Profile
Ilma Aulia Zaim holds a Bachelor's degree in Visual Communication Design from the Faculty of Art and Design, Bandung Institute of Technology. Upon graduation, she worked as a Senior Designer at the Product Planning Department of Honda R&D Southeast Asia, Co., Ltd. After gaining 5++ years of professional experience as a designer and product planner, she was awarded a scholarship to continue her study for a Master's degree in Science of Management, concentrating in Marketing study at the School of Business and Management, Bandung Institute of Technology. Since then, she has been assigned as a member of the teaching team for several courses at SBM ITB.
In 2016, Ilma received LPDP scholarship and pursued PhD in Business majoring in Tourism Marketing at Middlesex University London, United Kingdom. Upon the completion of her doctoral study, she was appointed as a Lecturer/ grade-7 to develop syllabi, as well as to teach and lead the lectures and seminars of a new course titled Creative Branding in Tourism for level 6 (3rd-year undergraduate students) at Middlesex University London.
Ilma serves as a full-time faculty member at SBM-ITB, within the Business Strategy and Marketing interest group. She is also frequently invited as a speaker for academic and public forums, as well as a consultant for various Ministries (such as the Indonesian Ministry of Tourism and Creative Economy, the Ministry of National Development Planning, and the Ministry of Manpower), national institutions (including the University of Indonesia, Dealls, and Simpul Talenta), and international institutions (e.g. the United Nations- the International Labour Organisation). Her research interests encompass tourism marketing, place branding, destination image, non-visitors, cross-culture, visual research, and video elicitation methods.
Teaching
KU1101 - Design Engineering IKU1102 - Introduction to Computing
KU1201 - Design Engineering II
KU1202 - Introduction to Engineering and Design
MB1101 - Introduction to Business
MB2004 - Introduction to International Business
MB2102 - Business Communication
MB2103 - Marketing
MB2105 - Integrated Business Asia 1
MB2105 - Integrated Business Experience I
MB2105 - Marketing
MB2107 - Integrated Business Asia 1
MB2204 - Integrated Business Experience II
MB2205 - Integrated Business Asia 2
MB3001 - Business Sustainability Management & Agile Organisation
MB3003 - Business Sustainability Management & Agile Organisation
MB4016 - Shopper Behavior
MB4021 - Hospitality and Tourism Marketing
MB4023 - Brand Management
MB4027 - Servicescape Marketing
MB4032 - Hospitality and Tourism Marketing
MB4048 - Emotional Branding
MB4050 - Brand Management
MB5105 - Qualitative Research Methodology
MK3034 - Brand Development Management
MM5001 - Marketing Management
MM6033 - Branding and Marketing Communication
MM6035 - International Marketing Management
MM6037 - Consumer Behavior
MM6038 - Branding and Marketing Communication
WI2001 - Introduction to Engineering and Design
| 2021 | Doctor (Research) in Tourism Marketing Middlesex University London, Great Britain (UK) |
| 2013 | Master in science in management School of Business and Management ITB, Indonesia |
| 2005 | Bachelor in Visual Communication Design Bandung Institute of Technology, Indonesia |
| 2013 - Present | founder Yayasan Tunas Bangsa Berseri |
| 2005 - 2011 | Staff R&D Honda R&D Southeast Asia |
| 2023 | Tersambungnya Supply -Demand Komunitas Produsen dan Konsumen melalui Aplikasi Ecobiz.id Internal level research award/sponsorship granted by ITB |
| 2022 | Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | The Influence of Chatbot Anthropomorphic Design on Customer Experience: Experimental Studies in Indonesia and Australia Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Peningkatan Engagement Kolaborasi dalam Digital Platform Inclusive Business (ecobiz.id) antara Komunitas Produsen Pertanian Koperasi Produsen dan Koperasi Konsumsi di Jawa Barat Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2024 | Business Strategic Realignment for a Sustainable Fashion Brand (Study Case of House of Majik as an Upcycling Fashion Brand) Bonita Ayularas,Ilma Aulia Zaim. Journal of Business and Management Review. Vol. 5 No.2 (2024). |
| 2024 | Does user-generated video content motivate individuals to visit a destination? A non-visitor typology Ilma Aulia Zaim,Dimitrios Stylidis, Konstantinos Andriotis, Anthony Thickett. Journal of Vacation Marketing. Vol. 30 No. 4 (2024). |
| 2024 | Proposed Marketing Strategy to Increase Re-VisitIntention and Purchase Intention of Tourist inYogyakarta Case of CV. Jogja Jalan Jalan Mohammad Nur Hidayat Roffik,Satya Aditya Wibowo,Ilma Aulia Zaim. European Journal of Business and Management Research. Vol. 9 No. 3 (2024). |
| 2024 | Proposed green marketing strategy to collaborate with tourism awareness group (Pokdarwis):Case study at Sein Farm, Bandung Arni Metriyana,Ilma Aulia Zaim. Journal of Multidisciplinary Academic and Practice Studies. Vol. 2 No. 3 (2024). |
| 2024 | Proposed Of Indihome Marketing Strategy Through Digital Channel (Case PT. Telkom Indonesia – Witel Jakarta Pusat) Diani Desi Nugraheni,Ilma Aulia Zaim,Satya Aditya Wibowo. Journal of Economic, Bussines and Accounting (COSTING). Vol. 7 No. 4 (2024). |
| 2024 | Proposed Marketing Strategy to Increase Re-Visit Intention and Purchase Intention of Tourist in Yogyakarta: Case of CV. Jogja Jalan Jalan Mohammad Nur Hidayat Roffik,Satya Aditya Wibowo,Ilma Aulia Zaim. European Journal of Business and Management Research. Vol. 9 No. 3 (2024). |
| 2023 | Proposed Marketing Strategy to Increase Sales for Indonesian Modestwear Retailer (Use Case: Toko Bani Adam) An Nisaa Citra Hasanah,Ilma Aulia Zaim,Satya Aditya Wibowo. Jurnal Ilmu Manajemen Advantage. Vol. 7 No. 1 (2023). |
| 2023 | Proposed Integrated Digital Marketing Communication Strategy to Increase Brand Awareness: A Case Study of AFP Catherine Tirtorahardjo,Ilma Aulia Zaim,Satya Aditya Wibowo. American International Journal of Business Management. Vol. 6 No. 6 (2023). |
| 2023 | Proposed Integrated Marketing Strategy to Promote Brand Awareness of Low-Waste Management Abilia Laksmitha,Ilma Aulia Zaim,Anton Kurniawan. -. Vol. 12 No.8 (2023). |
| 2023 | Dampak Servicescape terhadap Intensi Kunjung Kembali Melalui Kepuasan Pelanggan Restoran Selaras Michelle Dwi Glory Septiana,Ilma Aulia Zaim. Jurnal Pijar Studi Manajemen dan Bisnis. Vol. 1 No. 4 (2023). |
| 2023 | Sundanese Culture Representation in Tourism Marketing: A Visual Content and Semiotic Analysis of Website Pictorial Element Ilma Aulia Zaim,Mohammad Isa Pramana Koesoemadinata,Siwi Anjar Sari. The Asian Journal of Technology Management. Vol. 15 No. 3 (2022). |
| 2019 | Innovations in Service: Probing the Evidence in Sustainable Tourism Iqbal Akbar,Ilma Aulia Zaim. The Asian Journal of Technology Management. Vol. 12 No. 2 (2019): 132-148. |
| 2019 | Social Media as Tourism Information Source: Understanding Indonesian Millennials Ilma Aulia Zaim,Dimitrios Stylidis, Konstantinos Andriotis, Anthony Thickett. International Tourism Conference Dubrovnik |
| 2019 | Innovations in Service: Probing the Evidence in Sustainable Tourism Iqbal Akbar,Ilma Aulia Zaim. The 4th International Conference on Management in Emerging Markets 2019 and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business 2019 |
| 2016 | Sustainable Tourism Through Community Participation Herry Hudrasyah,Ilma Aulia Zaim,Ima Fatima. the 6th International Conference of Arte-Polis |
| 2014 | Empowering Civil Service Performance and Improving Better Policy Making to Answer the Challenge of AFTA Ilma Aulia Zaim. Indonesian Scholars International Convention 2014 |
| 2013 | DORM HOSTEL SERVICESCAPE PREFERENCES IN BANDUNG TOURISM 1 Ilma Aulia Zaim,Mustika Sufiati Purwanegara. INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH 2012 |
| 2018 | Menikmati Kecantikan Kawasan Cotswolds Ilma Aulia Zaim. Article in Popular Media |
| 2014 | “How to run successful enterprises in Tourism industries” for Micro and Small enterprises in ASEAN countries. UN-ILO (United Nation- International Labour Organisation) |
| 2014 | Official West Java tourism video promotion "The Heartwarming West Java" Biro Humas dan Protokol, Pemerintah Provinsi Jawa Barat |
| 2014 | Sahabat Edukasi Training for Public provided by Yayasan Tunas Bangsa Berseri |
| 2013 | Kelas Inspirasi Training for Public provided by Kelas Inspirasi |
| 2018 | Indonesian Scholar International Conference. Record of Peer Review of Conference Paper |
| 2015 | Entrepreneur Challenge Day SMA Labschool Jakarta |