Profile
She holds a bachelor degree in Biology from School of Life
Science, Institut Teknologi Bandung (ITB). During her
undergraduate study, she was assigned as an laboratory
assistant of Plant Cell Biotechnology and Molecular Biology
also Animal Behavior Laboratory, a mentor of International
Biology Olympiad, and members of several projects in BB-
BIOGEN and Indofood Sukses Makmur Tbk. Seeking for
new challenges, she switches her interest to learn more
about Marketing, especially about Neuromarketing that
combines neuroscience and marketing. She currently join
Business Strategic and Marketing interest group of School
of Business and Management ITB. She is a member of
Korean Academy of Marketing Science (KSMS) and
Neuromarketing Science & Business Association (NMSBA).
She has deep interest in researching Consumer Culture,
Business to Business Relationship, Neuromarketing, Digital
Marketing, Demarketing and Public Policy. Besides
Lecturing and researching, she likes to share her
knowledge and experience by providing training,
consultation and marketing research for cooperatives,
small medium scale enterprises and communities.
Teaching
MB2004 - Introduction to International BusinessMB2006 - Introduction to International Business
MB2101 - Decision Making
MB2102 - Marketing
MB2103 - Marketing
MB2105 - Integrated Business Asia 1
MB2105 - Integrated Business Experience I
MB2204 - Integrated Business Experience II
MB2205 - Integrated Business Asia 2
MB3132 - Strategic Management
MB4016 - Shopper Behavior
MB4049 - Retail Management
MB4050 - Brand Management
MB4057 - Service Marketing
MK2104 - Sales and Marketing
MK2201 - Market Research
MK3035 - Brand Development and Management
MK4101 - Business Growth Management
MK4102 - Business Growth Strategy
MM6032 - Consumer Behavior
| 2015 | Master in science management Institut Teknologi Bandung , Indonesia |
| 2013 | Bachelor in Biology Institut Teknologi Bandung , Indonesia |
| 2019 | Efektifitas ecobis sbm.itb.ac.id dalam menunjang kolaborasi koperasi-koperasi produsen dan koperasi-koperasi konsumsi di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Regulasi, Kebijakan dan Program Kerja Pemerintah, dalam Tata Niaga dan distribusi Komoditas Pertanian dalam Era Otonomi daerah di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Uji Model Hubungan Antara Kesehatan Organisasi, Keterikatan Karyawan, dan Manajemen Modal Insani (Studi Pada Perusahaan BUMN Di Indonesia) Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | Peningkatan Performa Prototype Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) dan Adopsinya pada Kelompok Petani dan Pengrajin Anggota Koperasi Kabupaten Subang, Pangalengan dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2018 | Riset channel penjualan antar pulau produk-produk unggulan jawa barat Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Uji Preferensi Rasa Pada Konsumen Menggunakan Respon Gelombang Otak (Electroencephalograph) terhadap Berbagai Pilihan Jenis Produk Kopi di Indonesia Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Riset Uji Coba Ekspor Produk-Produk Pertanian Jawa Barat Yang Diintegrasikan Dengan Praktek Kuliah Integrated Business Asia Dan Adopsi Platform Ekosistem Agribisnis Inklusif (Ecobiz.sbm.itb.ac.id)- Riset SBM ITB 2018 Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Analisis Skema Pembiayaan “Crowdfounding”untuk Non Profit Digital Platform Agro Ekosistem Inklusif Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pengembangan Potensi Bisnis Produk Unggulan Kukm Di Jawa Barat Melalui Adopsi Dan Penerapan Platform Ekosistem Bisnis Inklusif Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Grand Strategi Penyiapan Marketing Channel Produk-Produk Unggulan Jawa Barat untuk memenuhi peluang penjualan antar pulauI Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pelatihan Penggunaan Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran sebagai wadah untuk Knowledge Sharing. National level research award/sponsorship granted by LPPM ITB |
| 2017 | Adopsi Ekosistem Bisnis Inklusif bagi Koperasi dan UKM di Jawa Barat. Menuju Pertumbuhan Ekonomi yang Adil dan Merata Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Digital Neuromarketing: Analisa Pengukuran Perceived Value, Trust dan Willingness to Collaborate melalui pengukuran Brain Wave dengan alat EEG (Electroencephalogram) pada Stakeholder Platform Ekosistem Bisnis Inklusif KUKM Jabar Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Riset Adopsi Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2016 | Studi Pengaruh Value dan Trust terhadap kemitraan Agribisnis dengan Metode Survey dan Eksperimen Berbasis Neural menggunakan Electroencephalogram (EEG) Studi Kasus: Agribisnis Hortikultura di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Riset Uji Coba Adopsi Platform Ekosistem Agrobisnis Studi Kasus: Agribisnis Mangga di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Grand Strategi Penyiapan Tenaga Kerja Berkualitas yang Mendorong Pemerataan dan Berkeadilan (Inklusif) Internal level research award/sponsorship granted by SBM ITB |
| 2015 | Studi Pengaruh Brand dan Warna Terhadap Preferensi Konsumen Pada Produk Pakaian Dalam dengan Menggunakan Respon Neural (EEG) dan Conjoint Analysis Internal level research award/sponsorship granted by SBM ITB |
| 2019 | The Readiness of Cooperatives in West Java to Join an Inclusive Business Platform: KUKM Ecobiz Atik Aprianingsih,Widhyawan Prawiraatmadja,Fitri Aprilianty,Puspa Diva Nur,Nita Garnida. International Journal of Agricultural Resources, Governance and Ecology. 15/2. |
| 2018 | Detecting buyer’s role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Wan Khairuzzaman Wan Ismail. International Journal of Agricultural Resources, Governance and Ecology. 14/1. |
| 2018 | Factors Influencing Supplier Performance: Evidence from Farmers in West java Atik Aprianingsih,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Journal of Supply Chain Management. 7 (2). |
| 2017 | The Potential of Facebook Utilization in Women's Undergarments Luxury Fashion Brand Fitri Aprilianty,Reza Ashari Nasution. The Asian Journal of Technology Management. Vol 10 N0 2. |
| 2016 | Using Electroencephalogram (EEG) to Understand The Effect of Price Perception on Consumer Preference Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. The Asian Journal of Technology Management. Vol 9 Isuue No.1. |
| 2016 | Effects of colour towards underwear choice based on electroencephalography (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. Australasian Marketing Journal. Volume 24, Issue 4. |
| 2014 | Induction of Somatic Embryos from Leaf and Stem Nodal Section Explants of Potato (Solanum tuberosum L.) Fitri Aprilianty,Iriawati. Journal of Mathematical and Fundamental Sciences. Vol. 46/ i. 3. |
| 2018 | Asessment of Youtube Web Series Effectiveness as an Advertising Strategy in Indonesia Ridho Singgih Setiawan,Fitri Aprilianty. The 3rd International Conference on Management in Emerging Markets |
| 2018 | What Factors that Influence Coffee Flavor: A Case of Coffee Industry in Indonesia Kartika Sarirahayu,Mustika Sufiati Purwanegara,Fitri Aprilianty. The 3rd International Conference on Management in Emerging Markets |
| 2018 | Evaluating Sport Sponsorship Model among Soccer Fans In Indonesia “Case Study Of Arema Fc“ Rizky Aditya Maulana,Fitri Aprilianty. The 3rd International Conference on Management in Emerging Markets |
| 2018 | Halal Hotel Indonesia: Concept, Practice, Prospects, and Challenges Alya Varian,Fitri Aprilianty. The 3rd International Conference on Management in Emerging Markets |
| 2018 | CONSUMER TASTE PREFERENCES OF SEVERAL INDONESIAN COFFEE BASED ON ELECTROENCEPHALOGRAPHY (EEG) Fitri Aprilianty,Kartika Sarirahayu,Mustika Sufiati Purwanegara. 2018 Global Marketing Conference |
| 2018 | Brand Analysis of American, South Korea, and Local Cosmetics Brands in Indonesia Arrizka Permata Faida,Fitri Aprilianty. 27th World Business Conferences |
| 2017 | Developing coconut agribusiness in pangandaran through inclusive business, case study: mitra kelapa production cooperative (kpmk) Siti Nuur Fauziyah,Fitri Aprilianty,Mustika Sufiati Purwanegara,Nurrani Kusumawati. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | ANALYSIS OF NEUROPHYSIOLOGICAL REACTIONS TOWARDS TOURISM ADVERTISING VIDEO CAMPAIGN Fitri Aprilianty,Irene Angelina Cahyadi,Mustika Sufiati Purwanegara,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Readiness of Cooperatives in West Java to Join the Value Chain (Business Inclusive Platform, KUKM Ecobiz) Atik Aprianingsih,Puspa Diva Nur,Aeni Azizah,Mustika Sufiati Purwanegara,Fitri Aprilianty. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | THE PREFERENCE ON RICE AMONG BANDUNG SOCIETY Fitri Aprilianty,Mustika Sufiati Purwanegara,Azalia Shafira,Winda Nur Andita,Puspa Diva Nur. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2016 | Determining Buyer Type Effects on Supplier’s Perceived Value, Trust, and Performance in Agriculture Business to Business Relationships Using Electroencephalogram (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara. International Symposium on Sustainable Development and Management |
| 2016 | The Role of Multidimensional Perceived Value, Trust, Commitment to Achieve Collaboration in West Java Agribusiness Niken Larasati,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | BENEVOLENCE, POWER, DEPENDENCY, CONTRACTUAL COMPLETENESS, STRUCTURAL FORMALIZATION, COOPERATIVENESS, AND SUPPLIER PERFORMANCE Atik Aprianingsih,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | ACCULTURATION OF KOREAN FOOD CONSUMPTION IN INDONESIA BASED ON ELECTROENCEPHALOGRAPHY (EEG) MEASUREMENT Fitri Aprilianty,Mustika Sufiati Purwanegara,Wan Khairuzzaman Wan Ismail. International Conference on Innovation in Business and Strategy 2016 |
| 2015 | ASSESSING THE EFFECT OF COLOR AND BRAND ON UNDERWEAR CHOICE USING ELECTROENCEPHALOGRAM (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2014 | USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE Fitri Aprilianty,Mustika Sufiati Purwanegara. Global Marketing Conference 2014 |
| 2014 | THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA Shiddhiq Amarullah,Riandhita Eri Werdani,Fitri Aprilianty,Nurlia Balqish,Fitria Insi Aulani,Mustika Sufiati Purwanegara. Global Marketing Conference 2014 |
| 2014 | GAS KOTA PERUSAHAAN GAS NEGARA (PERSERO) Tbk. Ghita Yoshanti,Lidia Mayangsari,Fitri Aprilianty. The 7th Master Journey to Management |
| 2013 | Induction of Somatic Embryos from Leaf and Stem Nodal Section Explants of Potato (Solanum tuberosum L.) Fitri Aprilianty. International Seminar on Tropical Bio-resources for Sustainable Bio-industry |
| 2015 | Neuromarketing: Sains dalam Marketing Fitri Aprilianty,Mustika Sufiati Purwanegara. Article in Popular Media |
| 2014 | Neuromarketing: Sains dan Marketing Fitri Aprilianty,Mustika Sufiati Purwanegara. Article in Popular Media |
| 2018 | Integrated Management Development Program Kalla Group Training for Corporations provided by CCE |
| 2016 | Pelatihan Koperasi Dekopinwil jawa Barat 2016 Training for Corporations provided by Dekopinwil Jawa barat |
| 2019 | 1 article(s) in The Asian Journal of Technology Management |
| 2019 | 2 article(s) in Jurnal Manajemen Teknologi |
| 2018 | 1 article(s) in Jurnal Manajemen Teknologi |
| 2018 | 1 article(s) in Australasian Marketing Journal |
| 2017 | 1 article(s) in Australasian Marketing Journal |
| 2016 | The 1st International Conference on Management in Emerging Markets 2016. Record of Peer Review of Conference Paper |
| 2017 | Pembicara Panel Diskusi "Win Your Customer! Get Inside their mind with neuromarketing" ILEC-LPDP |