Faculty Member
Eneng Nur Hasanah
Business Risk and Finance (BRF)
Expertise
Financial Robo-Advisor, Investment, Behavioral Finance, Social Media, Financial Influencer, Social Network Analysis
2005
Business Management of Telecommunication and Informatics, Telkom University
2013
Master of Science Management in Finance, Institut Teknologi Bandung
2020
Doctor of Science in Management, Institut Teknologi Bandung

Profile

Eneng Nur Hasanah (ENH) is an Assistant Professor at the School of Business and Management, Institut Teknologi Bandung (SBM ITB), and a member of the Business Risks and Finance Expertise Group. She obtained her Master of Science in Management (Finance) in 2015 and completed her Doctoral degree in Science in Management at SBM ITB in 2024, funded through an SBM ITB scholarship.

Her academic and research interests focus on behavioral finance with a specific emphasis on financial literacy and inclusion, financial technology, big data in finance, and sentiment analysis. At SBM ITB, she teaches a range of finance and risk-related subjects, including financial management, business risk, and business research method.

Eneng has published extensively in both national and international journals, particularly in areas related to robo-advisors, capital markets, and digital financial behavior. She has participated in several key research initiatives, including projects under the Ministry of Finance of the Republic of Indonesia, and has received multiple research grants from Institut Teknologi Bandung.

In line with her dedication to the Tri Dharma Perguruan Tinggi, Eneng is also actively engaged in community service alongside lecturers from various universities across West Java. Her outreach activities include financial literacy programs for housewives, school children, and teachers at the School for the Deaf and Blind in Cicendo, Bandung.

Grants, Projects & Achievements

  • Scholarship Grantee of SBM ITB for DSM Program (SBM ITB) 2020-2024
  • Development of Credit Scoring Tools with Big Data Management to Reduce the Risk of Failure in Financial Industry and Fintech (ITB Research Program) 2021

Publications

  • Who Deserves To Be The Influencer? (Journal of Open Innovation: Technology, Market, and Complexity, Vol.11(2), 100553, 2024)
  • Investment Among Young Investor: An Investigation (Finance: Theory and Practice, Vol.5 2026)
  • Risk Profiling Question Investigation for Robo-Advisor (Business, Management and Economics Engineering, Vol.22(2), 382-400, 2024)
  • Social Media Marketing to Brand Awareness in Private University (Proceeding of the 5th Social and Humanities Research Symposium, 2023)
  • Effect of Financial Technology on Cash Holding in Indonesia Using Autoregressive Distributed Lag (ARDL) (Journal Integration of Management Studies, Vol.1(2), 184-193, 2023)
  • The Effect of Financial Contents on social media Towards Financial Literacy on Generation in Sumatra and Java (Journal of Customer Studies and Applied Marketing, Vol.1(1), 2023)
  • Financial Robo-Advisor: Learning from Academic Literature (Jurnal Minds: Manajemen Idea dan Inspirasi, Vol.10(1), 17-40, 2023)

Industry & Policy Engagement

  • PT. Tata Guna Patria JO (working with company)
  • PT. Radio Madinatussalam (MQFM - Daarut Tauhid) (working with company
  • PT. TeleNet (working with company)
  • Korea Rural Community Corporation (working with company)