SBM ITB successfully held International Business Case Competition (IBCC) and High School Business Plan Competition (HSBPC), two national and international business competitions. As part of the Ganesha Business and Management Festival (GBMF) 2025 held on Sunday (1/6), the two business competitions aimed to encourage the role of the younger generation in creating business solutions that can expand access to economic opportunities equally and inclusively.
The two competitions are the result of SBM ITB’s collaboration with SeaBank as a case collaborator. IBCC is for university students while HSBPC is for high school students.
IBCC provides case studies on the theme of financial product development for students and young workers, with a focus on improving financial literacy and economic inclusion among the lower middle class. Participants were challenged to design innovative financial product concepts that are relevant to digital lifestyles, as well as develop launch strategies, budget estimates, and business impact projections. While the High School Business Plan Competition (HSBPC) challenged students to showcase their creative business ideas.
The IBCC competition attracted the participation of 432 teams from various universities in Indonesia and abroad. The participants demonstrated their analytical and business strategy skills through the completion of case studies with innovative and socially impactful approaches.
The HSBPC competition was attended by more than 330 teams from various high schools across Indonesia. The students showcased creative business ideas that they developed and presented directly to a panel of professional judges.
In the IBCC event, the YDots team from Bina Nusantara University came out as the first winner thanks to the strategic solution they offered in answering the case study from SeaBank. Team ABC from the University of Indonesia took second place, and third place went to team DGDW from the Bandung Institute of Technology.
In the HSBPC competition, the Wynetta team from SMAN 1 Manyar won first place with the idea of an AI-based application that connects MSME players with influencers that match the target market of their products. The app is designed to help MSMEs run a more targeted marketing strategy through the selection of relevant influencers based on analysis of product characteristics and consumer behavior. In this way, MSMEs can not only increase their brand visibility but also strengthen the market more efficiently and measurably. This innovation is considered to be able to provide practical solutions to common challenges faced by small businesses in promoting in the digital era.
The second place was won by the SMANSU team from SMAN 1 West Sumatra, while the third position was occupied by the TriEssence team from SMAK 1 BPK Penabur.
