Profile
Nila Armelia Windasari (Nila) received her bachelor degree in Accounting from Universitas Airlangga. After graduation, she worked as an assistant auditor in MAZARS. Since 2013, Nila moved to Taiwan and obtained her MBA in Asia University, Taiwan. She got awarded by LPDP to continue a doctoral program in the Institute of Service Science, National Tsing Hua University. During her PhD study, Nila got an opportunity to do visiting research in Hofstra University, NY – USA; has been awarded as HICSS Doctoral Fellow on 2017, and received Phi Tau Phi Scholastic Honor Society Award for her academic excellence upon graduation. Her dissertation was awarded as the Best PhD Dissertation in Service Science Society (s3tw) Academic Research Award. She is also a member of INFORMS Service Science and ISSIP (The International Society of Service Innovation Professionals)
During her study in Taiwan, Nila also served as a tutor for Management Department - Indonesia Open University in Taipei, for four years. Nila is now joining sub-interest group Business Strategy and Marketing at SBM ITB. His research interests include technology-enabled service, service marketing, and service design, to explore how individuals experience a technology to improve his/her wellbeing and cocreate value with other actors.
Teaching
MB1101 - Introduction to BusinessMB1102 - Performance Art
MB1203 - Leadership and Management Practice
MB2004 - Introduction to International Business
MB2006 - Introduction to International Business
MB2103 - Marketing
MB2105 - Integrated Business Asia 1
MB2205 - Integrated Business Asia 2
MB3001 - Business Sustainability Management & Agile Organisation
MB3003 - Business Sustainability Management & Agile Organisation
MB3231 - International Business
MB4024 - Digital Marketing
MB4049 - Retail Management
MB4050 - Brand Management
MB4057 - Service Marketing
MB6023 - Digital Marketing
MB6032 - Branding Science
MB6033 - Service Marketing Strategies
MB6035 - Technology Commercialization
MK2251 - International Marketing for Technopreneur
MK3034 - Brand Development Management
MK3035 - Brand Development and Management
MM5001 - Marketing Management
MM5003 - Marketing Management
MM5009 - Strategic Management and Agile Enterprise
MM5014 - Digital Business Experience (P)
MM5015 - Digital Business Experience (P)
MM6031 - Digital Marketing
MM6036 - Digital Marketing
MM6038 - Branding and Marketing Communication
MM6040 - International Marketing Management
| 2018 | Doctor (Research) in Service Science National Tsing Hua University, Taiwan |
| 2014 | Master in Business Administration Asia University, Taiwan |
| 2012 | Bachelor in accounting Universitas Airlangga, Indonesia |
| 2019 - Present | School Level Director International Relations Office School of Business and Management |
| 2017 - Present | Member INFORMS Service Science INFORMS |
| 2023 | The Malaysian and Indonesian Gen Z Gastro Tourism Experience in the New Norm after COVID 19 Internal level research award/sponsorship granted by ITB |
| 2023 | Pengaruh Nilai Gotong Rotong (Co-Creation Value) dan Imbalan (Monetization system) terhadap Interaksi di "Sharing Economy" Ecobiz.id sebagai Wadah Berbagi Pengetahuan dalam Upaya Peningkatan Inovasi komunitas Produsen dalam Memenuhi Permintaan Pembeli Internal level research award/sponsorship granted by ITB |
| 2023 | Pengembangan Destinasi Pariwisata Berkelanjutan melalui Optimaliasi Distribusi Spasial Skenario Observasi Astronomi Indonesia Internal level research award/sponsorship granted by ITB |
| 2022 | Value Co-Destruction on Digital Platform: Scale Development, Empirical Evidence, and Comparison across Platforms Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2021 | Influence of Parents on their Children's Car Choice: A comparative study of Japan and Indonesia Data Set International level research award/sponsorship granted by SBM ITB |
| 2019 | Customer Journey Analysis and Beyond: Balancing the Stated and Unstated Experience of Customers Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Peningkatan Pengalaman Pelanggan untuk Kongruensi Nilai dan Kualitas Hidup: Studi Eksperimen pada Aplikasi Teknologi Jasa Keuangan Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Pengembangan Business Architecture Galeri UKM Sebagai E-Commerce PT.Pos Indonesia yang Berbasis Customer Centric Internal level research award/sponsorship granted by SBM ITB |
| 2025 | Customer Acquisition Strategy in Procurement Business (Case Study of CV SAS) Asty Firdausya,Nila Armelia Windasari. Jurnal EMT KITA. Vol. 9 No.1 (2025). |
| 2025 | Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision Michelle Ferica,Prawira Fajarindra Belgiawan,Lidia Mayangsari,Nila Armelia Windasari,Nisful Laila,Satria Fadil Persada,Reza Azhari Nasution. Gadjah Mada International Journal of Business. Vol. 27 No. 1 (2025). |
| 2024 | Analysis of Customer’s Continuous Use of Maritime Transportation Mobile Ticketing Application Adeilla Rahmi Anggraini,Nila Armelia Windasari. Jurnal Teknologi Dan Sistem Informasi Bisnis. Vol 6 No 4 (2024). |
| 2024 | Influence of parents on their children’s car purchase intention Muhamad Abdilah Ramdani,Jan-Dirk Schmöcker,Muhammad Zhafir Afif,Nila Armelia Windasari,Muhamad Rizki,Dong Zhang,Prawira Fajarindra Belgiawan. Transportation Journal. 2024. |
| 2024 | A Predictive CRM Analytics Framework For Merchant Retention: Applying RFM Segmentation, Customer Profiling, and Behavioral Analytics In The B2B Payment Gateway Company Stenaldo Abdinegara Kabut,Nila Armelia Windasari. Return: Study of Management, Economic and Business. Vol. 3 No. 6 (2024). |
| 2024 | THE INFLUENCE OF CONTENT ORIGIN ON TRUST AND ENGAGEMENT: A COMPARATIVE STUDY OF AI-GENERATED AND HUMAN-GENERATED CONTENT FOR INDONESIAN COMMUNICATION AND INFORMATION INDUSTRY Muhammad Ibnusina Wiyono,Nila Armelia Windasari. Jurnal Review Pendidikan dan Pengajaran (JRPP). Vol. 7 No. 3 (2024). |
| 2024 | Elevating Service Design and Customer Experience: Customer Value Proposition Validation and Design for New Digital Bank “Bank S” in Indonesia Erlando Boni Fachius Silalahi,Nila Armelia Windasari. Journal of Multidisciplinary Academic and Practice Studies. Vol. 2 No. 2 (2024). |
| 2024 | Proposed Marketing Experiences Throughout The Integration Program Of Saudagar Laweyan To Increase Purchase Intentions Nisrina Hanna Fakhrya,Nila Armelia Windasari. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam. Vol. 5 No. 4 (2024). |
| 2024 | Increasing SMEs’ Acquisitions on SMEs Export Platform using Five A’s Concept Ridwan Syah Ramadhan,Nila Armelia Windasari. International Journal of Current Science Research and Review. Vol.7 No.1 (2024). |
| 2024 | Comprehensive Evaluation of Digital Strategies and Its Impact on Company Performance Catherine Patinah,Mustika Sufiati Purwanegara,Nila Armelia Windasari. Journal of Electrical Systems. Vol. 20 No. 4s (2024). |
| 2024 | Improving gastro-tourism experience through 3d virtual attractions: evidence from tourists’ self-reported and neurophysiological responses Mustika Sufiati Purwanegara,Nila Armelia Windasari,Hasbian Fauzy Perdhana,Muhammad Fakhrul Rozi Ashadi,Fitri Aprilianty. Journal of Hospitality and Tourism Technology. Vol. ahead-of-print No. ahead-of-print (2024). |
| 2023 | Battle of Bootcamp: Analyzing Factor Affecting Customer Satisfaction and Continuance Intention in Coding Bootcamp Industry Indonesia Farah El Qadriani,Nila Armelia Windasari. International Journal of Current Science Research and Review. Vol. 6 No. 1 (2023). |
| 2023 | Adaptation of small and medium-sized enterprises in the food sector during the pandemic: Position the brand as part of the community Hardian E Nurseto,Nila Armelia Windasari,Prasanti W Sarli. -. Vol. 8 No. 2 (2023). |
| 2023 | Travellers’ online sharing across different platforms: what and why? Reza Azhari Nasution,Nila Armelia Windasari,Lidia Mayangsari,Devi Arnita. Journal of Hospitality and Tourism Technology. Vol. 14 Issue 2. |
| 2023 | Private car ownership in Indonesia: Affecting factors and policy strategies Imam Sefriyadi,I Gusti Ayu Andani,Alexander Raditya,Prawira Fajarindra Belgiawan,Nila Armelia Windasari. Transportation Research Interdisciplinary Perspectives. Vol. 19 (2023). |
| 2023 | Machine learning-based spatial data development for optimizing astronomical observatory sites in Indonesia Anjar Dimara Sakti,Muhammad Rizky Zakiar,Cokro Santoso,Nila Armelia Windasari,Anton Timur Jaelani,Seny Damayanti,Tania Septi Anggraini,Anissa Dicky Putri,Delik Hudalah,Albertus Deliar. Plos One. Vol. 18 No. 10 (2023). |
| 2023 | Proposed Social Media Marketing Content Strategy Through Instagram to Increase Sales Performance Of Fashion Business (Case Study: DMC. id) Rahma Hanum Kusuma Putri,Nila Armelia Windasari. -. Vol. 12 No. 1 *2023). |
| 2023 | Perumusan Strategi Bisnis Untuk Menghadapi Peraturan Terkait Pasokan Batubara Dalam Negeri: Studi Kasus PT ABC Fathia Noor Rahma,Nila Armelia Windasari,Widhyawan Prawiraatmadja. Journal of Economic, Bussines and Accounting (COSTING). Vol. 6 No. 2 (2023). |
| 2023 | Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer Nila Armelia Windasari,Ni Putu Desinthya Ayu Azhari,Ilham Fauzan Putra. Journal of Islamic Marketing. Vol. 15 No. 1. |
| 2022 | Taxpayers’ adoption of online tax return reporting: extended meta-UTAUT model perspective Asep Heri Hermanto,Nila Armelia Windasari,Mustika Sufiati Purwanegara. Cogent Business and Management. 9. |
| 2022 | The Role of Threshold of Free Shipping Promotion and Product Type on Impulsive Buying Behaviour in E-Commerce Platform Readdy Aria Yendola,Nila Armelia Windasari. -. Vol. 23 No. 2 (2022). |
| 2022 | Digital-only banking experience: Insights from gen Y and gen Z Nila Armelia Windasari,Nurrani Kusumawati,Niken Larasati,Revira Puspasuci Amelia. Journal of Innovation and Knowledge. 7/2. |
| 2022 | Augmented Reality Experiential Marketing in Beauty Product: Does it Differ from Other Service Touchpoints Nila Armelia Windasari,Nadine Shafira,Halim Budi Santoso. -. Vol. 18 No.2 (2022). |
| 2022 | Factors Influence Customer Churn on Internet Service Provider in Indonesia Handi Aulia Triyafebrianda,Nila Armelia Windasari. -. Vol. 6 No. 2 (2022). |
| 2022 | Multichannel Retailing in Beauty Product: Understanding Customer Purchase Decisions between Offline Stores, Websites, and Augmented Reality Nila Armelia Windasari,Nadine Shafira,Halim Budi Santoso. -. Vol. 18 No. 2 (2022). |
| 2022 | Analyzing the Influence of Korean Celebrities as Brand Ambassadors toward Customer Loyalty in Indonesia Alia Putri Nadila,Nila Armelia Windasari. International Journal of Current Science Research and Review. Vol. 5 No. 12 (2022). |
| 2022 | Utilization of Emotions and Sensory Stimuli With Service-Dominant Logic Nila Armelia Windasari,Halim Budi Santoso,Jyun-Cheng Wang. -. 2022. |
| 2021 | Why Do People Continue Using Fitness Wearables? The Effect of Interactivity and Gamification Nila Armelia Windasari,Fu-ren Lin. SAGE Open. 11/4. |
| 2021 | Explicating Open Innovation Using Service-Dominant Logic: Strategic Implications Nila Armelia Windasari,Fu-ren Lin. International Journal of Service Science, Management, Engineering, and Technology. Vol. 12 Issue 2 No. 5. |
| 2021 | Chatbot for SMEs: Integrating Customer and Business Owner Perspectives Moch Akbar Selamat,Nila Armelia Windasari. Technology in Society. 66. |
| 2021 | Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia Syahnaz Zun Nur'ain Mauligita,Nila Armelia Windasari. -. 10/8. |
| 2020 | The Analysis of Consumers' Preferences for Batik Products in Indonesia Raden Aswin Rahadi,Dwi Rahmawati,Nila Armelia Windasari,Prawira Fajarindra Belgiawan. Review of Integrative Business and Economics Research. Vol. 9, Supplementary Issue 1. |
| 2020 | Behavioral routes to loyalty across gender on m-banking usagece of storytelling technique on donation performance Nila Armelia Windasari,Mousa Albashrawi. Review of International Business and Strategy. Vol. 31 No. 3 (2021). |
| 2020 | Impact of multisensory extended reality on tourism experience journey Halim Budi Santoso,Jyun-Cheng Wang,Nila Armelia Windasari. Journal of Hospitality and Tourism Technology. Vol. 13 No. 3 (2022). |
| 2020 | Continued use of wearable fitness technology: A value co-creation perspective Nila Armelia Windasari,Fu-ren Lin,Yi-chin Kato Lin. International Journal of Information Management. Vol. 57 (2021). |
| 2020 | BEHAVIORAL ROUTES TO LOYALTY ACROSS GENDER ON M-BANKING USAGE Nila Armelia Windasari,Mousa Albashrawi. Review of International Business and Strategy. Vol. 31 No. 3 (2021). |
| 2020 | Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance Nurlita Devian Robiady,Nila Armelia Windasari,Arfenia Nita. International Journal of Research in Marketing. Vol. 38 Issues 2 (June 2021). |
| 2019 | USER ENGAGEMENT MECHANISMS OF ONLINE CO-DESIGN SERVICE: DOES USER INNOVATIVENESS MATTER? Nila Armelia Windasari,Luksi Visita. Asian Academy of Management Journal. Vol. 24 No. 1. |
| 2019 | The Analysis of Consumers’ Preferences for Batik Products in Indonesia Raden Aswin Rahadi,Dwi Rahmawati,Nila Armelia Windasari,Prawira Fajarindra Belgiawan. Review of Integrative Business and Economics Research. 9/S1. |
| 2019 | Proposed Method for Problem-Solution Fit Phase at Start-up Incubator Adhi Antyanto Naratama,Nila Armelia Windasari. -. Vol. 4 No. 2. |
| 2019 | Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations Lorenza Kirana,Nila Armelia Windasari. Journal of Marketing and Consumer Behaviour in Emerging Markets. 1(9). |
| 2018 | Continued use of wearables for wellbeing with a
cultural probe Fu-ren Lin,Nila Armelia Windasari. Service Industries Journal. Vol. 39 Issues 15-16 (2019). |
| 2018 | The Evaluation of Digital Readiness Concept: Existing Models and Future Directions Reza Ashari Nasution,Linda Sendy Lediana R,Elis Qodariah,Devi Arnita,Nila Armelia Windasari. The Asian Journal of Technology Management. Vol. 11 No. 2. |
| 2023 | Resilient Practices of Small Businesses to Survive from COVID-19 Pandemic~ Perspectives from S-DL and Social Capital Nila Armelia Windasari,Yi-Chin Kato-Lin,Shelley Lin,Fu-ren Lin. Proceedings of the 56th Hawaii International Conference on System Sciences |
| 2022 | The Museum is so “Dark”: The Effect of Thermal Stimuli for Virtual Reality Experience and Emotion Gabriel Indra Widi Tamtama,Halim Budi Santoso,Nila Armelia Windasari,Jyun-Cheng Wang. International Conference on Informatics and Computing |
| 2022 | The Impact of Electronic Shelf Label on Customer Well-Being in the Omnichannel Smart Retail Darren Jonathan Ovani,Nila Armelia Windasari. INFORMS International Conference on Service Science |
| 2021 | Investigating the Type of Content and Channel–Are the Most Effective for Promoting Halal Products to Gen Z: An Experiment Study on Muslim and Non-Muslim Consumers Ilham Fauzan Putra,Nila Armelia Windasari. Global Conference on Service and Retail Management |
| 2020 | MOTHER’S NEGATIVE BEHAVIOR IN ONLINE DISCUSSION FORUM: VALUE CO-DESTRUCTION MEASUREMENT DEVELOPMENT SCALE Aulia Fadlillah Puteri S,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2020 | Does Gender Matter in Mobile Banking Loyalty? Mousa Albashrawi,Nila Armelia Windasari. Information and Communication Technologies in Organizations and Society Conference (ICTO2020) |
| 2020 | MOTHER’S NEGATIVE BEHAVIOR IN ONLINE DISCUSSION FORUM: VALUE CO-DESTRUCTION MEASUREMENT DEVELOPMENT SCALE Aulia Fadlillah Puteri S,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2020 | CONSUMER BEHAVIOR CHANGES ON HEALTHY FOOD CONSUMPTION AMONG YOUNG ADULTS rana syifa atikkah,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2019 | THE ANALYSIS OF CONSUMERS’ PREFERENCES FOR BATIK PRODUCTS IN INDONESIA Raden Aswin Rahadi,Dwi Rahmawati,Nila Armelia Windasari,Prawira Fajarindra Belgiawan. The Society of Interdisciplinary Business Research 2019 Bangkok Conference on Interdisciplinary Business & Economics Research |
| 2019 | Improving Wellbeing Through Technology-Mediated Crowdfunding Platform: Congruence as the Main Concept of Transformative Service Research Nila Armelia Windasari. Frontiers in Service Conference 2019 |
| 2019 | Beyond Smartness: Designing Useful and Relevant Smart Health Apps in Emerging Country Nila Armelia Windasari. the 10th International Research Symposium in Service Management |
| 2019 | Factors Influencing Female Fitness Enthusiasts to Continue Membership Program in Fitness Studio Firdha Atikah Rafliyanti,Nila Armelia Windasari. 7th Gadjah Mada International Conference on Economics and Business |
| 2017 | The Role of Social Capital on Cocreating Value for Social Enterprises: The Service Dominant Logic Perspective Nila Armelia Windasari,Fu-ren Lin. Hawaii International Conference on System Sciences |
| 2015 | Studying the continuance intention and success factor of E-learning systems Nila Armelia Windasari. 2015 INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT |
| 2014 | EXPLORING THE NEW TECHNOLOGY DEVELOPMENT TRAJECTORY THROUGH PATENT PORTOFOLIO ANALYSIS ON ELECTRIC VEHICLE INDUSTRY Nila Armelia Windasari,James K. C. Chen. 23rd International Conference for the International Association For Management of Technology |
| 2014 | Technology Readiness and Technology Anxiety towards Self Service Technology (SST) Continuance Intention: A Cross-country Comparison Nila Armelia Windasari. International Conference of Service Science 2014 |
| 2013 | Exploring E-readiness on E-commerce adoption of SMEs: Case study South-East Asia Nila Armelia Windasari. 2013 INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT |
| 2024 | Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism Halim Budi Santoso,Nila Armelia Windasari,Jyun-Cheng Wang. Textbooks |
| 2020 - Present | Diponegoro International Journal of Business. Membership of Editorial Board of Journal |
| 2020 | the 5th International Conference on Management in Emerging Markets 2020. Record of Peer Review of Conference Paper |
| 2019 | The International Conference on Governance, Management & Social Innovation. Record of Peer Review of Conference Paper |
| 2019 | 4 article(s) in International Journal of Business and Globalisation |
| 2019 | 1 article(s) in The Asian Journal of Technology Management |
| 2019 | 1 article(s) in International Journal of Contemporary Hospitality Management |
| 2018 | 1 article(s) in The Asian Journal of Technology Management |
| 2018 | 1 article(s) in Information and Management |
| 2017 | Hawaii International Conference on System Sciences. Record of Peer Review of Conference Paper |