It is a concept about something with rules, challenges, and rewards
If we are aware enough, we often use gamification in our daily life. It is just a matter of concept. Have you ever experienced the marketing strategy of a coffee shop that gives a point on every purchase? It is gamification enough!
To increase the fun on routines!
The reason why Aria Bayu is researching things related to gamification lies to its background, as a human resource-focused lecturer at SBM ITB. Dealing with people on daily life made Aria wonders how does gamification actually impact on people’s lives and as a new approach to people. Well, even though there’s not yet the exact answer to gamification purpose, it is made to make the communication even more fun!
It can be done by everyone in anything!
Ever heard or ever experienced a child that was told they can have what they want when they achieved something? Do you know that it is gamification? It helps the child to achieve their goal better, and that’s what the company can do too to their company members or customers! It can literally be implemented by everyone in any part of their life.
Start small, start creative
Not every target can accept gamification well, sometimes it can lead to negative impacts when you do major change without actually making sure that the target is ready for it. According to Aria, you can start to do small on changing into gamification, it doesn’t need to be implemented in a large scale because the result varies by the human’s characteristics. The key is to start small and start creatively.
Check the full version of gamification on Aria Bayu Pangestu perspective as a researcher and young lecturer at SBM ITB in SBM ITB Talks episode 38!