Faculty Member
Atik Aprianingsih
Business Strategy and Marketing (BSM)
Expertise
Strategic management, technology adoption, behavioral studies
2002
B Eng in Electrical Engineering, Universitas Brawijaya
2006
Master of Management, Universitas Brawijaya
2012
DBA, St. Ambrose University

Profile

Dr. Atik completed her undergraduate studies at Brawijaya University in Malang, Indonesia, earning a Bachelor of Engineering degree in Electrical Engineering in 2002. In 2003, she began working at a foreign-owned manufacturing company in Bogor, Indonesia, as a member of the quality control staff. In 2006, she earned her Master’s degree in Management with a concentration in Strategic Management at Brawijaya University.

Before pursuing her Doctorate in Business Administration at St. Ambrose University in Davenport, Iowa, Dr. Atik served as a teaching and research assistant in the Business Strategy and Marketing interest group at the School of Business and Management at Institut Teknologi Bandung in Bandung, Indonesia. During this time, she handled courses such as Introduction to Marketing, Market Research, Services Marketing, Consumer Behavior, and International Business and Trade.

After completing her doctorate in December 2012, Dr. Atik returned to SBM to teach classes on strategic management and digital business innovation and transformation at both the undergraduate and master’s levels. Additionally, she has been appointed as the Director of the Research and Knowledge Unit at SBM-ITB since 2013.

Grants, Projects & Achievements

  • Fulbright Presidential Scholarship, 2009

Publications

  • Youth perspectives on induction stoves: advancing sustainable energy transitions in Indonesian cities, Hakam, D.F., Nuzula, N.A., Aprianingsih, A., Utama, A.A., Frontiers in Sustainable Cities
  • Engaging customer in live-streaming commerce: the impact of interactivity and perceived value on trust, Amilia, R.A., Aprianingsih, A., Purwanegara, M.S., Setiawan, M., Debby, T., International Journal of Electronic Customer Relationship Management
  • The Green Human Resource Management Framework: Exploring the Implementation Phases for Sustainable Coal Mining Operations, Nuswanto, V.B., Gustomo, A., Aprianingsih, A., Febriansyah, H.Grey Journal
  • State-owned enterprises’ performance in Indonesia: a strategic typology perspective, Apriyantopo, W., Aprianingsih, A., Kitri, M.L., Competitiveness Review
  • Slow fashion purchase intention drivers: an Indonesian study, Aprianingsih, A., Fachira, I., Setiawan, M., Desiana, N., Lathifan, S.A.N., Journal of Fashion Marketing and Management
  • Social influence, financial benefit, and e-wallet multi-brand loyalty: The mediating impact of commitment, Adiani, W., Aprianingsih, A., Fachira, I., Debby, T., Maharatie, A.P.Cogent Business and Management

Industry & Policy Engagement