Influencers, YouTubers, selebgram, and content creators are new professions since digital media has grown. Many people from all walks of life want to work in this profession. Still, sometimes it feels difficult because there is no basic knowledge, especially for people who are not from communication and creative studies. Together with Alifah Ratu, a YouTuber and influencer, SBM ITB Talks will discuss how Alifah Ratu has built her channel and maintains her followers until now.