Faculty Member
Bayuningrat Hardjakaprabon
Entrepreneurship and Technology Management (ETM)
Expertise
Design Thinking, Business Model Innovation, Business Initiation, Creativity and Innovation
2001
Interior Design, Institut Teknologi Bandung
2006
Master of Business Administration Institut Teknologi Bandung

Profile

Bayu is a member of the Entrepreneurship and Technology Management Interest Group at SBM ITB. His research interests include Design Thinking, Business Model Innovation, Creative and Cultural Entrepreneurship, Micro and Small Medium Enterprises, as well as Community Empowerment.

As the Head of Communication, Admission, and Industry Relations at SBM ITB, Bayu leads initiatives to enhance institutional branding, foster strategic industry partnerships, and support student admissions. His work involves planning, executing, and evaluating programs that strengthen the school’s position as a leader in entrepreneurial education while ensuring seamless collaboration with stakeholders.

With almost two years of experience as an Academic Quality Assurance Officer at SBM ITB, I focus on maintaining academic excellence for the Undergraduate Entrepreneurship Program. By integrating entrepreneurial competencies, aligning curricula with global standards, and fostering industry connections, his efforts contribute to creating a dynamic learning environment. Dedicated to empowering future leaders, he brings a collaborative and innovation-driven approach to higher education.

Grants, Projects & Achievements

    Publications

    • Journal: Leadership Dynamics for Sustainable Entrepreneurship: Driving Innovation in Business Models
    • Journal: Charting the Future of K-Pop: Navigating Globalization, Technological Innovations, and Cultural Dynamics in the Next Five Years
    • Book Chapter: Cross-Cultural Negotiation and Communication - International Business
    • Book Chapter: Business Financing - Introduction to Business
    • Book Chapter: Market Demand Analysis - Product Development Strategy

    Industry & Policy Engagement

    • Consultancy Experience: - Entrepreneurship Curriculum Development for Universitas Muhammadiyah Purwokerto
    • Policy Papers: - The Role of Philanthropic Institutions in Indonesia’s Economic Empowerment Landscape 2025
    • Collaborative Projects - Creative City Development: Kota Ternate, 2024
    • Study of Roadmap for Development of Small and Medium Industry Centers (Sentra IKM) Based on Supply Chain in Central Kalimantan Regional Development Planning, Research and Innovation Agency of Central Kalimantan Province, 2025
    • Training - Bank Indonesia SESMUBI - Batch 13 2025
    • Training - SME Business Coaching Tasikmalaya
    • Training - SME Public Policy Leadership Training: Agency for Training and Human Resource Development, 2025