Nurrani Kusumawati is a full-time lecturer at the School of Business and Management, Institut Teknologi Bandung (SBM-ITB), Indonesia, where she teaches courses in International Business, Marketing, Integrated Business in Asia, and Brand Management. She is currently pursuing her PhD in Management and International Business at the University of Auckland, New Zealand.

Her doctoral research focuses on the internationalisation of Indonesian craft SMEs through digital platforms under geopolitical tensions, especially within the U.S.–China digital rivalry. She examines how geopolitical shocks influence platform governance, shape the sequencing of platform and market selection, and affect SME strategies in cross-border e-commerce.

Her research interests lie at the intersection of international business and marketing, with particular attention to SMEs, digital platforms, and the ways in which global dynamics reshape business strategies in emerging economies.