Ira Fachira

Research Areas

– Services marketing
– Consumer behavior and online communities
– Popular culture, marketing, and consumer storytelling
– International business

Teaching Areas

– Shopper Behavior
– Marketing Management
– Applied Marketing Research
– Services Marketing
– Integrated Business Experience
– Introduction to Business

Ira Fachira

Head of Bachelor of Management Program & Assistant Professor
022 2531923 ext.2104


Ira Fachira is a full-time lecturer at School of Business and Management, Institut Teknologi Bandung. She started her teaching career as a tutor in SBM ITB in 2004, before becoming a lecturer in 2006. Her work as both a tutor and Undergraduate Program Secretary at SBM prompted her to pursue her Ph.D study at Massey University, New Zealand. She received a Ph.D in Management for research on services management and online communities. Her research interests are services marketing, consumer behavior and online communities. She is also interested in the relationship between popular culture, marketing, and consumer storytelling.

Academic Degree

PhD in Management, Massey University (New Zealand), 2013
Master of Engineering, Bandung Institute of Technology (ITB) (Indonesia), 2002
Bachelor of Science in Biology, Bandung Institute of Technology (ITB) (Indonesia), 1999