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Admission
Faculty Member
Sri Hartati
Entrepreneurship and Technology Management (ETM)
Expertise
Business communication, Marketing,SMEs Mangement,Design Thinking
1992
Resource management faculty, IKOPIN University
2003
Economic and Business faculty, Padjajaran University
2022
Communication science, Padjadjaran University
  • sri.hartati@itb.ac.id
  • sri.hartati@sbm-itb.ac.id
  • Ganesha ITB

Profile

Sri Hartati is a full-time lecturer at the School of Business and Management, Institute Teknologi Bandung (SBM-ITB). He is now pursuing his PhD in the Faculty of Communication Science, Padjadjaran University, Bandung, Indonesia.
She is a member of the Expertise group Entrepreneurship and Technology Management. Apart from teaching and research, she has an International Marketing Certification and a Business Analysis Process Certification. To give more social impact, she has more experience in community service for various regions in Indonesia.

Grants, Projects & Achievements

  • Scholarship Dikti
  • TEEP Program, Taiwan Education Ministry
  • Research Grants from Dikti
  • Research Grants from ITB
  • Research Grants from SBM
  • Group Teaching Innovation, SBM ITB
  • Award from Gubernur Jawa Barat,
  • Publication in mass media (community Service), LPPM ITB

Publications

  • Value Crisis in SMEs Branding Communication: A Systematic and Bibliometric Study of Business Ethics Transformation://doi.org/10.21067/jmk.v10i1.12340
  • Impact of Social Media Activity on Consumer’s Brand Trust: A Meta-Analysis Study From a Communication Perspectivehttps://journal.ipb.ac.id/index.php/brcs
  • Investigating the barries and Keys determinants of a Successful international business communication strategy and the surviability of Indonesia SMEs Exporters in pandemic era.
  • Business Communication Model amid Pandemic: A Case Study of Creative Industry SMEs Phenomena in Indonesia .J. Legal Ethical & Regul. Isses 1 (2022)
  • Business Communication Model amid Pandemic: A Case Study of Creative Industry SMEs Phenomena in Indonesia5 Adapting the SME business model to the business environment during the pandemic ICEBEIS (international Conference on Business,Education Innovation and Social Science)
  • Building internal communication : SMEs strategy Facing change business environment in Developing country SIBR 2023 Volume,12,Issue June 2023