Let’s learn more about the importance of intellectual property rights in business

In addition to publishing journals and conference proceedings, research dissemination can also be done by publishing Intellectual Property Rights (IP). However, many researchers do not understand how the issuance of IP is a form of dissemination and protection of their research results. Yos Sunitiyoso, ST., M.Eng., Ph.D. conveyed this at the opening of DMSN Talk […]

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The complexity in designing place branding

Jessica Helmi, a researcher of RMIT University, featured as a guest lecture for School of Business Management Institute of Technology Bandung’s (SBM ITB) Brand Management course of student batch 2022, On Monday (27/9/2021). Helmi shared her extensive experience in brand management, especially “Place Branding”, which is also the title of her presentation. To introduce the […]

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Research, the basic skills every marketer

A reliable marketer must have good research skills. Research findings can produce blue ocean potential, map the size and characteristics of the market, see trends, manufacture products, pricing strategies, and promotions. On this occasion, SBM ITB invited an Associate Professor from The School of Industrial Engineering and Engineering Management at Mapúa University Philippines, Satria Fadil […]

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Three pillars in delivering a good message

Covid-19 has changed people’s working habits from work from the office (WFO) to work from home (WFH). Hence, many people nowadays use digital platforms to connect, collaborate, and meet each other. However, many struggles to deliver the right messages to the internal company or customers when communicating through media such as email, chat, and other […]

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Emil Salim: Young generation need to commit to the sustainable development

The first state minister of the environment of Indonesia (1983-1993), Prof. Emil Salim urged the young generation to commit to sustainable development. Indonesia can save future generations from climate crises, hunger, poverty, and any social problems by implementing sustainable development. Sustainable development refers to the principle of keeping the quality of life for all human […]

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Accelerating start-up growth with notable business practitioners in KMMI Acceleration Bootcamp

Around 150 students who are part of the KMMI Acceleration Bootcamp program participated in a mentoring session on accelerating start-up growth on Friday (24/9/2021). Accompanied by mentors from reputable start-ups, such as kolaborasi.co, Skilvul, ZAPPS, and SIAP, Bootcamp participants seized the opportunity to discuss and ask about establishing start-ups and how to encounter problems that […]

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Building start-ups with scrum

Creating start-ups is like arranging a puzzle. It does not happen overnight; there is a lot to consider, plan, and do. Scrum is one of the methods to compose those many puzzle pieces. So, what is the difference between Scrum and other methods when starting a new business? Seterhen Akbar Suriadinata, the Founder and Core […]

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Enhance the student skills in journalism, SBM ITB holds news writing and public speaking workshops

Journalism is not only needed by media companies. The advancement of information and communication technology required all agencies and companies to disseminate information through the content created by the company. “Nowadays the trend is that every company is a media company. Even though they are not a media company, they produce content-like media,” said N. […]

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