Hello, business owners! Do you require additional capital to expand your business? What piques the interest of investors in your startup business?. On this occasion, The Greater Hub invited Raditya Pramana, a Partner at Ventura Discovery, to share his thoughts on a company’s capital from the perspective of an investor on Thursday (7/4/2022)

Radit, also the Investment Manager at Venturra Capital, explained that investors look for three things in every startup. First and foremost, the company has identified the appropriate and specific customer segment. Second, they already have a customer base interested in the product. Finally, the business makes sense and is feasible from both an operational and financial point of view. These three things can be seen in two ways: determining the right persona and making reasonable economic calculations.

“Technically, we can use various tools to help us represent what investors want. Starting with creating personas, mapping consumer journeys, calculating consumer acquisition costs, estimating the lifetime value of a customer, and a variety of other tools,” said the Director of Kairos Society Indonesia.

In addition, Radit answered various questions from participants about capital in various business lines.

“We need to reconsider the nature of every business because each business is unique and faces its own set of challenges. For example, a marriage-related business must maximize profits in only one activity as much as possible. On the other hand, we can refer to the calculation based on the assumption that people buy one to four clothes per year in the fashion industry. It differs from the nature of the grocery business, which has low prices but high-volume transactions,” said the McKinsey & Company Young Leader for Indonesia, Wave 7, Top 10 Finisher, and Forbes Indonesia 30 under 30 in 2020.

In addition, Radit shared a great deal of knowledge about the entrepreneurial journey. If you don’t want to miss out, follow @thegreaterhub on Instagram and http://thegreaterhub.id/contact-us/ to sign up for the newsletter.

Written by Student Reporter (Erwin Josua, EMBA 2021)