Profile
Nila Armelia Windasari (Nila) received her bachelor degree in Accounting from Universitas Airlangga. After graduation, she worked as an assistant auditor in MAZARS. Since 2013, Nila moved to Taiwan and obtained her MBA in Asia University, Taiwan. She got awarded by LPDP to continue a doctoral program in the Institute of Service Science, National Tsing Hua University. During her PhD study, Nila got an opportunity to do visiting research in Hofstra University, NY – USA; has been awarded as HICSS Doctoral Fellow on 2017, and received Phi Tau Phi Scholastic Honor Society Award for her academic excellence upon graduation. Her dissertation was awarded as the Best PhD Dissertation in Service Science Society (s3tw) Academic Research Award. She is also a member of INFORMS Service Science and ISSIP (The International Society of Service Innovation Professionals)
During her study in Taiwan, Nila also served as a tutor for Management Department - Indonesia Open University in Taipei, for four years. Nila is now joining sub-interest group Business Strategy and Marketing at SBM ITB. His research interests include technology-enabled service, service marketing, and service design, to explore how individuals experience a technology to improve his/her wellbeing and cocreate value with other actors.
Teaching
MB1101 - Introduction to BusinessMB1102 - Performance Art
MB1203 - Leadership and Management Practice
MB2004 - Introduction to International Business
MB2006 - Introduction to International Business
MB2103 - Marketing
MB2105 - Integrated Business Asia 1
MB2205 - Integrated Business Asia 2
MB3001 - Business Sustainability Management & Agile Organisation
MB3231 - International Business
MB4049 - Retail Management
MB4050 - Brand Management
MB4057 - Service Marketing
MB6032 - Branding Science
MB6033 - Service Marketing Strategies
MB6035 - Technology Commercialization
MK3035 - Brand Development and Management
MM5001 - Marketing Management
MM5003 - Marketing Management
MM5009 - Strategic Management and Agile Enterprise
MM5014 - Digital Business Experience (P)
MM6038 - Branding and Marketing Communication
MM6040 - International Marketing Management
| 2018 | Doctor (Research) in Service Science National Tsing Hua University, Taiwan |
| 2014 | Master in Business Administration Asia University, Taiwan |
| 2012 | Bachelor in accounting Universitas Airlangga, Indonesia |
| 2019 - Present | School Level Director International Relations Office School of Business and Management |
| 2017 - Present | Member INFORMS Service Science INFORMS |
| 2022 | Value Co-Destruction on Digital Platform: Scale Development, Empirical Evidence, and Comparison across Platforms Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2022 | Enhancing the Experience of Domestic and Foreign Tourists through Recognition of Emotions (Neuro-Marketing) and Cultural Differences Internal level research award/sponsorship granted by PPMI SBM ITB |
| 2021 | Influence of Parents on their Children's Car Choice: A comparative study of Japan and Indonesia Data Set International level research award/sponsorship granted by SBM ITB |
| 2019 | Customer Journey Analysis and Beyond: Balancing the Stated and Unstated Experience of Customers Internal level research award/sponsorship granted by P3MI/Institut Teknologi Bandung |
| 2019 | Peningkatan Pengalaman Pelanggan untuk Kongruensi Nilai dan Kualitas Hidup: Studi Eksperimen pada Aplikasi Teknologi Jasa Keuangan Internal level research award/sponsorship granted by SBM ITB |
| 2019 | Pengembangan Business Architecture Galeri UKM Sebagai E-Commerce PT.Pos Indonesia yang Berbasis Customer Centric Internal level research award/sponsorship granted by SBM ITB |
| 2022 | Digital-only banking experience: Insights from gen Y and gen Z Nila Armelia Windasari,Nurrani Kusumawati,Niken Larasati,Revira Puspasuci Amelia. Journal of Innovation and Knowledge. 7/2. |
| 2021 | Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia Syahnaz Zun Nur'ain Mauligita,Nila Armelia Windasari. Research, Society and Development. 10/8. |
| 2021 | Chatbot for SMEs: Integrating Customer and Business Owner Perspectives Moch Akbar Selamat,Nila Armelia Windasari. Technology in Society. 66. |
| 2021 | Explicating Open Innovation Using Service-Dominant Logic: Strategic Implications Nila Armelia Windasari,Fu-ren Lin. International Journal of Service Science, Management, Engineering, and Technology. Vol. 12 Issue 2 No. 5. |
| 2020 | BEHAVIORAL ROUTES TO LOYALTY ACROSS GENDER ON M-BANKING USAGE Nila Armelia Windasari,Mousa Albashrawi. Review of International Business and Strategy. early cit - ahead of prints. |
| 2020 | Continued use of wearable fitness technology: A value co-creation perspective Nila Armelia Windasari,Fu-ren Lin,Yi-chin Kato Lin. International Journal of Information Management. 57. |
| 2020 | Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance Nurlita Devian Robiady,Nila Armelia Windasari,Arfenia Nita. International Journal of Research in Marketing. In Press, Corrected Proof, IJRM-01351; No of Pages 9. |
| 2019 | Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations Lorenza Kirana,Nila Armelia Windasari. Journal of Marketing and Consumer Behaviour in Emerging Markets. 1(9). |
| 2019 | The Analysis of Consumers’ Preferences for Batik Products in Indonesia Raden Aswin Rahadi,Dwi Rahmawati,Nila Armelia Windasari,Prawira Fajarindra Belgiawan. Review of Integrative Business and Economics Research. 9/S1. |
| 2019 | USER ENGAGEMENT MECHANISMS OF ONLINE CO-DESIGN SERVICE: DOES USER INNOVATIVENESS MATTER? Nila Armelia Windasari,Luksi Visita. Asian Academy of Management Journal. Vol. 24 No. 1. |
| 2019 | Proposed Method for Problem-Solution Fit Phase at Start-up Incubator Adhi Antyanto Naratama,Nila Armelia Windasari. European Journal of Business and Management Research. Vol. 4 No. 2. |
| 2018 | The Evaluation of Digital Readiness Concept: Existing Models and Future Directions Reza Ashari Nasution,Linda Sendy Lediana R,Elis Qodariah,Devi Arnita,Nila Armelia Windasari. The Asian Journal of Technology Management. Vol. 11 No. 2. |
| 2018 | Continued use of wearables for wellbeing with a
cultural probe Fu-ren Lin,Nila Armelia Windasari. Service Industries Journal. August 2018. |
| 2020 | Does Gender Matter in Mobile Banking Loyalty? Mousa Albashrawi,Nila Armelia Windasari. Information and Communication Technologies in Organizations and Society Conference (ICTO2020) |
| 2020 | CONSUMER BEHAVIOR CHANGES ON HEALTHY FOOD CONSUMPTION AMONG YOUNG ADULTS rana syifa atikkah,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2020 | MOTHER’S NEGATIVE BEHAVIOR IN ONLINE DISCUSSION FORUM: VALUE CO-DESTRUCTION MEASUREMENT DEVELOPMENT SCALE Aulia Fadlillah Puteri S,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2020 | MOTHER’S NEGATIVE BEHAVIOR IN ONLINE DISCUSSION FORUM: VALUE CO-DESTRUCTION MEASUREMENT DEVELOPMENT SCALE Aulia Fadlillah Puteri S,Nila Armelia Windasari. International Conference On Management In Emerging Markets (ICMEM) |
| 2019 | Beyond Smartness: Designing Useful and Relevant Smart Health Apps in Emerging Country Nila Armelia Windasari. the 10th International Research Symposium in Service Management |
| 2019 | Factors Influencing Female Fitness Enthusiasts to Continue Membership Program in Fitness Studio Firdha Atikah Rafliyanti,Nila Armelia Windasari. 7th Gadjah Mada International Conference on Economics and Business |
| 2019 | Improving Wellbeing Through Technology-Mediated Crowdfunding Platform: Congruence as the Main Concept of Transformative Service Research Nila Armelia Windasari. Frontiers in Service Conference 2019 |
| 2019 | THE ANALYSIS OF CONSUMERS’ PREFERENCES FOR BATIK PRODUCTS IN INDONESIA Raden Aswin Rahadi,Dwi Rahmawati,Nila Armelia Windasari,Prawira Fajarindra Belgiawan. The Society of Interdisciplinary Business Research 2019 Bangkok Conference on Interdisciplinary Business & Economics Research |
| 2017 | The Role of Social Capital on Cocreating Value for Social Enterprises: The Service Dominant Logic Perspective Nila Armelia Windasari,Fu-ren Lin. Hawaii International Conference on System Sciences |
| 2015 | Studying the continuance intention and success factor of E-learning systems Nila Armelia Windasari. 2015 INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT |
| 2014 | EXPLORING THE NEW TECHNOLOGY DEVELOPMENT TRAJECTORY THROUGH PATENT PORTOFOLIO ANALYSIS ON ELECTRIC VEHICLE INDUSTRY Nila Armelia Windasari,James K. C. Chen. 23rd International Conference for the International Association For Management of Technology |
| 2014 | Technology Readiness and Technology Anxiety towards Self Service Technology (SST) Continuance Intention: A Cross-country Comparison Nila Armelia Windasari. International Conference of Service Science 2014 |
| 2013 | Exploring E-readiness on E-commerce adoption of SMEs: Case study South-East Asia Nila Armelia Windasari. 2013 INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT |
| 2020 - Present | Diponegoro International Journal of Business. Membership of Editorial Board of Journal |
| 2020 | the 5th International Conference on Management in Emerging Markets 2020. Record of Peer Review of Conference Paper |
| 2019 | The International Conference on Governance, Management & Social Innovation. Record of Peer Review of Conference Paper |
| 2019 | 4 article(s) in International Journal of Business and Globalisation |
| 2019 | 1 article(s) in The Asian Journal of Technology Management |
| 2019 | 1 article(s) in International Journal of Contemporary Hospitality Management |
| 2018 | 1 article(s) in The Asian Journal of Technology Management |
| 2018 | 1 article(s) in Information and Management |
| 2017 | Hawaii International Conference on System Sciences. Record of Peer Review of Conference Paper |