Branding is more than just logos or marketing. It is a strategic force that shapes how consumers perceive, connect with, and remain loyal to a product or service. This was…
Former Governor of DKI Jakarta, Basuki Tjahaja Purnama, known as Ahok, delivered a public lecture for the Master of Business Administration (MBA) program at the SBM ITB Jakarta Campus on…
Understanding the product and customer needs is the foundation of a successful business, a principle that Muhammad Arif, Managing Director of Rohde & Schwarz Indonesia, firmly upholds. “Those who understand…
Culture should not be an obstacle but a bridge to success. Culture is the key to how businesses connect, communicate, and collaborate, especially in areas where everything is dynamic in…
The market often prefers products that are applicable and straightforward. Meanwhile, products that are too complex tend not to sell because they are difficult to understand or realize. This was…
SBM ITB has officially launched the 13th batch of its Coaching Clinic for West Java MSMEs on May 23, 2025, selecting 50 entrepreneurs from a total of 350 applicants to…
This year’s Ganesha Business Management Festival was lively. Held at Summarecon Mall Bandung on Sunday (1/6) by SBM ITB, this festival presented two well-known content creators, Jovial da Lopez and…
“If you wanna make a successful business, you gotta recover one pain,” is the opening sentence that describes the beginning of the birth of Sattka Basic. Diandra Marsha Shafiera, CEO…
Indonesia’s economic growth has drawn significant interest from global investors, not only through direct investment but also via private equity (PE), which continues to drive corporate growth and transformation across…
First-year students from the SBM ITB took part in an immersive excursion to villages in Majalengka on May 20. During the four-day, three-night activity, students lived among residents, gaining first-hand…
A vibrant and emotional atmosphere marked the graduation ceremony of the Mini MBA Program, a collaboration between the SBM ITB and Kuncie, held at the Menangkawi Auditorium, SBM ITB Bandung,…
Content creator and public figure in the financial sector and current affairs, Ferry Irwandi, served as a guest lecturer at the SBM ITB on Saturday (17/5). Carrying the theme “Public…
