief,Iwan Setiawan. Journal of Economic, Bussines and Accounting (COSTING). Vol. 7 No. 3 (2024). |
| 2024 | Usulan Employer Branding Dengan Pendekatan Corporate Social Responsibility Untuk Meningkatkan Keterlibatan Karyawan Nabilla Vynka Fakhira,Neneng Nurlaela Arief. Jurnal Mirai Management. Vol. 9 No. 1 (2024). |
| 2024 | Design Transformation of The Industrial Relations Peace : Towards A Prosperous, Harmonious and Fair Work Relations Model In The Karawang Industry Fachmie Fardan Trikora Putra,Neneng Nurlaela Arief. Return : Study of Management, Economic and Business. Vol. 3 No. 7 (2024). |
| 2024 | Analysis on the Influence of Employer Branding Strategies with the Desires of Generation Z to Attract Potential Talent in the Start-Up Company: A Case Study of Andalin Fahreza Ferdian Adyaksa,Neneng Nurlaela Arief. Devotion : Journal of Research and Community Service. Vol. 5 No. 9 (2024). |
| 2023 | Creating Shared Value in Upstream Oil and Gas Company and Community: A Case Study of CSR Implementation in PT Pertamina EP Tarakan Field Isrianto kurniawan,Neneng Nurlaela Arief. -. Vol. 8 No. 4 (2023). |
| 2023 | Integrated Marketing Communication Strategy for Cosmetic Retail Company: a Study of New Central Palu Anastasia Gabriela Liem,Neneng Nurlaela Arief. Journal of Economic and Business UBS. Vol. 12 No. 1 (2023). |
| 2023 | Usulan Desain Organisasi Baru dalam Bisnis Keluarga untuk Keberlanjutan Bisnis (Studi Kasus: XYZ Garment) Tara Armani,Neneng Nurlaela Arief. -. Vol 12, No 1 (2023). |
| 2023 | Comparative analysis of health authorities’ spokespersons and health influencers during the COVID-19 pandemic Neneng Nurlaela Arief,Andika Putra Pratama,Vinka Amalia Hasta Barata,Nyayu Lathifah Tirdasari,dr. Dicky Budiman. F1000 Research. 12-90-2023. |
| 2023 | Proposed Employee Retention Strategy as the Form of Employer Branding in an Educational Startup (Case: Vokraf) Aprivisi Ewa Abbas,Neneng Nurlaela Arief. International Journal of Current Science Research and Review. Vol. 6 No. 7 (2023). |
| 2022 | Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company Muthya Islamiaty,Neneng Nurlaela Arief,Khrisna Ariyanto. -. Vol. 7 No. 2 (2022). |
| 2022 | Sustainability Communication through Bio-Based Experiential Learning Neneng Nurlaela Arief,Melia Famiola,Andika Pratama Putra,Prameshwara Anggahegari,Aghnia Nadhira Aliya Putri. -. Vol.14 No.9 (2022). |
| 2022 | Pharma 4.0: analysis on core competence and digital levelling implementation in pharmaceutical industry in Indonesia Neneng Nurlaela Arief,Aurik Gustomo,M. Rahman Roestam,Aghnia Nadhira AliyaPutri,Muthya Islamiaty. Heliyon. Vol 8 Issue 8. |
| 2022 | Employee influencer management: evidence from state-owned enterprises in Indonesia Neneng Nurlaela Arief,Anne Gregory,Aria Bayu Pangestu,Dany Muhammad Athory Ramdlany,I Made Ariya Sanjaya. Journal of Communication Management. 26/2. |
| 2021 | Developing a model for digital adoption in family business: A proposed research framework Nyayu Lathifah Tirdasari,Wawan Dhewanto,Neneng Nurlaela Arief. European Journal of Information Systems. Vol 30 Issue 6. |
| 2021 | ASSESSING COMPETENCY AND SUB-COMPETENCY FOR PHARMACEUTICAL 4.0 – A DELPHI STUDY Aghnia Nadhira Aliya Putri,Neneng Nurlaela Arief,Aurik Gustomo,M. Rahman Roestam. Polish Journal of Management Studies. Vol. 23 No. 2 (2021). |
| 2021 | Factors influencing COVID-19 vaccine acceptance in Indonesia: an adoption of Technology Acceptance Model Taufik Faturohman,Giofella Adesta N.K.,Harapan Harapan,Datin Sri Prof. Dr. Suhaiza Hanim binti Dato Mohamad Zailani,Raden Aswin Rahadi,Neneng Nurlaela Arief. F1000 Research. Vol. 10 No.2 (2021). |
| 2021 | Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective Neneng Nurlaela Arief,Aria Bayu Pangestu. Journal of Creative Communications. 2021. |
| 2021 | Assessing competency and sub-competency for pharmaceutical 4.0-a Delphi study Aghnia Nadhira Aliya Putri,Neneng Nurlaela Arief,Aurik Gustomo,M. Rahman Roestam. Polish Journal of Management Studies. Vol 23 No 2 (2021). |
| 2020 | Evaluating implementation of a CSR program for Sustainable Tourism Development in Indonesia: A case study of Global Geopark Ciletuh Neneng Nurlaela Arief,,M. Rahman Roestan,Zaki Zakaria,Melia Famiola. African Journal of Hospitality, Tourism and Leisure. GCBSS Special Edition (2019). |
| 2020 | Analyzing the Impact of Big Data and Artificial Intelligence on the Communications Profession: A Case Study on Public Relations (PR) Practitioners in Indonesia Neneng Nurlaela Arief,Aurik Gustomo. International Journal on Advanced Science, Engineering and Information Technology. Vol 10 (2020). |
| 2019 | The role of Ulama (Islamic religious leaders) in countering anti-vaccination rhetoric in Indonesia Neneng Nurlaela Arief,siti Karlinah, Pad. Journal of Asian Pacific Communication. 29/1. |
| 2019 | Kompetensi Baru Public Relations (PR) Pada Era Artificial Intelligence Case Study Praktisi PR di Indonesia Neneng Nurlaela Arief,Muhammad Arkan Ariel Saputra. -. Vol. 2 No. 1 (2019). |
| 2019 | Counterfeit Vaccine in Indonesia:Managing the Issue in Media Neneng Nurlaela Arief,siti Karlinah, Pad,Yanti Setianti,Sri Susilawati. Journal of Communication Management. 22/4. |
| 2019 | Kompetensi Baru Public Relations (PR) Pada Era Artificial Intelligence Neneng Nurlaela Arief,M.Arkan Ariel Saputra. Jurnal Sistem Cerdas. 2/1. |
| 2022 | Digital Adoption in The Family Business: A State-of-the-art Review Nyayu Lathifah Tirdasari,Wawan Dhewanto,Neneng Nurlaela Arief. Proceedings of the 17th European Conference on Innovation and Entrepreneurship |
| 2021 | The Bio-Based Learning Experiences optimizing Storytelling Approach for Kids Case Study Teras Hijau Project, Bandung, Indonesia Neneng Nurlaela Arief,Melia Famiola,Andika Putra Pratama,Prameshwara Anggahegari,Aghnia Nadhira Aliya Putri. Global Conference on Business and Social Sciences |
| 2018 | Parent Trust on the Immunization Program: Media Coverage over Counterfeit Vaccine in Indonesia Neneng Nurlaela Arief,siti Karlinah, Pad. The 3rd International Conference on Transformation in Communication (ICoTiC ) |
| 2022 | Corporate Social Responsibiity - The institutional and Cultural Challenges of Corporate Social Responsibility: A Case Study in Indonesia - The institutional and Cultural Challenges of Corporate Social Responsibility: A Case Study in Indonesia - The institutional and Cultural Challenges of Corporate Social Responsibility: A Case Study in Indonesia Melia Famiola,Bambang Rudito,Prameshwara Anggahegari,Neneng Nurlaela Arief. Chapter in Research Book |
| 2020 | Vaksin & Harapan Baru Neneng Nurlaela Arief. Article in Popular Media |
| 2019 | Public Relations in the era of Artificial Intelligence, Bagaimana Big Data dan AI merevolusi dunia PR Neneng Nurlaela Arief. Textbooks |
| 2021 | Peningkatan Kapasitas Komite dan Komisaris PT Trans Jakarta Bidang Public Relations Training for Goverment Institutions provided by SBM ITB Jakarta |
| 2021 | ICT EE 2 BATCH 4 Training for Goverment Institutions provided by SBM |
| 2019 | Publikasi Jurnal Ilmiah International Bereputasi Universitas Padjadjaran |
| 2019 | Coaching The Strategy of Communication and PR for Startup company CRP Group (PT Cita Rasa) the owner of Warunk Upnormal, Bakso Budjangan) |
| 2019 | Sharing Experience: Menata kuliah by Research Preparation for Student of Doctor of Communication Universitas Padjadjaran |
| 2019 | Narasumber Badan Pengembangan Sumber Daya Manusia (BPSDM) BPSDM Pemerintah Provinsi Jawa Barat |
| 2019 | Seminar Komunikasi Masa Depan PR di era Revolusi Industri 4.0 Universitas Muhammadiyah Jakarta |
| 2019 | Konvensi Nasional Humas 2019 Perhimpunan Humas Indonesia (Perhumas) |
| 2020 | Marketing Communication in the covid-19 era Farmasetika Majalah & Entalfi Institute |
| 2020 | Leadership Communication during Covid-19 GGF |
| 2020 | Komunikasi Marketing Digital Entalpi Institute |
| 2019 | SEMINAR PUBLIC RELATIONS BEST PRACTICES IN INDUSTRY ERA 4.0 PERHUMAS |
| 2020 | PERAN PR DALAM MENGGAUNGKAN GERAKAN FILANTROPI PADA MASA PANDEMI COVID-19 DI ERA ARTIFICIAL INTELLIGENCE Lembaga Amil Zakat Muhammadiyah |
| 2020 | Menjadi Bagian Dari Solusi Bangsa di Tengah Pandemik COVID-19 dan Memasuki Era New Normal "Menjadi UMKM Inovatif dan Produktif di Era New Normal" UNPAS |
| 2020 | Strategy Komunikasi Krisis FIKOM UNPAD Prodi Doktor |
| 2020 | Skenario Komunikasi Menghadapi New Normal Bisnis Indonesia Jawa Barat |
| 2019 | Sharing Experience: Menata Kuliah by Research dan Publikasi Jurnal Internasional Bereputasi UNPAD FIKOM Pascasarjana |
| 2019 | PR for Start-Up Company Halofina |