Omnichannel retailing is a strategy that is very popular in the retail industry today. This strategy provides flexibility for consumers to place orders, purchase and take goods. However, companies must obtain complete data before they can implement this strategy properly. Consumer preferences regarding the omnichannel, the impact of the omnichannel strategy on brand image and customer loyalty, psychological and demographic factors that influence channel selection and so on are examples of the data they should know. At present, there is little research on omnichannel retailing in Indonesia so there are opportunities to write publications in international journals considering that Indonesia is a very large retail market. Dr Reza is exploring research collaboration with Danone Indonesia to conduct research in this field.
