Valuable branding isn’t born from fleeting virality, but rather from strategic clarity, product strength, and the brand’s ability to connect with culture. This is according to Ilham Subandoro, CEO of…
Three speakers from the CFA Society Indonesia highlighted the essential skills for students pursuing careers in the financial industry during a public lecture at SBM ITB, in Bandung (November 28)….
The Indonesian Minister of Higher Education, Science, and Technology, Prof. Brian Yuliarto, emphasized that Indonesia must prepare a generation of leaders capable of transforming global uncertainty into new growth opportunities…
The Minister of Higher Education, Science, and Technology of the Republic of Indonesia, Prof. Brian Yuliarto, stated that the complexity of global challenges demands that Indonesia possess technological excellence and…
The Laboratory of Educational Games (LEG) of SBM ITB, won the Most Interactive Booth award at the PRIMA ITB 2025 Exhibition, held in conjunction with the ITB CEO Summit at…
As a global company, L’Oréal consistently strives to maintain its relevance in local markets by leveraging digital capabilities, data, and a consumer-centric approach. The company emphasizes a diverse brand portfolio…
Branding isn’t just about visuals, campaigns, or beautiful copywriting. However, reality shows the opposite. “If it doesn’t ultimately generate profits or sales, the branding strategy must be recalibrated,” said Mario…
As part of SBM ITB’s commitment to developing innovative and entrepreneurial leaders, all SBM ’28 students are required to complete the Introduction to Business course. Through a semester of hard…
Pitching is not only about selling an idea; it’s also about building trust. This was the key message from Tiar N. Karbala, an alumnus of SBM ITB. He currently serves…
The Dean of SBM ITB, Aurik Gustomo, has been unanimously elected as Chair of the National Executive Board (Dewan Pengurus Nasional/DPN) of the Indonesian Association of Faculties of Economics and…
SBM ITB has completed a technology-oriented community service program titled “Mangrove-Based Big Data Analytics Platform” in Pengudang Village, Bintan, Riau Islands, since last October. The program was led by Meditya…
Collaboration is no longer just a trend but a reality, driven by the sharing economy. In the next 12 months, the most significant opportunity for alumni of SBM ITB, lies…
