- About SBM
- Academic Program
Dr. Pennoh Philips Kembaren has successfully defended his thesis about how design-driven innovation taken place in Indonesian context on Friday October 31 in 2014. Design-driven innovation is coined by Roberto Verganti. He defined design driven innovation as an approach that describes how to design an innovation that provides the customer with a new meaning. Design-driven innovation opens the way to compete by radically innovating the meaning of products. Verganti extends the idea of Peter Drucker that emphasizes the nature of business consists of marketing and innovation. Creative-preneurs with design-driven innovation consider design thinking in the context of innovation. The recipe for DDI is the selection and engagement of interpreters. Verganti explains: “successful design-driven organizations follow a strategy and a process that leverage the rich and multifaceted network of a firm’s outsiders, looking beyond customers to those “interpreters”- such as scientists, customers, suppliers, intermediaries, designers, artists – who deeply understand and shape the markets they work in.” Many examples from market places have applied this new concept such as Nintendo and the Alessi Bird Kettle. Read more
To know about human resource management in one of MNC in Indonesia, MBA ITB YP 50A held company visit to PT. Tirta Investama (Danone Aqua) in Subang, West Java on Friday, October 24, 2014. This company visit became the part of People in Organization class. PT. Tirta Investama was one of company in Indonesia which produced one of the most famous drinking water brand in Indonesia, Aqua. This company visit was accompanied by Mr. Arief, one of HR lecturer at SBM ITB.
The trip was started at 7.00 AM and took 1,5 hours to arrive. After arriving, all the students were briefed shortly about the rules by the staffs. Then, the students conducted plant tour accompanied by the staffs. Read more
University of Toulouse is one of the oldest university in Europe, which established since 1229.The university was a consortium of several universities in France.The University of Toulouse having representative office in three countries, Brazil, China and Indonesia (Jakarta). University of Toulouse have 2 (two) schools for business namely Toulouse Business School (TBS) and Institute D’ administration des Entreprises (IAE). These schools have been accredited, program the international AACSB, EQUIS, EPAS, and AMBA).
On Thursday, 23 October 2014 at SBM ITB Bandung Campus, the two parties discussed about the possibilities of further collaboration between. The collaboration proposed to be started in the form of exchange program. Read more