Profile
Mustika graduated from industrial engineer ITB. In her early career, she worked in several manufacturing companies. During her study at the State University of Ghent Belgium, she was a Researcher in Food Quality and Quality Management (1989-and 1992) and Consumer Behaviour (1993-1997). She received her Doctorate in 1997. When she was working as a consultant in the Bureau of Economics of the Government of West Java Province and the West Java ProBuild (Promotion and Networking Businesses, 1997-2003), she conducted Marketing Research for distinctive products produced by West Java’s small-medium scale enterprises, national and internationally.
She had teaching experience in several Universities before working as a Faculty Member in SBM ITB. She is a member of the Academy of Marketing Science (AMS), NeuroMarketing Science and Business Association (NMSBA), Korean Academy of Marketing Science (KAMS) and Association for Consumer Research (ACR). She has broadened her horizons in Consumer Behavior Research and Strategic Marketing by participating in International Conferences organised by AMS and KAMS, namely World Marketing Conference and Global Marketing Conference every year. She is the track Chair of Mobile Marketing in Global Marketing Conference 2016 and 2018. She is also the Chair of the Expertise Board of Cooperative Movement in West Java (DEKOPIN Wilayah Jawa Barat).
Besides acting as a consultant to businesses, she has been fortunate in being able to engage in collaborative research with students coming from various educational background and occupations. Through these collaborations, she has gained experience in Consumer Behavior research across different sectors (food, handy craft, medical, bank, telecommunications, higher education, services, fashion, FMCG), several marketing media (TV, printed and digital) various methodological approaches, qualitative as well as quantitative.
In the last four years, She has been conducting research, developing and socialising the Digital Platform for Inclusive Business Ecosystem Model, a business model that she believes is the most suitable one for increasing economic growth as well as welfare in Indonesia.
She has a deep interest in researching International Trading, Business to Business Relationship, NeuroMarketing, Digital Marketing, Consumer Culture, and Public Policy. Besides Lecturing and researching, she provides training, consultation and market research for companies and communities.
Teaching
MB2004 - Introduction to International BusinessMB2006 - Introduction to International Business
MB2105 - Integrated Business Asia 1
MB2107 - Integrated Business Asia 1
MB2205 - Integrated Business Asia 2
MB4016 - Shopper Behavior
MB4049 - Retail Management
MB5007 - Fundamentals of Marketing Management
MB50M5 - Fundamentals of Marketing
MB6003 - Advanced Consumer Behaviour
MB6031 - Market Research
MB6034 - Consumer Behavior Analysis
MK2201 - Market Research
MM5001 - Marketing Management
MM5003 - Marketing Management
MM5012 - Business Strategy and Enterprise Modelling
MM6032 - Consumer Behavior
MM6033 - Applied Marketing Research
MM6037 - Consumer Behavior
| 1997 | Doctor (Research) in Applied Biological Science Research in Consumer Behaviour Ghent University, Belgium |
| 1991 | Master in Science in Agricultural Development Ghent University, Belgium |
| 1984 | Bachelor in Industrial Engineering Institut Teknologi Bandung , Indonesia |
| 2017 - 2017 | Chair SBM ITB International Conference on Management in Emerging Markets - International Conference on Innovation in Business and Strategy 2017 (ICMEM - ICIBS 2017) |
| 2016 - 2017 | Interest Group/Expertise Group Head Business Strategy and Marketing Interest Group School of Business and Management Institut Teknologi Bandung |
| 2015 - 2016 | chair Global Marketing Conference/Global Alliance of Marketing & Management Association, |
| 2023 | Prepare JUK Members for Value Co-Creation Between Cooperatives Through the Adoption of Digital Platforms Internal level research award/sponsorship granted by ITB |
| 2023 | The Malaysian and Indonesian Gen Z Gastro Tourism Experience in the New Norm after COVID 19 Internal level research award/sponsorship granted by ITB |
| 2023 | Pengaruh Nilai Gotong Rotong (Co-Creation Value) dan Imbalan (Monetization system) terhadap Interaksi di "Sharing Economy" Ecobiz.id sebagai Wadah Berbagi Pengetahuan dalam Upaya Peningkatan Inovasi komunitas Produsen dalam Memenuhi Permintaan Pembeli Internal level research award/sponsorship granted by ITB |
| 2023 | Tersambungnya Supply -Demand Komunitas Produsen dan Konsumen melalui Aplikasi Ecobiz.id Internal level research award/sponsorship granted by ITB |
| 2022 | SMEs’ Perception, Awareness and Knowledge on Belt and Road Initiative in West Java, Indonesia. Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Model Optimalisasi platform dan kolaborasi koperasi dan UMKM di era digital Industri Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Peningkatan Engagement Kolaborasi dalam Digital Platform Inclusive Business (ecobiz.id) antara Komunitas Produsen Pertanian Koperasi Produsen dan Koperasi Konsumsi di Jawa Barat Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Consumer response of negative celebrity publicity on celebrity endorsement Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Increasing Network Effect of Digital Platform Ecosystems through Value Co Creation between Agricultural Producer Communities and Retail Communities in West Java Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2021 | Inisiasi Kolaborasi antara Komunitas Produsen Pertanian Koperasi-Koperasi Produsen dan Koperasi-Koperasi Konsumsi di Jawa Barat dan JABODETABEK dengan menggunakan Digital Platform Inclusive ecobiz.sbm.itb.ac.id Internal level research award/sponsorship granted by Institut Teknologi Bandung |
| 2021 | Cross Nations Comparison on Consumer Behavior Change during and after Covid 19 Pandemic International level research award/sponsorship granted by SBM ITB |
| 2019 | Pelatihan Pengolahan Ikan Nila Berdasarkan Pendekatan Pengabdian Masyarakat dan Inovasi (P3MI) ITB Tahun 2019 Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Efektifitas ecobis sbm.itb.ac.id dalam menunjang kolaborasi koperasi-koperasi produsen dan koperasi-koperasi konsumsi di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Regulasi, Kebijakan dan Program Kerja Pemerintah, dalam Tata Niaga dan distribusi Komoditas Pertanian dalam Era Otonomi daerah di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Pelatihan Pengolahan Nanas Berdasarkan Pendekatan Circular Economy Di Kabupaten Subang Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2018 | Riset channel penjualan antar pulau produk-produk unggulan jawa barat Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Riset Keterkaitan Peran Regulasi dan Insentif Pemerintah, Penyelenggaraan Koperasi Pertanian terhadap Keberhasilan Rural Development Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Uji Preferensi Rasa Pada Konsumen Menggunakan Respon Gelombang Otak (Electroencephalograph) terhadap Berbagai Pilihan Jenis Produk Kopi di Indonesia Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Analisis Skema Pembiayaan “Crowdfounding”untuk Non Profit Digital Platform Agro Ekosistem Inklusif Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Riset Uji Coba Ekspor Produk-Produk Pertanian Jawa Barat Yang Diintegrasikan Dengan Praktek Kuliah Integrated Business Asia Dan Adopsi Platform Ekosistem Agribisnis Inklusif (Ecobiz.sbm.itb.ac.id)- Riset SBM ITB 2018 Internal level research award/sponsorship granted by SBM ITB |
| 2018 | Peningkatan Performa Prototype Disruptive Innovation Ecosystem (ecobiz.sbm.itb.ac.id) dan Adopsinya pada Kelompok Petani dan Pengrajin Anggota Koperasi Kabupaten Subang, Pangalengan dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Riset Adopsi Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Pengembangan Potensi Bisnis Produk Unggulan Kukm Di Jawa Barat Melalui Adopsi Dan Penerapan Platform Ekosistem Bisnis Inklusif Internal level research award/sponsorship granted by LPPM ITB |
| 2017 | Modeling Consumer Adoption of Branchless Banking Towards Achieving Financial Inclusion Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Grand Strategi Penyiapan Marketing Channel Produk-Produk Unggulan Jawa Barat untuk memenuhi peluang penjualan antar pulauI Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Pelatihan Penggunaan Prototype Disruptive Innovation (ecobiz.sbm.itb.ac.id) pada Kelompok Petani dan Pengrajin anggota Koperasi Kabupaten Subang, Bandung Barat dan Pangandaran sebagai wadah untuk Knowledge Sharing. National level research award/sponsorship granted by LPPM ITB |
| 2017 | Adopsi Ekosistem Bisnis Inklusif bagi Koperasi dan UKM di Jawa Barat. Menuju Pertumbuhan Ekonomi yang Adil dan Merata Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Modeling Consumer Preference Meta Analysis for Branchless Banking Internal level research award/sponsorship granted by SBM ITB |
| 2017 | Digital Neuromarketing: Analisa Pengukuran Perceived Value, Trust dan Willingness to Collaborate melalui pengukuran Brain Wave dengan alat EEG (Electroencephalogram) pada Stakeholder Platform Ekosistem Bisnis Inklusif KUKM Jabar Internal level research award/sponsorship granted by LPPM ITB |
| 2016 | Riset Uji Coba Adopsi Platform Ekosistem Agrobisnis Studi Kasus: Agribisnis Mangga di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2016 | Studi Pengaruh Value dan Trust terhadap kemitraan Agribisnis dengan Metode Survey dan Eksperimen Berbasis Neural menggunakan Electroencephalogram (EEG) Studi Kasus: Agribisnis Hortikultura di Jawa Barat Internal level research award/sponsorship granted by SBM ITB |
| 2016 | PENGUTAN DAYA TAWAR KELOMPOK TANI MELALUI ADOPSI PENERAPAN STRATEGI DAN KOMUNIKASI BISNIS Internal level research award/sponsorship granted by Institut Teknologi Bandung |
| 2016 | Grand Strategi Penyiapan Tenaga Kerja Berkualitas yang Mendorong Pemerataan dan Berkeadilan (Inklusif) Internal level research award/sponsorship granted by SBM ITB |
| 2015 | Studi Pengaruh Brand dan Warna Terhadap Preferensi Konsumen Pada Produk Pakaian Dalam dengan Menggunakan Respon Neural (EEG) dan Conjoint Analysis Internal level research award/sponsorship granted by SBM ITB |
| 2015 | Model Ekosistem AgriBisnis Inklusif dan Dimensi Relasionalnya Internal level research award/sponsorship granted by SBM ITB |
| 2024 | Why do Customers Decide to Complain on Social Media? And How to Produce Customer Forgiveness Nurrani Kusumawati,Abigail Tasya Suhandi,Mustika Sufiati Purwanegara. Review of Integrative Business and Economics Research. Vol. 13, Issue 3; Pages 235-254. |
| 2023 | Identifying Customers’ Barriers in Buying Sustainable Beauty Products Fanny Peyton,Mustika Sufiati Purwanegara. Journal Integration of Management Studies. vol 1 no 1 (2023). |
| 2023 | Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products Jasmine Raihana,Mustika Sufiati Purwanegara. Indonesian Journal of Business and Entrepreneurship (IJBE). vol 9 no 1 (2023). |
| 2023 | Proposed Marketing Strategy to Increase Sales By Increasing Brand Wareness Of Water & Wastewater Treatment Company (PT Dwikarya Mitra Sejati) Irfan Yusuf Saputro,Mustika Sufiati Purwanegara. Journal of Economics and Business UBS. vol 12 no 1 2023. |
| 2023 | Proposed Business Strategy for International Freight Forwarding Company (Case: PT Jahermosa) Sebayang Lovanda CA,Mustika Sufiati Purwanegara,Satya Aditya Wibowo. International Journal of Current Science Research and Review. vol 6 no 1. |
| 2022 | Taxpayers’ adoption of online tax return reporting: extended meta-UTAUT model perspective Asep Heri Hermanto,Nila Armelia Windasari,Mustika Sufiati Purwanegara. Cogent Business and Management. 9. |
| 2022 | Sharing Economy of Online Food Delivery: Revealing the Underlying Attributes of the Customer Experience through Semantic Network Analysis Hepinda Fajari Nuharini,Mustika Sufiati Purwanegara. The South East Asian Journal of Management. vol 16 no 2. |
| 2022 | Greenwash Online Marketing: Does Indonesian Gen-Z Still Have The Intention To Repurchase Green Products? Ida Ayu Saras Valendia,Mustika Sufiati Purwanegara. Indonesian Journal of Business and Entrepreneurship (IJBE). vol 8 no 3. |
| 2022 | Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application Muhamad Abdilah Ramdani,Prawira Fajarindra Belgiawan,Fitri Aprilianty,Mustika Sufiati Purwanegara. Binus Business Review. Vol. 13 No. 1 (2022). |
| 2022 | THE INFLUENCE OF DESTINATION ATTRIBUTES AND TOURIST’S LIFESTYLE TOWARDS LOCAL TOURIST PREFERENCES IN CHOOSING DOMESTIC TOURIST DESTINATIONS IN INDONESIA Davelynn Danielle,Mustika Sufiati Purwanegara. international journal of business and economy. vol 4 no 3. |
| 2022 | The Effect of Social Media Platforms Toward Value Co-Creation in Generation Z Muhammad Latif Mediyan,Mustika Sufiati Purwanegara. International Journal of Business and Technology Management. vol 4 no 3. |
| 2022 | Factors Affecting Customer Habit Shifting from Global to Local Fashion Brands due to COVID-19 Nanette Aliyazahra,Mustika Sufiati Purwanegara. International Journal of Advanced Research in Economics and Finance. vol 4 no 3. |
| 2022 | Defining event marketing as engagement-driven marketing communication Romi Setiawan,Dermawan Wibisono,Mustika Sufiati Purwanegara. Gadjah Mada International Journal of Business. vol 24 no 2. |
| 2022 | FACTORS INFLUENCING ONLINE PURCHASE DECISION OF LOCAL PERFUME BRANDS IN INDONESIA Shintia Nurulita Hanun Azizah,Mustika Sufiati Purwanegara. international journal of business and economy. vol 4 no 3. |
| 2021 | Cashless Society in Progress: Capturing Different Generations’ Perspectives toward External Influence in E-Wallet Usage Widyoretno Adiani,Atik Aprianingsih,Mustika Sufiati Purwanegara. Journal of Economics, Business, & Accountancy Ventura. vol 23 no 2. |
| 2021 | Proposed Marketing Strategy to Increase Sales Performance: Case Study: Reyd Muslimah Sportwear Anugrah Ramadhan Harry A.T,Mustika Sufiati Purwanegara. The International Journal of Business and Management. vol 9 no 2. |
| 2021 | Stakeholders' Participatory Framework in Rice Agribusiness. Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. Journal of Business and Economics Review. Review 5 (4) 59 – 68 (2021). |
| 2021 | PROPOSED INCLUSIVE BUSINESS ECOSYSTEM PLATFORM TO INCREASE THE SUPPLY OF VETIVER OIL (CASE STUDY OF USAR GARUT COOPERATIVES) Reinaldy Agung Pramudhita,Fitri Aprilianty,Rossy Sjahrifah,Mustika Sufiati Purwanegara. Journal of Humanities, Language, Culture and Business. Vol.4/No.14. |
| 2021 | Stakeholders’ Participatory Framework in Rice Agribusiness Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. Journal of Business and Economics Review. Vol 5 Issue 4. |
| 2021 | Stakeholders’ Participatory Framework in Rice Agribusiness Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. Journal of Business and Economics. 5(4). |
| 2020 | Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune) Natalie Amadea,Mustika Sufiati Purwanegara. Tourism and Sustainable Development Review (TSDR). Vol 3, No 1 (2020). |
| 2020 | Business Strategy for Longgar Outfit as a New Fashion Brand Sofia Nuraini,Mustika Sufiati Purwanegara. Tourism and Sustainable Development Review (TSDR). Vol 1, No 1 (2020). |
| 2019 | EXPORT STRATEGY OF COOPERATIVE IN AN EMERGING COUNTRY: EVIDENCE OF MITRA MALABAR COOPERATIVE Ervyna Rizki Febrianny,Mustika Sufiati Purwanegara,Atik Aprianingsih. Journal of Global Business and Social Entrepreneurship. 5/14. |
| 2019 | Sustaining Inclusive Businesses in the Horticulture Sector: The Experience of Companies in West Java Mustika Sufiati Purwanegara,Atik Aprianingsih,Nurrani Kusumawati,henry ardiansyah,Tanri Ariandi. International Journal of Agricultural Resources, Governance and Ecology. 15/3. |
| 2019 | Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture Mustika Sufiati Purwanegara,Nurrani Kusumawati,Azaria Sophiani Nadhirah. International Journal of Business and Globalisation. Vol 23 No 2. |
| 2019 | Investigating Consumer Preference in Banking Services: A Conjoint Analysis Study Dimas Maulana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara. International Journal of Economics and Business Administration. Volume VII, Issue 3, 2019. |
| 2019 | A Preliminary Study on the Motivation for Crowdfunding Teresia Debby,Mustika Sufiati Purwanegara,Atik Aprianingsih. Indonesian Journal of Business and Entrepreneurship. 5/3. |
| 2019 | Determining the Buyer-supplier Relationships in International Market: Evidence of Indonesian Products Ervyna Rizki Febrianny,Mustika Sufiati Purwanegara. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah (Journal of perspectives on financing and regional development). Vol 7 No 1 (2019). |
| 2019 | INITIATING THE CHANNEL RELATIONSHIP BETWEEN SUPPLIER AND COOPERATIVE IN INDONESIA: A CONCEPTUAL FRAMEWORK Jessica Setiawan,Mustika Sufiati Purwanegara,Atik Aprianingsih. Journal of Global Business and Social Entrepreneurship. 5/14. |
| 2019 | The role of multidimensional perceived value, trust and commitment to achieve collaboration in West Java agribusiness Niken Larasati,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Journal of Agricultural Resources, Governance and Ecology. Vol. 15 No. 4 (2019). |
| 2018 | Factors Influencing Supplier Performance: Evidence from Farmers in West java Atik Aprianingsih,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Journal of Supply Chain Management. 7 (2). |
| 2018 | Bridging Perspectives of Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Service in Indonesia Ihsan Hadiansah,Rendika Nugraha,,Adhi Setyo Santoso,Mustika Sufiati Purwanegara. The South East Asian Journal of Management. Vol 12, No 2 (2018): October 2018. |
| 2018 | Bringing Collaborative Inclusiveness to West Java Indonesia Agribusiness through Online Platform Mustika Sufiati Purwanegara,Atik Aprianingsih,Jeremy Joseph Hanniel,Wan Khairuzzaman Wan Ismail. International Journal of Agricultural Resources, Governance and Ecology. Vol. 14, No. 1, 2018. |
| 2018 | Discovering Branchless Banking Adoption under Inclusive Financial Plan in Indonesia Dimas Maulana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara. International Journal of Innovation and Business Strategy. Vol. 10, No. 2, June 2018, 32-45. |
| 2018 | Detecting buyer’s role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Wan Khairuzzaman Wan Ismail. International Journal of Agricultural Resources, Governance and Ecology. 14/1. |
| 2017 | Corporate Venture Capital Variable for Investing on Startup in Indonesia Sandhy Widyasthana,Dermawan Wibisono,Mustika Sufiati Purwanegara,Manahan Siallagan. International Journal of Innovation and Research in Educational Sciences. Volume 4,Issue 3, May 2017. |
| 2017 | STIMULUS CHOICE: WHAT WE HAVE LEARNED SO FAR Mustika Sufiati Purwanegara,Raden Aswin Rahadi. Journal of Global Business and Social Entrepreneurship. Volume 1 (Issue 3). |
| 2017 | CORPORATE VENTURE CAPITAL STRATEGY FOR SELECTING START-UP INVESTMENTS IN INDONESIA USING AN AGENT-BASED MODEL: CASES OF A MOBILE APPLICATION START-UP, PAYMENT SOLUTION START-UP AND DIGITAL ADVERTISING START-UP Sandhy Widyasthana,Dermawan Wibisono,Mustika Sufiati Purwanegara,Manahan Siallagan,Pratiwi Sukmawati. Journal of Entrepreneurship Education. 20 issues 2. |
| 2016 | The Efficacy of the Model of Goal Directed Behavior in Explaining Islamic Bank Saving Wahyu Tri Setyobudi,Sudarso Kaderi Wiryono,Reza Ashari Nasution,Mustika Sufiati Purwanegara. Journal of Islamic Marketing. Volume 7 , Issue 4,. |
| 2016 | Effects of colour towards underwear choice based on electroencephalography (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. Australasian Marketing Journal. Volume 24, Issue 4. |
| 2016 | Using Electroencephalogram (EEG) to Understand The Effect of Price Perception on Consumer Preference Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. The Asian Journal of Technology Management. Vol 9 Isuue No.1. |
| 2015 | The Role of Business Ethics in the Relationship between Market Orientation and Business performance Gusti Oka Widana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara,Mohammad Toha. International Journal of Finance & Banking Studies. v 4/ I 1. |
| 2015 | Exploring implicit and explicit attitude toward saving at Islamic bank Wahyu Tri Setyobudi,Sudarso Kaderi Wiryono,Reza Ashari Nasution,Mustika Sufiati Purwanegara. Journal of Islamic Marketing. v 6/ I 3. |
| 2015 | EXPLORING THE IMPACT OF ISLAMIC BUSINESS ETHICS AND RELATIONSHIP MARKETING ORIENTATION ON BUSINESS PERFORMANCE: THE ISLAMIC BANKING EXPERIENCE I Gusti Ngurah Oka Widana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara,Mohammad Toha. Asian Academy of Management Journal. Volume 20 Number 1. |
| 2015 | The Buying Center Existence in Small Scale Companies in Indonesia Moses L.P. Hutabarat,Gatot Yudoko,Mustika Sufiati Purwanegara. International Journal of Economic Research. 12/4. |
| 2014 | Measuring Islamic Business Ethics Within Indonesia Islamic Banks Gusti Ngurah Oka Widana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara,Mohammad Toha. Global Journal Al Thaqafah. Vol 4, No 2 (2014). |
| 2014 | Restructuring knowledge of organic customer profile within KM-CRM framework Nita Garnida,Jann Hidajat Tjakraatmadja,Reza Ashari Nasution,Mustika Sufiati Purwanegara. International Food Research Journal. 21/3. |
| 2013 | Impact of Customer's Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category Desi Ambar Prawono,Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani. Journal of Economics and Behavioral Studies. Vol. 5, No. 8. |
| 2013 | Media Strategy of TV Advertising in Indonesia Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani,Augustine Merriska,Evy Rachmawati Chaldun. Sains Humanika. Volume 64, issue 2. |
| 2013 | Mothers Perception, Attitude, and Willingness to Purchase towards Baby Formula Febrina Fitriyanti Tambunan,Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani. Journal of Economics and Behavioral Studies. Vol. 5, No. 8, pp. 511- 521. |
| 2013 | Purchase Decision Criteria When Choosing a Bag in Indonesia Nadia Arfan,Mustika Sufiati Purwanegara. Journal of Global Fashion Marketing. Vol. 4 i. 1. |
| 2013 | Adoption Behavior of E-Money Usage Lani Miliani,Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani. Information Management and Business Review. Vol. 5, No. 7, pp. 369-378,. |
| 2013 | The Impact of Husband’s Perception and Value towards Family Purchase Decision Patterns Christian Wibisono,Mustika Sufiati Purwanegara. Journal of Economics and Behavioral Studies. Vol. 5 No. 8 (2013). |
| 2013 | The Psychological Effect of Uploading Food Picture on Social Media to Willingness to Dine Out Novia Dwi Resti,Mustika Sufiati Purwanegara. Journal of Social and Development Science. Vol. 4, No. 7, pp. 316-324, July 2013. |
| 2013 | CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA hartanto yuwo,John B. Ford,Mustika Sufiati Purwanegara. Organizations and Markets in emerging Economies. VOL. 4, No. 1(7) - 2013. |
| 2010 | Influence of word of mouth communication towards indonesian online shopper purchase intention Mustika Sufiati Purwanegara,Eka Yuliana. Jurnal Manajemen Teknologi. Volume 9 Number 2 (2010). |
| 2010 | Pengaruh dimensi etika terhadap sikap konsumen pada viral stealth marketing A. Dian Sri Rezeki Natsir,Mustika Sufiati Purwanegara. Jurnal Manajemen Teknologi. Vol 9, No 2 2010. |
| 2021 | Developing Stakeholders' Participatory Framework in Rice Agribusiness: The Case of Pandan Wangi Rice from Indonesia Mustika Sufiati Purwanegara,Nita Garnida,Nurrani Kusumawati. 11th Global Conference on Business and Social Sciences |
| 2018 | Eye Movement Study on Visual Posting of Pre-Loved Luxury Fashion Brand in
Mobile App Nurrani Kusumawati,Mustika Sufiati Purwanegara,Vionna Angelica. 2018 Global Marketing Conference |
| 2018 | CONSUMER TASTE PREFERENCES OF SEVERAL INDONESIAN COFFEE BASED ON ELECTROENCEPHALOGRAPHY (EEG) Fitri Aprilianty,Kartika Sarirahayu,Mustika Sufiati Purwanegara. 2018 Global Marketing Conference |
| 2018 | What Factors that Influence Coffee Flavor: A Case of Coffee Industry in Indonesia Kartika Sarirahayu,Mustika Sufiati Purwanegara,Fitri Aprilianty. The 3rd International Conference on Management in Emerging Markets |
| 2017 | Modeling Consumer Preference in Retail Banking: A Conjoint Analysis for Indonesian Bank Customers Dimas Maulana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Exploring Factors of Consumer Preference for Banking Service in Indonesia Dimas Maulana,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | ANALYSIS OF NEUROPHYSIOLOGICAL REACTIONS TOWARDS TOURISM ADVERTISING VIDEO CAMPAIGN Fitri Aprilianty,Irene Angelina Cahyadi,Mustika Sufiati Purwanegara,Herry Hudrasyah. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Readiness of Cooperatives in West Java to Join the Value Chain (Business Inclusive Platform, KUKM Ecobiz) Atik Aprianingsih,Puspa Diva Nur,Aeni Azizah,Mustika Sufiati Purwanegara,Fitri Aprilianty. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Developing coconut agribusiness in pangandaran through inclusive business, case study: mitra kelapa production cooperative (kpmk) Siti Nuur Fauziyah,Fitri Aprilianty,Mustika Sufiati Purwanegara,Nurrani Kusumawati. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Proposed Inclusive Business Ecosystem Platform to Increase the Supply of Vetiver Oil (case study of cooperative Usar Garut) Reinaldy Agung Pramudhita,Mustika Sufiati Purwanegara. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Inclusive Agribusiness Ecosystem as a Solution to Indonesian Farmers' Low Welfare Jeremy Joseph Hanniel,Mustika Sufiati Purwanegara,Atik Aprianingsih. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Use of Facebook Fan pages in Promoting Future Urban Transit - A Case Study of PT. MRT Jakarta Edith Lavindri,Sudarso Kaderi Wiryono,Mustika Sufiati Purwanegara. Mulawarman International Conference on Economics and Business 2017 |
| 2017 | Transformation Strategy from Supply Chain to Collaborated Value Chain of Java Preanger as a Business Growth Strategy for Small Farmers and Their Cooperative Mustika Sufiati Purwanegara,Atik Aprianingsih,Widhyawan Prawiraatmadja. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | Sustaining Inclusive Business in Horticulture Sector: Experience of
Companies in West Java Mustika Sufiati Purwanegara,Atik Aprianingsih,Nurrani Kusumawati,Henry Prasasti Ardiansyah,Tanri Ariandi. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | THE PREFERENCE ON RICE AMONG BANDUNG SOCIETY Fitri Aprilianty,Mustika Sufiati Purwanegara,Azalia Shafira,Winda Nur Andita,Puspa Diva Nur. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | The Analysis of Influence Factors in Customer Repurchase Intention of Using C2C Marketplace in Indonesia, especially Java Island. Mustika Sufiati Purwanegara,Nurrani Kusumawati,Dyah Hapsari Fajarin. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2017 | THE PREFERENCE ANALYSIS OF COFFEE SHOPS AND IT’S CONSUMERS TOWARDS COFFEE BEANS IN JAKARTA Ghanny Shidqy Arif,Mustika Sufiati Purwanegara. the 2nd International Conference on Management In Emerging Markets and International Conference on Innovation In Business and Strategy 2017 |
| 2016 | Factors Influencing Indonesian Women Choice for Renting or Making Their Wedding Dress Nabilla Astri Adjani Putri,Mustika Sufiati Purwanegara. The 1st International Conference on Management in Emerging Markets 2016 |
| 2016 | Determining Buyer Type Effects on Supplier’s Perceived Value, Trust, and Performance in Agriculture Business to Business Relationships Using Electroencephalogram (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara. International Symposium on Sustainable Development and Management |
| 2016 | The Role of Multidimensional Perceived Value, Trust, Commitment to Achieve Collaboration in West Java Agribusiness Niken Larasati,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | ACCULTURATION OF KOREAN FOOD CONSUMPTION IN INDONESIA BASED ON ELECTROENCEPHALOGRAPHY (EEG) MEASUREMENT Fitri Aprilianty,Mustika Sufiati Purwanegara,Wan Khairuzzaman Wan Ismail. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | MOBILE PHONE USAGE BEHAVIOR IN INDONESIA Dyah Hapsari Fajarin,Mustika Sufiati Purwanegara. Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management |
| 2016 | FACTORS AFFECTING CUSTOMERS BUYING INTENTION Daffi Ranandi,Mustika Sufiati Purwanegara. 1st Global Conference on Business, Management and Entreupreuneurship 2016 |
| 2016 | EFFECT OF INDONESIA MYTH TOURISM STORY MARKETING TO GLOBAL TOURIST VISITING INTENTION Claudia,Mustika Sufiati Purwanegara. Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management |
| 2016 | Marketing Strategy of SMS LBA Pt. X as Mobile Digital Advertising to Increase Sales And Retentions of Customer in Bandung Lusyana Sunardi,Mustika Sufiati Purwanegara. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | The Activity of Service Recovery in creating Customer Satisfaction, Repurchase Intention and to avoid Negative Word of Mouths of Bandung E-Commerce Mustika Sufiati Purwanegara,Nurrani Kusumawati,Achmad Satria. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | INCREASING CUSTOMER AWARENESS AND IMPROVING PERCEPTION TOWARDS CINEMAS MOBILE APPLICATION Muhammad Adriansyah,Mustika Sufiati Purwanegara. 2016 Global Marketing Conference at Hong Kong |
| 2016 | Consumer Attitude towards Gray Market in Indonesia Monica Widjaja,Mustika Sufiati Purwanegara. The 7th Smart Collaboration for Business in Technology and Information Industries 2016 |
| 2016 | INCLUSIVE BUSINESS ECOSYTEM MODEL FOR SMALL FARMERS: CASES FROM WEST JAVA, INDONESIA Mustika Sufiati Purwanegara,Wan Khairuzzaman Wan Ismail,Atik Aprianingsih. International Symposium on Sustainable Development and Management |
| 2016 | THE ROLE OF REGULATOR AND BANK PLAYER IN BRANCHLESS BANKING IN INDONESIA Dimas Maulana,Mustika Sufiati Purwanegara. Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management |
| 2016 | BENEVOLENCE, POWER, DEPENDENCY, CONTRACTUAL COMPLETENESS, STRUCTURAL FORMALIZATION, COOPERATIVENESS, AND SUPPLIER PERFORMANCE Atik Aprianingsih,Mustika Sufiati Purwanegara,Fitri Aprilianty. International Conference on Innovation in Business and Strategy 2016 |
| 2016 | CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USING MOBILE APPLICATION IN INDONESIA Audina Larasati,Mustika Sufiati Purwanegara. Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management |
| 2016 | ROLE OF INDIVIDUAL FACTORS TOWARD INDONESIAN CONSUMERS’ ACCEPTANCE ON ORGANIC FOOD Nita Garnida,Mustika Sufiati Purwanegara. Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management |
| 2015 | Fashion Involvement, Motives, Need for Uniqueness, and Interest towards Modified Fashion of Indonesian Generation Y Rizkia Ayu Ratnaningtyas,Mustika Sufiati Purwanegara. The 7th Indonesia International Conference of Innovation, Entrepreneurship and Small Business 2015 |
| 2015 | ASSESSING THE EFFECT OF COLOR AND BRAND ON UNDERWEAR CHOICE USING ELECTROENCEPHALOGRAM (EEG) Fitri Aprilianty,Mustika Sufiati Purwanegara,Suprijanto. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2015 | The Buying Behavior of Small-sized Batik Company in Indonesia Gatot Yudoko,Mustika Sufiati Purwanegara. The 7th Indonesia International Conference of Innovation, Entrepreneurship and Small Business 2015 |
| 2015 | Customer Perception Towards Being Vegan/Vegetarian as Green Marketing Strategy: Case Study of "Kehidupan Tidak Pernah Berakhir" Fadhila Hasna Athaya,Anggara Wisesa,Mustika Sufiati Purwanegara. The 7th Indonesia International Conference of Innovation, Entrepreneurship and Small Business 2015 |
| 2015 | AN OVERVIEW OF SOCIAL NETWORK ACTIVITY IN JAKARTA FOR PROMOTING FASHION BRAND Mustika Sufiati Purwanegara,Nita Garnida. Global Fashion Management Conference 2015 |
| 2015 | The Relationship between Consumer's Self and Premium Cosmetics's Brand Repurchase Intention1 Avi Bellerizki,Mustika Sufiati Purwanegara. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2015 | Purchase Intention toward Fashion Brand on Instagram1 Nabilla,Mustika Sufiati Purwanegara. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2015 | INTENTION TO USE OF E-MONEY IN INDONESIA Evita Purnamasari,Mustika Sufiati Purwanegara. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2015 | A QUEST FOR BUSINESS MODEL TO INCREASE THE WELFARE OF INCLUSIVE AGRIBUSINESS IN INDONESIA Meidina Mustikaningrum Amarsa,Mustika Sufiati Purwanegara,Atik Aprianingsih,Ira Fachira,Mia Tantri Diah Indriani. International Conference on Advanced Research in Business and Social Sciences 2015 |
| 2014 | Consumer Decision Rules For Fast Moving Consumer Goods Product Purchase Decision Indira Ayu Adzhani,Mustika Sufiati Purwanegara. International Research Conference on Business, Economics and Social Sciences 2014 |
| 2014 | Influencing Factors of Luxury Brand Handbag Consumption1 Hartini Soraya,Mustika Sufiati Purwanegara. Global Fashion Management Conference 2014 |
| 2014 | The Effect of a Symbolic Meaning Communication towards the Preference of Indonesian Traditional Batik Pattern Mustika Sufiati Purwanegara. Korean Marketing of Science, Seoul3 |
| 2014 | Snapshot of Mobile Internet Banking Regulation Perception and Its Impact on Costumer Attitude", 1 Mustika Sufiati Purwanegara,Atik Aprianingsih,Febri Andika. The 5th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2013 |
| 2014 | The Effect of Hobbies and Lifestyle on Choosing Tourism Destinations in Lembang, West Java, Indonesia Emily Edmonda Putri,Mustika Sufiati Purwanegara. Global Marketing Conference 2014 |
| 2014 | Is there Any Possibility for Famous Local Bakery in Indonesia to Make Brand Alliance with AirAsia Andrea Steven,Mustika Sufiati Purwanegara. Procedia - Social and Behavioral Sciences |
| 2014 | THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA Shiddhiq Amarullah,Riandhita Eri Werdani,Fitri Aprilianty,Nurlia Balqish,Fitria Insi Aulani,Mustika Sufiati Purwanegara. Global Marketing Conference 2014 |
| 2014 | USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE Fitri Aprilianty,Mustika Sufiati Purwanegara. Global Marketing Conference 2014 |
| 2013 | Influences of Acculturation to Global Consumer Culture and Ethnic Identification towards Western Culture Consumption Behaviors Azaria Sophiani Nadhirah,Mustika Sufiati Purwanegara. World Business and Social Science Research Conference 2013 |
| 2013 | Effect on Visual Merchandising in Fashion Store on Female Consumers’ Purchase Intention3 Astrid Nur Rahma,Mustika Sufiati Purwanegara. World Business and Social Science Research Conference 2013 |
| 2013 | DORM HOSTEL SERVICESCAPE PREFERENCES IN BANDUNG TOURISM 1 Ilma Aulia Zaim,Mustika Sufiati Purwanegara. INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH 2012 |
| 2013 | MEASURING THE POTENTIAL OF INDONESIAN ONLINE CONSUMER SHOPPING BEHAVIOR Mustika Sufiati Purwanegara. INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH 2012 |
| 2013 | Snapshot on Indonesia Regulation in Mobile Internet Banking Users Attitudes Mustika Sufiati Purwanegara,Atik Aprianingsih,Febri Andika. The 5th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2013 |
| 2012 | Online Community Usage Behavior (Case Study of Indonesian Online Community Members) Mustika Sufiati Purwanegara. 2012 3rd International Conference on E-business, Management and Economics |
| 2012 | Factors Influencing Consumer’s Online Brand Usage Behavior: Evidence from Online Shoppers in Indonesia Almira Siagian,Mustika Sufiati Purwanegara. 3rd International Conference on E-business, Management and Economics 2012 |
| 2012 | The Influence of Impulsive Factors and Media Promotion towards Shopping Online and Offline Case : Indonesian Shoppers3 Mustika Sufiati Purwanegara,Dwi Maya Subianto. Global Marketing Conference 2012 |
| 2012 | The Effect of Consumer’s Trust and Perceived Risk Toward Online Purchase Intention1 Nadia Febriyanto,Mustika Sufiati Purwanegara. Conference International Institute of Social and Economic Sciences |
| 2012 | Indonesian OTAKU Consumer Behaviors, Value, and Buying Decision Factors3 Muhammad Ajie Santika S,Mustika Sufiati Purwanegara. World Academy of Science, Engineering and Technology 2012 |
| 2012 | Population Studies toward Consumer’s Online Brand Usage Behavior: evidence from online shoppers in Indonesia Almira Siagian,Mustika Sufiati Purwanegara. The 3rd International Conference on E-business,Management and Economics |
| 2012 | Does City Brand Equity Have any Impacts in Tourism World? A Case Study of Bandung City - Indonesia as a Tourism Destination Mustika Sufiati Purwanegara. Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham |
| 2011 | How Eco-oriented Firm Influences Innovators Intention to Purchase Biofuel Mustika Sufiati Purwanegara,Nita Garnida. 15th Annual Academy of Marketing Science World Marketing Congress |
| 2011 | Consumers Segmentation Based on Their Perceived Value toward Recycled Products Adinda Meutia Hapsari,Mustika Sufiati Purwanegara. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Analysis of motivation and preferences of Bandung Institute of Technology students in choice tourism destination Nurrani Kusumawati,Mustika Sufiati Purwanegara. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | A Study of the Effect of Social Media Marketing Messages on Attitude Towards Green Products in Social Media Mustika Sufiati Purwanegara. Pan-Pacific Conference XXVIII Corporate Strategies for the Green World |
| 2011 | Consumer Self and Choice Mustika Sufiati Purwanegara,Nurrani Kusumawati. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Customer Satisfaction: Its Antecedents, Its Roles, and Its Consequences (A Literature mapping Review of Empirical Findings) Mustika Sufiati Purwanegara. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Consumers Choice of Natural Medicines Compare with Chemical Medicines in Indonesia Mustika Sufiati Purwanegara. The 3rd Indonesia International Conference on Innovation, Entrepreneurship, and Small Business 2011 |
| 2011 | Consumer Acceptance on Eco Friendly Shopping Base Case Study: Carrefour Green Bag Mustika Sufiati Purwanegara. Pan-Pacific Conference XXVIII Corporate Strategies for the Green World |
| 2011 | HOW ECO-ORIENTED FIRM INFLUENCES INNOVATORS INTENTION TO PURCHASE BIOFUEL Mustika Sufiati Purwanegara,Nita Garnida. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015 |
| 2010 | TV Watching Behavior in Bandung and Jakarta Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani. Pan-Pacific Conference XXVII |
| 2010 | Personal Values and Consumer Innovativeness on Biofuel Mustika Sufiati Purwanegara,Nita Garnida. Global Marketing Conference: Marketing in a Turbulent Environment |
| 2010 | Influence of Advertising Decision to TV Advertisement Awareness Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani. Pan-Pacific Conference XXVII |
| 2016 | ADOPSI EKOSISTEM BISNIS INKLUSIF BAGI KOPERASI DI JAWA BARAT: MENUJU PERTUMBUHAN EKONOMI YANG ADIL DAN MERATA Mustika Sufiati Purwanegara. Teaching Materials |
| 2016 | Consumer Behavior in Digital Marketing Era:Cases From Indonesia Mustika Sufiati Purwanegara,Nita Garnida. Research Monographs |
| 2015 | Neuromarketing: Sains dalam Marketing Fitri Aprilianty,Mustika Sufiati Purwanegara. Article in Popular Media |
| 2015 | The Psychology of the Asian Consumer - Consumers’ Perspective on Mobile Phone Marketing (Case Java, Indonesia) Mustika Sufiati Purwanegara,Mia Tantri Diah Indriani,Ronny Armando Pitojo. Chapter in Research Book |
| 2014 | Neuromarketing: Sains dan Marketing Fitri Aprilianty,Mustika Sufiati Purwanegara. Article in Popular Media |
| 2010 | CS Menghasilkan 90% Top Performance Innovators, Mustika Sufiati Purwanegara. Article in Popular Media |
| 2016 | Branding Strategy and communication for Pandan Wangi's rice produced by Farmer Group- KUD Suka Mulya Cianjur Ade |
| 2016 | Branding Strategy and communication for vegetable produced by Farmer Group-Pangalengan KATATA |
| 2012 | Feasibility Study KRL Bandara PT Kereta Api Indonesia (Persero) |
| 2012 | Studi Kelayakan Pendirian Universitas Pertamina Pertamina Corporate University |
| 2011 | Business Performance Assessment: Speedy PT Telekomunikasi Indonesia (Persero), Tbk. |
| 2010 | Feasibility Study ITB Malaysia LAPI ITB |
| 2018 | Integrated Management Development Program Kalla Group Training for Corporations provided by CCE |
| 2016 | Sosialisasi Platform Ekosistem Bisnis INklusif Bagi Koperasi di daerah Dekopinda kabupaten Bandung Training for Public provided by Dekopinda Kabupaten Bandung, Dekopinwil Jawa barat |
| 2016 | PENGEMBANGAN EKOSISTEM BISNIS UNTUK REFORMASI PERKOPERASIAN DI JAWA BARAT Training for Public provided by Dekopinda Ciamis, Dekopinwil Jawa barat |
| 2014 | Market Potential & Demand Size for Consumer RetailINDIHOME (Indonesian Digital Home) , Service Area : Sulawesi< Maluku and Irian Jaya Training for Corporations provided by CCE SBM ITB |
| 2013 | Integrated Management Development Program Krakatau Steel Group Training for Corporations provided by CCE SBM ITB |
| 2013 | Market Potential & Demand Size for Consumer RetailINDIHOME (Indonesian Digital Home) , Service Area :Kalimantan Training for Corporations provided by CCE SBM ITB |
| 2013 | Market Potential & Demand Size for Consumer RetailINDIHOME (Indonesian Digital Home) , Service Area Central and East Java Training for Corporations provided by CCE SBM ITB |
| 2013 | Market Potential & Demand Size for Consumer Retail INDIHOME (Indonesian Digital Home), Service Area Jakarta and West Java Training for Corporations provided by CCE SBM ITB |
| 2012 | Case Teaching and Study Workshop - PT. Telekomunikasi Indonesia (Persero) Training for Corporations provided by CCE SBM ITB |
| 2012 | Fundamental Management Skills for Management Trainee - PT. Bank Commonwealth Training for Corporations provided by CCE SBM ITB |
| 2011 | In house Training Basic Leadership Program, Customer Focus and Business Awareness Batch V - TELKOM Training for Corporations provided by |
| 2011 | In house Training Basic Leadership Program, Customer Focus and Business Awareness Batch IV - TELKOM Training for Corporations provided by |
| 2011 | In house Training Basic Leadership Program, Customer Focus and Business Awareness Batch III - TELKOM Training for Corporations provided by |
| 2011 | In house Training Basic Leadership Program, Customer Focus and Business Awareness Batch II - TELKOM Training for Corporations provided by |
| 2011 | In house Training Basic Leadership Program, Batch I: Customer Focus and Business Awareness - TELKOM Training for Corporations provided by |
| 2010 | Management Training : BRAND REVITALIZATION - GARUDA INDONESIA Training for Corporations provided by |
| 2016 | Global Marketing Conference 2016: Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Record of Peer Review of Conference Paper |
| 2016 | 1 article(s) in Jurnal Manajemen Teknologi |
| 2015 | 2 article(s) in Jurnal Manajemen Teknologi |
| 2014 - Present | Journal of Global Fashion Marketing. Membership of Editorial Board of Journal |
| 2014 | 1 article(s) in Jurnal Manajemen Teknologi |
| 2013 | 3 article(s) in Jurnal Manajemen Teknologi |
| 2012 | 3 article(s) in Jurnal Manajemen Teknologi |
| 2018 | Designing Corporate Venture Capital Strategy for Selecting Start-Up Companies Portfolio in Indonesia School of Business and Management, Institut Teknologi Bandung Co-Promotor |
| 2016 | Knowledge-based Social Innonation Process within Social Enterprise toward Social Value Creation (Case Study in Non-profit Organization and Not-for-Profit Organization in Indonesia) School of Business and Management Institut Teknologi Bandung Examiner |
| 2015 | The Impact of Market Orientation, Relationship Marketing and Islamic Business Ethics to The Business Performance: The Study of Islamic Banking In Indonesia School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2015 | The Model Organizational Buying Behavior for Small Business: Case Studies of Small Scale Batik Business in Indonesia School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2015 | Value Determinant Factors for Housing Products Pricing in Jakarta Metropolitan Region School of Business and Management Institut Teknologi Bandung Examiner |
| 2015 | Extending the Model of Goal-Directed Behavior to Explain Indonesian Consumers Intention at Islamic Banks: The Role of Implicit Attitude & Personal Values School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2014 | Consumers' Organic Food Acceptance for Producers' KM-CRM Model: Evidence From Bandung, Indonesia School of Business and Management Institut Teknologi Bandung Co-Promotor |
| 2016 | Pengenalan Metodologi Pasar Kerja Kementrian Tenaga Kerja RI, Dirjen Pembinaan Penempatan Tanaga Kerja dan Peluasan Kesempatan Kerja |
| 2016 | The International Dimension in a Curriculum null |
| 2015 | Mapping Global Fashion Landscape , Jakarta Global Alliance of Marketing & Management Associations |