Faculty Member
Ira Fachira
Business Strategy and Marketing (BSM)
Expertise
Branding, Service Marketing
1999
B.Sc in Biology, Institut Teknologi Bandung
2002
Master of Engineering, in Industrial Engineering & Management, Institute Teknologi Bandung
2014
Ph.D in Management, Massey University, New Zealand

Profile

Ira Fachira, Ph.D., earned her Doctorate in Management, employing sociological approaches to a community of service providers. She holds an undergraduate degree in Biology, providing a strong scientific foundation, and a Master’s degree in Industrial Engineering, where she applied engineering frameworks to solve complex organizational challenges. Her research area is Branding, with a particular focus on storytelling and sustainability.

Dr. Fachira has held key academic leadership positions, including Director of International Relations and Director of the Bachelor of Management Program at the School of Business and Management, Institut Teknologi Bandung. In these roles, she has overseen strategic program development, fostered global partnerships, and advanced academic excellence.

Grants, Projects & Achievements

  • Research Grants from ITB
  • ITB awards for Achievements in Institutional Development

Publications

  • Cogent Business & Management, Journal of Fashion Marketing & Management: An International Journal, Higher Education, Skills and Work-Based Learning