Admission
Faculty Member
Rendra Chaerudin
Entrepreneurship and Technology Management (ETM)
Expertise
SMEs and Startup Development, Business Model Innovation, Design Thinking, Technology Management, Coffee Industry
2000
S.E. (Bachelor of Economics), STIE YPKP
2002
M.M. (Magister of Management), Widyatama University
  • rendra.chaerudin@itb.ac.id
  • rendra.chaerudin@sbm-itb.ac.id
  • Ganesha ITB

Profile

Rendra Chaerudin is a full-time lecturer at the School of Business and Management, Bandung Institute of Technology (SBM-ITB) since 2011. With extensive experience in teaching, research, and consulting, he is part of the Expertise Group of Entrepreneurship and Technology Management.

He has been actively involved in training programs, and consulting for both corporate clients and government agencies. Rendra is also extensively involved in the development of Small and Medium Enterprises (SMEs) and startups, coffee product and business development, as well as the development of the agro-industry.

In addition, Rendra is a business practitioner in coffee products and the coffee industry in West Java.

Grants, Projects & Achievements

  • Creating models and strategies for internationalizing MSMEs, creating strategies regarding the development of halal products.
  • The Model Social Innovation for Circular Society: An Interconnection Strategy For Urban Resilience
  • The Influence of Honey Product Development Toward Customer Purchase Decision
  • Building Social Entrepreneurship Among Farmer Groups in the Context of a Tree-Planting Movement with the Younger Generation
  • Development of Digital Promotion and Sales for MSMEs in the City of Bandung
  • Building Business Transformation Toward Digitalization and Establishing a Digital Marketing Foundation for MSMEs in the City of Bandung
  • Industry 4.0 Readiness Index Model for Small and Medium Enterprises (SMEs) in Facing Industry 4.0 in the Post–COVID-19 Pandemic Era

Publications

  • Indonesian Leather Handicraft Trade in the International Market: SWOT analysis approach
  • Analysis of Potential Of Indonesian Craft Exports
  • Indonesia’s Creative Industry in the Trade Balance Index A Preliminary Case Study
  • Indonesia’s Fashion Export Performance - A Preliminary Case Study
  • The strategy of the wood furniture industry in Indonesia to survive the Covid-19 pandemic

Industry & Policy Engagement

  • Expert Consultant for the Preparation of a Price Trend Analysis of Urea, Ammonia, and Methanol for PT Pupuk Indonesia.
  • Expert Consultant for the Preparation of a Pre-Feasibility Study on Wood Pellet Production for E-Green Co. Ltd.
  • Expert Consultant for the Preparation of a Feasibility Study on Nano Emulsion Fuel Production for Perusahaan Daerah Petrogas Persada Karawang.
  • Business Management Expert Consultant for the Preparation of a Development Plan for MRO, Cargo Village, Integrated Building, and Supporting Facilities within the Kertajati International Airport Area.
  • Expert Consultant for the Community Satisfaction Survey on Local Government Policies in Dairi Regency, North Sumatra.
  • Expert Consultant for the Development of the Tobacco Product Industrial Estate (KIHT) in West Java.
  • Resource Person for the Preparation of the Background Study on the Investment Sector for the West Java Provincial RPJMD 2023–2028.
  • Expert Consultant for the Preparation of the Roadmap for Creative Economy Development in Manado City.
  • Advisor for the Preparation of the Roadmap for Creative Economy Development in East Kalimantan Province.
  • Expert Consultant for the Study on the Development of a Thematic Market Curation System.
  • Expert Consultant for the Creation of 100,000 New Entrepreneurs in West Java Province.
  • Development of Digital Promotion and Sales for MSMEs in the City of Bandung, SBM ITB – Dekranasda West Java
  • Building Business Transformation Toward Digitalization and Establishing a Digital Marketing Foundation for MSMEs in the City of Bandung, SBM ITB – Dekranasda West Java
  • Trainer for the Property Entrepreneurship Training Program in collaboration with Bank BTN.
  • Trainer for Sakola Bisnis Desa (SABISA) Batch 3, organized by the Village Community Empowerment Office (DPM Desa) of West Java Province.
  • Trainer for the 100,000 New Entrepreneurs Creation Program in West Java Province.
  • Trainer and Trainer of Trainers (TOT) for Entrepreneurship at Poltekpar Palembang.