The Greater Hub ITB kicked off its newest season of MSME Coaching Clinic with an opening ceremony for the 2022 batch on Saturday (19/2/2022). Unlike before, in this seventh phase of Coaching Clinic, The Greater Hub collaborated with Shopee to scale up the MSMEs to online business.
This program has three objectives: helping solve MSME problems, especially in management, assisting MSME business development, and opening opportunities for collaboration between MSMEs and ITB MBA students. They act as coaches under the supervision of the incubator director, SBM ITB lecturers, and incubator mentors. The expertise assistance offered includes Marketing, Operations, Financial, and Human Resource Management.
This event started with Dina Dellyana, the Director of The Greater Hub ITB, presenting about the technicalities and mechanisms of the coaching clinic. Activities that will be carried out in this program are daily coaching, monthly classes, legal consultation, and evaluation.
Daily coaching will be held from February 21, 2022, to May 12, 2022, where MSMEs are free to consult their problems with the coaches. This activity is open every Monday to Friday from 3 to 5 pm.
“Every day, there is a team on standby, and MSMEs do not need to worry because our coaches have gone through training to solve the root of the problems MSMEs are facing. Maybe, not all questions can be addressed on-site by the coaches because they have to be escalated; MSMEs might have to wait while the coach consults with their mentors,” said Dina.
The monthly class is a thematic class held in collaboration with Shopee, focusing more on online business development. Some of the materials that will be discussed include online and global marketing opportunities through Shopee Export, the importance of store identity through branding, and how to maximize social media to increase the store traffic. In addition to these classes, advanced classes are available after the Coaching Clinic program. MSMEs taking the class can also join shopee exposure programs, such as Hot Deals, Shopee Select Local, and Kreasi Nusantara.
“Don’t hesitate to ask questions, and most importantly, don’t feel inferior. Here, we are all learning together, starting from the scratch to develop a business. The Shopee team will always be ready to help,” said M. Riva Yozi Pratama, an MSME development specialist and a representative of Shopee.
