Admission
Faculty Member
Salfitrie Roos Maryunani
Entrepreneurship and Technology Management (ETM)
Expertise
Creative and cultural entrepreneurship
2001
B.Eng in Architectural Engineering, Institut Teknologi National, Bandung
2005
Master of Business Administration (MBA), Institut Teknologi Bandung
2019
Master of Philosophy (MPhil.), Goldsmiths University of London, UK
2025
Doctor of Science in Management, Institut Teknologi Bandung
  • salfitrie@itb.ac.id
  • salfitrie_rm@sbm-itb.ac.id
  • Ganesha ITB

Profile

Salfitrie has recently earned her doctoral degree at School of Business and Management (SBM), Institute of Technology Bandung (ITB), Indonesia. Her Master’s degree was in Business Administration, also from SBM ITB. In addition to that, she has another degree of Master of Philosophy, achieved from Goldsmiths University of London, UK. She obtained her bachelor degree in Architectural Engineering from National Institute of Technology (ITENAS), Bandung. Her research interests lie in the field of creative industries, including creative and cultural entrepreneurship, particularly the development of creative cities, and urban regeneration.

Grants, Projects & Achievements

  • Research grants from SBM ITB
  • Conference grants from SBM ITB
  • The Making of a Creative City with a Reference to Culture-Centric Orientation, Program Penelitian, Pengabdian Masyarakat, dan Inovasi (PPMI) ITB, tahun 2024
  • Creative City Making as a Theoretical Research Practice by Using Soft Systems Methodology, Program Penelitian, Pengabdian Masyarakat, dan Inovasi (PPMI) ITB, tahun 2022

Publications

  • Maryunani, S., Simatupang, T., Mirzanti, I., Windasari, N. (2025) The Making of a Creative City as a Viable Service System. International Journal of Management, Entrepreneurship, Social Sciences and Humanities, Vol. 8, No. 2.
  • Maryunani, S., Simatupang, T., Mirzanti, I. (2024) The Conceptual Framework of Creative City. Journal of Ecohumanism, Vol. 3. No. 7.
  • Pratama, A., Maryunani, S., Badriyah, M., Hajarrahmah, D. (2024) A preliminary study of regional creative vision: insights from creative enterprises’ founders in Indonesia. Creativity Studies, 17(1).
  • Wulansari, A., Maryunani, S. (2024) Nurturing New Entrepreneurs through Project-Based Learning: Building Sustainable Business among Students. Proceedings of International Conference on Management in Emerging Markets, August 2024.
  • Handojo, V. Maryunani, S. (2023) Market Penetration Strategy For Frost Sensitive Skin. Journal of Business and Management, 12(1).
  • Maryunani, S., Simatupang, T., Mirzanti, I. (2025) Creative City Making as a Theoretical Research Practice by Using Soft Systems Methodology. Journal of Urban Culture Research, Vol. 31.Maryunani, S., Simatupang, T., Mirzanti, I. (2025) Creative City Making as a Theoretical Research Practice by Using Soft Systems Methodology. Journal of Urban Culture Research, Vol. 31.

Industry & Policy Engagement

  • Judul proyek: Skema Pendanaan Indonesia Creative Content (2024), kolaborasi dengan Kementerian Pariwisata dan Ekonomi Kreatif.
  • Judul proyek: Pekerjaan Metrik Pengukuran untuk World Conference on Creative Economy (2023), kolaborasi dengan Kementerian Pariwisata dan Ekonomi Kreatif.
  • Sebagai moderator pada acara Asosiasi Program Studi Kewirausahaan Indonesia (APSKI) talun 2023.
  • Sebagai moderator pada acara The Third World Conference on Creative Economy tahun 2022.