Nila Armelia Windasari, SA., MBA., PhD.

Research Areas

– Service marketing
– Service science
– Value cocreation
– Service innovation
– Technology-enabled service

Teaching Areas

– Brand Management
– Marketing
– Business Statistics

Nila Armelia Windasari, SA., MBA., PhD.

Director of International Relations
022-2531923 Ext 1308


Nila Armelia Windasari (Nila) received her bachelor degree in Accounting from Universitas Airlangga. After graduation, she worked as an assistant auditor in MAZARS. Since 2013, Nila moved to Taiwan and obtained her MBA in Asia University, Taiwan. She got awarded by LPDP to continue a doctoral program in the Institute of Service Science, National Tsing Hua University. During her PhD study, Nila got an opportunity to do visiting research in Hofstra University, NY – USA; has been awarded as HICSS Doctoral Fellow on 2017, and received Phi Tau Phi Scholastic Honor Society Award for her academic excellence upon graduation.
During her study in Taiwan, Nila also served as a tutor for Management Department - Indonesia Open University in Taipei, for four years. Nila is now joining sub-interest group Business Strategy and Marketing at SBM ITB. His research interests include technology-enabled service, service marketing, and service design, to explore how individuals experience a technology to improve his/her wellbeing and cocreate value with other actors.

Academic Degree

PhD in Service Science, National Tsing Hua University, Taiwan – ROC, 2014-2018
Master of Business Administration, Asia University, Taiwan – ROC, 2013-2014
Bachelor in Accounting, Universitas Airlangga - Indonesia, 2008-2012