Admission
Faculty Member
Santi Novani
Decision Making and Strategic Negotiation (DMSN)
Expertise
Service Systems Science, Co-creation Platform, Soft Systems Approach, Modeling and Simulation
2000
B. Science in Mathematics, Padjadjaran University
2005
Master of Engineering, Industrial Management Engineering, Institut Teknologi Bandung
2013
PhD in Value and Decision Science, Minor in Service Science, Tokyo Institute of Technology
  • snovani@itb.ac.id
  • snovani@sbm-itb.ac.id
  • Ganesha ITB

Profile

Santi received her Bachelor of Science degree on Mathematic from Padjadjaran University, Bandung in 2000. From 2000 to 2008 she worked at private university in Bandung. From 2004 up to 2008 she joints as research assistant and part time tutor of interest group Decision Making and Strategic Negotiation. From 2008 up to now she is a lecturer at School of Business and Management ITB. She earned Master of Engineering in Industrial Engineering and Management Department, ITB in 2005. Her master thesis investigated the development of Adaptive Learning Model of Hypergame in Hierarchical Organization. In 2013, she got Doctoral degree from Tokyo Institute of Technology, Department of Value and Decision Science supervised by Prof. Kyoichi Kijima. Her interest research is Value Co-creation in Service System using Modeling, Simulation, advanced statistics and soft system approach. Currently, she actives as a Secretary of Entrepreneurship and Business Incubation at Innovation and Entrepreneurship Institution, ITB. She has several international publications, including Journal Systems Research and Behavioral Sciences, Wiley & Son. She had presented several papers in International Seminars at Sweden, Canada, US, Malaysia, China, Japan and Indonesia. She has also as a member of project, including research Award from 2005 by JSPS, DIKTI, Asahi Glass, IVLP Meridien US and LPPM ITB.

Grants, Projects & Achievements

  • Research Grants from Asahi Glass Foundation, 2025, Soft Systems Thinking in Strategic Empowerment of Creative Economy by utilizing Indigenous Intellectual Property through Service Science Perspective: Case of Palu City, Central Sulawesi
  • Research Grants from IVLP Impact Awards, 2018, Meridian International Center , ESC4PE ITB : Entrepreneurship Summer Camp For Problem-Based Learning Education ITB
  • Research Grants from Asahi Glass Foundation, 2023, How Collaboration Promotes the Circular Economy using Service Science Lens: Combining Soft andHard System Methodology (Case Study: Food and Beverage in Indonesia)
  • Research Grants from ITB, Peningkatan Penerimaan Teknologi Aplikasi Mobile iPOSYANDU oleh Kader Kesehatan: Perspektif Service Science.
  • Employee of the Year SBM ITB, 2019
  • Penghargaan ITB Bidang Karya Inovasi, 2020

Publications

  • Tourism entrepreneurship research: a mixed embeddedness approach, S. Manalu, T. Simatupang, S. Novani, Cogent Business & Management 11 (1), 2418421.
  • Improvizing West Java MSMEs Using Quality Service Gaps Model, AFH Putri, S Novani, BASKARA: Journal of Business and Entrepreneurship 7 (1), 132-143.
  • The Exploration of Entrepreneurial Activities and Innovation in Pangandaran Tourism Area, West Java, Indonesia: Service Science Perspective, K Kijima, S Novani, I Rasyid, S Nuraeni, Social Decision Systems Science: Theory and Applications in Southeast Asia
  • Promoting Value Co-Creation in Food Security in Indonesia with the Lens of Service-Dominant Logic: A Social Network Analysis, V Hasyimi, US Putro, S Novani, A Hendriyadi, Social Decision Systems Science: Theory and Applications in Southeast Asia.
  • How Is the Impact of Value Co-Creation and Product Innovation on Micro, Small, and Medium Enterprises (MSMEs) Performance During the Time Crises in Indonesia, S Novani, F Rahmawati, Social Decision Systems Science: Theory and Applications in Southeast Asia.
  • Reducing Prevalence of Undernourishment Population in Indonesia: System Dynamics Approach, M. Siallagan, US Putro, A Hendriyadi, S Novani, Social Decision Systems Science: Theory and Applications in Southeast Asia.
  • Co-creation of Collective Values: Nurturing Thriving Rural Entrepreneurship., BAsmit, TM Simatupang, B Rudito, S Novani, Indonesian Journal of Business & Entrepreunership 10 (3).
  • Embracing Circular Economy Principles: How Indonesian MSMEs Food Services Drive Sustainability Through Local Sourcing, D. Rahmawati, S Novani, Economics and Business Quarterly Reviews 7 (2).
  • Reinventing sustainable food security: A problem structuring method, US Putro, S Novani, A Hendriadi, AIP Conference Proceedings 3109 (1).
  • Critical Success Factors and Agile Transformation Framework in Oil and Gas Company Operations., S. Darusulistyo, D Wibisono, H Wandebori, S Novani, R Kencanasari, Grey Journal (TGJ) 20 (1).
  • Data Analytics for Decision-Making in Evaluating the Top-Performing Product and Developing Sales Forecasting Model in an Oil Service Company, R Saputro, S. Novani, International Journal of Current Science Research and Review 7 (02).
  • Uncovering the building blocks of rural entrepreneurship: A comprehensive framework for mapping the components of rural entrepreneurial ecosystems, B Asmit, TM Simatupang, B Rudito, S Novani, Heliyon 10 (1).
  • Social Decision Systems Science: Theory and Applications in Southeast Asia, S Novani, US Putro, K.Kijima, P. Hermawan, Springer Nature.
  • Decision Analysis to Avoid Unplanned Shutdown and Catastrophic Failure Due to Sour Crude Oil Processing in Crude Distillation Unit (CDU), Y Karnosaputra, S Novani, Journal of Integrated System 6(2), 243-254.
  • Value Co-creation of Food Bank and Stakeholder to Achieve Sustainable NGOs: Agenda for Future Research, Y Shofiyyah, S Novani, International Journal of Entrepreneurship and Sustainability Studies.

Industry & Policy Engagement

  • Facilitator of Leadership Development Program of PLN(Competence Based Learning 1, II and III)
  • Facilitator of Leadership Development Program of PLN(Professional Qualification II and III)
  • Case writer of Pertamina (Pertamina Bina Medica IHC)
  • Trainer of SBM ITB x CCEP Data Analytics and Creative DesignThinking
  • Facilitator of Business Development, PLN (Manager Dasar, Manager Atas)
  • Facilitator of Leadership Development Program of PLN(Executive Education 1, II and III)
  • Research Project on ITB X Grab Ride Hailing Research
  • Research Project on ITB X Denso Ride Hailing
  • Research on ITB X MRT: Model simulation development of Mitigation of Covid-19 Infection in MRT Jakarta
  • Facilitator of Workshop on Science Based Policy Making.
  • Training for Government Institutionsprovided by CCE.
  • Facilitator of Workshop on Mind Map and Multi Criteria Decision Making using Analytical Hierarchy Process.
  • Training for Corporations provided by CCE.
  • Facilitator of Business Statistic.
  • Training for General Public provided by CCE.
  • Facilitator of Integrated Management Development Program - PT Krakatau Steel (Persero) Tbk.
  • Training for Corporations provided by CCE SBM ITB.
  • Facilitator of Management Leadership Development Program - PT ISS Indonesia.
  • Training for Corporations provided by CCE SBM ITB.
  • Facilitator of Management Leadership Development Program - PT ISS Indonesia
  • Training forCorporations provided by CCE SBM ITB.
  • Facilitator of LDP Pelindo 1 - PT Prospero Management.
  • Training for Corporations provided byCCE SBM ITB.
  • Facilitator of Pendidikan Executive Smart City.
  • Training for NGOs provided by Smart City Community.

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